brandbook · 2017. 9. 15. · brandbook / 2017. safety area and scaling 11 3 a 3 a 3 a 3 a 3 a 8mm...
TRANSCRIPT
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BRANDBOOK2 017
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TABLE OF CONTENTS
/ VERSIONS OF THE LOGO • PL
/ VERSIONS OF THE LOGO • EN
/ CONSTRUCTION OF THE LOGO • PL
/ CONSTRUCTION OF THE LOGO • EN
/ COLORS
/ TYPOGRAPHY
/ SAFETY AREA AND SCALING
/ WRONG USE ANDINAPROPRIATE MODIFICATIONS
03
04
05
07
09
10
11
12
Brandbook / 2017
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VERSIONS OF THE LOGO • PL
03
01. BASIC
03. B&W
05. VERTICAL,BASIC
06. VERTICAL,NEGATIVE
07. VERTICAL,B&W
08. VERTICAL,B&W, NEGATIVE
04. B&W, NEGATIVE
02. NEGATIVE
Brandbook / 2017
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VERSIONS OF THE LOGO •EN
04
01. BASIC 02. NEGATIVE
03. B&W 04. B&W, NEGATIVE
05. VERTICAL,BASIC
06. VERTICAL,NEGATIVE
07. VERTICAL,B&W
08. VERTICAL,B&W, NEGATIVE
Brandbook / 2017
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CONSTRUCTION OF THE LOGO • PL
05
11 A 2 A 17 A
30 A
11 A9 A
Brandbook / 2017
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CONSTRUCTION OF THE LOGO • PLvertical option
06
11 A
21 AA
9 A
11 A
17 A
Brandbook / 2017
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CONSTRUCTION OF THE LOGO • EN
07
11 A
27 A
11 A 2 A 14 A
8 A
Brandbook / 2017
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CONSTRUCTION OF THE LOGO • ENvertical option
08
11 A
11 A
A
8 A
20 A
Brandbook / 2017
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COLORS
09
#1976A9
PANTONE 641 U
C=78 M=30 Y=0 K=25
R=25 G=118 B=169
80% 60%
40% 20%
Brandbook / 2017
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TYPOGRAPHY
FUTURA PT BOOK
LEADING FOR 50p.: 42p.KERNING: OPTICALTRACKING: 10
10
CentrumRozwiązańSystemowych
Centrefor SystemsSolutions
Brandbook / 2017
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SAFETY AREA AND SCALING
11
3 A
3 A
3 A
3 A
3 A
8MM / 40PX
3 A
3 A
3 A
MINIMUM USABLE SIZE:
Brandbook / 2017
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WRONG CHOICE OF THE LOGO VERSION VIOLATION OF THE SAFETY AREA
DISTORTION OF THE LOGO WRONG COLOR
CHANGE LAYOUT OR APPEARANCE OF TEXT
SIZE TOO SMALL
SPECIAL EFFECTS
Brandbook / 2017
WRONG USE AND INAPROPRIATE MODIFICATIONS
12