brand your business with the right technology
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Helping Organizations Save Money, Make Money, and Thrive for Over 10 Years.
• Management Consulting
• Merchant Services
• Loyalty Programs
Brand Your Business with the Right Technology
“The brand is the single most valuable piece
of the company.”
Steven Jobs
The Definition of Branding:
The image etched in the collective mind of
the public through the culmination of all
communications and experiences with the
organization.
The key to brand loyalty:
CONSISTENCY
The ROI of your business
participating in social media:
YOU WILL STILL BE IN
BUSINESS IN FIVE YEARS
Can assist with both.
Effortless Loyalty. Smarter Marketing
Deal sites are still a popular way for businesses to acquire new customers, but
only 3% retain them.
Business that take meaningful steps to
drive loyalty are 88% more profitable
than their competitors that do not.
Loyalty is important
It costs
5x more to acquire a new customer than
to retain an existing one.
of consumers would increase the amount of business they do with a company
for a loyalty reward.
54%
ClickFox, “Brand Loyalty Report,” 2012 Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011 eMarketer, “Small Businesses Favor Tactics that Balance Customer Attraction-Retention,” 2012
ClickFox, “Brand Loyalty Report,” 2012 Loyalogy, “LoyaltyPlus Research Study,” Jan 2013
Colloquy, “The Rules of Engagement: Loyalty in the U.S. and Canada,” 2011 2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
Customers want loyalty rewards
73% want a rewards program that
works at multiple
businesses
91% of smart
phone users would
download a loyalty app
…and they’re more likely to carry a phone than a
paper punch card
They want it to be UNIVERSAL They want it to be MOBILE
65% would
recommend a business with an appealing
rewards program
SpotOn is the answer
3. Measure Interactive charts and graphs help you see the big picture
in real-time, anytime.
2. Connect Send new offers straight to
phones, email, Facebook, or Twitter.
1. Track Customers scan their phone app, card or Apple Passbook
on the tablet
July
Loyalty & marketing as easy as 1, 2, 3
#1 Digital Loyalty Platform in the U.S.
Scan card or phone
Tap the tablet
Earn awesome rewards
3
2
1
Easy For Customers
HotSpot Loyalty is just the beginning
•See customer activity •Send new offers •Customize rewards •Measure results
Invite Customers Back
Send targeted campaigns to customers via email, mobile, Facebook, or Twitter
94% of loyalty program
members want to receive communications
85% haven’t heard a
single word since the day they signed up
Give birthday rewards Win back lapsed customers Send a new promotion Invite customers to an event
2013 Maritz Loyalty, “Marketing Loyalty Report, “ May 2013
Directly link customers to your Facebook page Enable customers to share rewards activity in the Newsfeed Incentivize customers to refer your business with friends online
More to :
*Study of more than 2,000 Facebook users by LiveScience 4/26/2013
One Facebook Like is
worth $174.17 for your business.
Let us help you get more.
Full Social Media Integration
Support Multiple Business Locations
View & compare customer activity at all of your locations.
Send new offers to customers of all locations, or isolate to specific locations or customers.
Scale from one location and employee to hundreds without changing a thing
You May Know Some Of Our Partners
More Per visit
More visits
Promo Spend
Net Revenue Increase
Do
llars
Loyalty rewards are proven to motivate customers to visit more frequently, buy more when they are there, and respond to your promotions.
Reward costs
Program fees
Measuring Return n Loyalty
The case below starts with the conservative assumption that only 15 customers per day sign up for your loyalty program. After 50 days, you’ll have a database of 750 customers. Now, let’s say that you can increase spend by 15% utilizing SpotOn’s marketing platform.
We‘re results driven. (you probably are too)
SpotOn is proven to achieve dramatic cash on cash return within 2 months.
SpotOn $70/Month
What if you could enroll…
15 customers/day
60 customers/day
140 customers/day
Avg spend
$10
$10
$10
Assumed monthly visits 2 2 2
Assumes increase in visits & spend 15% 20% 25%
Monthly revenue increase $2,250 12,000 35,000
Assumes 10% net income margin $225 $1,200 $3,500
ROI 321% 1,714% 5,000%
Case Study: sweetFrog
In one month, engaged with OVER 500 customers who AVERAGED 3 visits each!
30 days to build a valuable a customer database
Case Study: Coyote Coffee Increased revenue 30% in 4 months
Increased off-Peak Business Doubled Sunday sales
Increased lunch business
New found marketing prowess Immediate access to 1,500 customers
Customer email open rates above 30%
Customers start to show up within an hour of receiving
messages about our specials.
-Tunckie LeCroy, Owner
1,529 Customers 16,774 Check-ins
TESTIM NIALS
Before, I was spending $1000/month on advertising. I quit all of that and am using SpotOn. My business is up 30%.” -Larry Submarina Riverside, CA
It’s the future of marketing for businesses. Having everything in one place is great. In the mornings, I login, spend 5 minutes crafting messages to my customers, and boom, my marketing is done.
-Brian Landshark’s Pizza Destin, FL
By far the best program on the market for merchants and customers alike. We think it's phenomenal, and we're more than happy to keep SpotOn in our little cafe indefinitely.
-Mariah First Edition Café & Espresso Bar Oklahoma City, OK
Three functions of EVERY
business:
SALES
OPERATIONS
FINANCE
Sales = Get Business
Operations = Do Business
Finance = Get Paid
Technology Questions:
1. How does this technology increase my business?
2. How does this technology make my business easier to run?
3. How does this technology increase my bottom line?
Learn more about how BTC can help your business save you money,
make you more money, and drive more customers to your door.
714-464-BTC1 (2821)
Helping Organizations Save Money, Make Money, and Thrive for over 10 Years.