BRANDBOOK 1

BRANDBOOK

BRANDBOOK 2

This book is an instrument of work that has the purpose to give guidance to everything we do and how we present ourselves. Here, you can find the illustrated and defined usage of the graphic identity of Emailbidding. We want to give you the tools for clarifying eventual doubts about our brand applications.The identity was built as a whole, so that all its elements, like color, typography or composition, contribute for the construction of graphical coherence.The rules or guidelines on this book must be respected without any exceptions to help us develop consistency in our words and imagery.

1. ABOUT THIS BOOK

BRANDBOOK 3

3. Tone of Voice 5

2. Vision 4

1. About this Book 2 5. Brand Applications 21

5.1. Business Cards

5.2. Letterhead and Envelope

5.3. Stationary

5.4. Sudo

5.5. Skylines

5.6. T-Shirts

5.7. Stickers and Pins

5.8. Brochure

5.9. Platform Screens

22

25

26

27

28

29

30

31

32

4. Guidelines

4.1. Brand elements

4.2. Signatures

4.3. Symbol grid

4.4. Color

4.4.1. Logo colors

4.4.2. Alternative logo colors

4.4.3. One color job

4.4.4. Official background color

4.4.5. Unofficial background color

4.4.6. Logo Over Background Images

4.5. Typography

4.6. Exclusion Zones

4.7. Minimum Sizes

4.8. Incorrect Logo Usage

4.9. Photography

8

9

10

11

11

12

12

13

14

15

16

17

18

19

20

7

BRANDBOOK 4

Our vision is what drive us to do each time better than before.We want to revolutionise the future of email marketing, building a product that is easy, powerful and effective. Add real value to the market.We’re putting ourselves on that path by creating new perspectives, automating processes and mainly being helpful for the customers by making their life easier.We give more control to the user by providing a self-service platform with rich information and relevant content, always supported by transparency and trust.

We create innovation through passion.The more real value for the user, the more real value for the business. And real value for the user can only be achieved through great experiences. This is the core of our approach - transforming a relevant idea into a desirable product with a magical experience. That is what we do to help our clients to envision and navigate.

We have a lot of enthusiasm for sharing and creating knowledge. We are honest and curious. We are passionate with a true excitement and love for what we do.

Emailbidding stands for simplicity, power and innovation.

2. VISION

BRANDBOOK 5

A tone of voice is defined by the words you choose and their order, how you build a sentence. Tone of voice is how you say something and not what you say. We want our tone of voice to represent our brand personality and values.

Emailbidding tone should be consistent, unique and reliable. We want the customer to trust us and to be comfortable with our product. To create that familiarity, our language must be solid and direct, a tone of voice that builds trust, innovation and knowledge.

Keep it simple, short and comprehensive. We should maintain a balance between casual and formal language.We should minimize the use of complex technical terms. We should use a message that our customers understand, keeping the technical terms only for those who are familiar with such language.

Make it easy and relevant. Use straight-talking and accessible words to communicate. The main goal is to communicate a clear and solid message.

3. TONE OF VOICE

BRANDBOOK 6

Welcome John

Welcome John

How to create a campaign?

This value is too short. It should have 5 characters or more...

Any doubt?

Campaign archived successfully

Emailbidding will help you!

Talk to us

BRANDBOOK 7

4.GUIDELINES

BRANDBOOK 8

This brand is composed by the logotype and a symbol. The relations between the brand elements have been carefully studied and souldn’t be changed under any circumstances. The proportions must be maintained whatever the size of the brand.

The singular use of the logotype shall not occur under any circumstances. Only the singular use of the symbol has been established.

Symbol

Logotype

4.1. Brand Elements

BRANDBOOK 9

MAIN VERSIONA STACKED VERSIONB HORIZONTAL EXTENSIVE VERSIONC

4.2. Signatures

Here are represented the three possible structural versions of Emailbidding brand:

Signature A - Main VersionSignature B - Stacked VersionSignature C - Horizontal Extensive Version

BRANDBOOK 10

4.3. Symbol Grid

These guidelines show the grid used to establish the relation between the brand elements.This relation carefully studied, represents the base of the identity system and should never have its proportions altered.

50%

40%

40%

MAIN VERSIONA

40%

50%

STACKED VERSIONB

45%

HORIZONTAL EXTENSIVE VERSIONC

BRANDBOOK 11

4.4. Color

4.4.1. Logo Colors

The role played by the color on signatures is fundamental. That way, the colors should be reproduced with the maximum accuracy, trying to find in each surface of reproduction to its most faithful approach, based on the colors displayed for each type of use. On this page are established the standards by which the colors are defined. Whenever possible, brand reproduction must be made in four-color process.

C 90 M 25 Y 90 K 15R 0 G 125 B 74# 007d4a

C 75 M 0 Y 75 K 0R 43 G 181 B 115# 2cb673

C 85 M 75 Y 50 K 45R 42 G 50 B 69# 293244

C 87 M 20 Y 88 K 10R 0 G 137 B 80# 008950

C 68 M 0 Y 70 K 0R 79 G 187 B 124# 4ebb7c

C 85 M 12 Y 80 K 2R 0 G 156 B 100# 009c64

C 60 M 0 Y 66 K 0R 105 G 193 B 130# 69c182

C 80 M 12 Y 80 K 0R 38 G 163 B 102# 27a366

Four-ColorScreenTv Net

Web Colors

Four-ColorScreen Tv Net

Web Colors

Four-ColorScreen Tv Net

Web Colors

BRANDBOOK 12

4.4.2. AlternativeLogo Colors

C 0 M 0 Y 0 K 90R 65 G 65 B 65# 414141

C 0 M 0 Y 0 K 50R 147 G 149 B 152# 939598

C 0 M 0 Y 0 K 100R 0 G 0 B 0# 000000

C 0 M 0 Y 0 K 80R 88 G 88 B 91# 58585b

C 0 M 0 Y 0 K 35R 177 G 179 B 182# b1b3b6

C 0 M 0 Y 0 K 70R 110 G 111 B 114# 6e6f72

C 0 M 0 Y 0 K 20R 210 G 211 B 212# d2d3d4

C 0 M 0 Y 0 K 65R 119 G 120 B 123# 77787b

Four-ColorScreen Tv Net

Web Colors

Four-ColorScreen Tv Net

Web Colors

This version is intended to be used in special applications: one color job, over noisy images, strong color backgrounds, stamps, fax and eventually for printing in diferent supports (wood, metal, etc.)

4.4.3. One Color Job

BRANDBOOK 13

4.4.4. Official Background Color

This chromatic behaviors are those that ensure proper reading and recognition of Emailbidding brand and should always be preferential. The coherence of Emailbidding brand depends on them. This version should be used in reproductions in four-color, on white backgrounds, black and/or main colors backgrounds of Emailbidding.

FLAT COLORS

GRADIENT COLORS

BRANDBOOK 14

4.4.5. Unofficial Background Color

Logotype applications on non-institutional background colors should be viewed with caution.The principle is to maintain the chromatic integrity and the reading of Emailbidding brand with highest constrast. The tables below represent the possible behavior patterns so that the brand has a good readability.

100% 50% 0%

BRANDBOOK 15

4.4.6. Logo Over Background Images

The logotype application on photographic backgrounds is a source of unforeseen situations.The images below represent some examples that respect the integrity and readability of Emailbidding brand.

BRANDBOOK 16

4.5. Typography

Typography is a very important element in the construction of a brand, it is with it that the brand communicates. A consistent typographic use results in a high association and recognition of Emailbidding brand.

Font Type Neo Sans.Designer: Sebastian LesterFoundry: Monotype

Should be used in all aspects of brand communication in 5 weights: Light, Regular, Italic, Medium and Bold.

NeoSans®

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”§$%&/()=?@€

abcMae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?

Neo Sans® Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”§$%&/()=?@€

abcMae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?

Neo Sans® Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”§$%&/()=?@€

abcMae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora ri-ortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?

Neo Sans® Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”§$%&/()=?@€

abcMae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?

Neo Sans® Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”§$%&/()=?@€

abcMae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?

Neo Sans® Bold

BRANDBOOK 17

4.6. Exclusion Zones

To ensure a proper representation of the logotype a sufficient space between it and other graphic elements or margins should be maintained.This rule represents the advisable minimum margins. Wherever possible should be increased.

STACKED VERSIONB

HORIZONTAL EXTENSIVE VERSIONC

MAIN VERSIONA

Curabitur posuere sagittis purus, in fringilla mi fringilla quis. Aenean at ligula ornare, tincidunt mi vitae, facilisis mi. Ut enim ipsum, placerat quis risus eget, elementum elementum sapien. Nulla iaculis erat neque, sit amet varius velit facilisis vel. Phasellus porta semper varius. Nunc tincidunt rutrum lorem non blandit. Etiam sceleris-que neque lorem. Quisque ut sagittis neque. Nulla ut lectus vulputate, adipiscing nisl consequat, pretium nisi. Praesent interdum accumsan molestie. Proin ultricies, arcu non luctus convallis, justo dolor posuere tellus, con-dimentum dapibus sem dui vel augue. Maecenas dictum augue varius, cursus est sit amet, pulvinar ligula. Ali-quam cursus non arcu ac varius. Sed sed erat non nisl convallis accumsan a ut lectus. Ut erat lorem, feugiat sit amet eleifend nec, vehicula non augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fa-mes ac turpis egestas. In blandit commodo ligula. Cras libero leo, suscipit sit amet congue id, vehicula quis nisl. Duis adipiscing eget eros sit amet pulvinar. Duis sodales, ipsum ac vulputate condimentum, felis dui tempor velit, sit amet porta justo mi ac mauris. Sed bibendum lorem nunc, vitae interdum justo aliquam eleifend. Vestibulum convallis aliquet elit, quis viverra est auctor vel. Donec at auctor ipsum, nec egestas nulla. Phasellus blandit, enim et hendre- rit malesuada, magna neque m a l e s u a d a magna, porttitor vestibulum nibh urna in metus. Aliquam rhon-cus dapibus dui vitae volutpat. Praesent inter- dum elementum c o n s e c t e t u r. Nullam lacus eros, interdum quis metus et, ultricies dapi- bus enim. Maecenas eget dui est. Class aptent taciti so- ciosqu ad litora torquent per conubia nostra, per inceptos h i m e n a e o s . Integer pharetra enim ut tortor viverra posuere. Mauris vulpu-tate, justo non convallis fringil-la, augue lorem gravida urna, sed rhoncus elit urna eget enim. Sed auctor dui sed ante euismod sollicitudin. Praesent blandit, augue sit amet lacinia interdum, mauris felis sagittis turpis, quis volutpat nunc augue in lacus. Nam sed pretium nibh, ac laoreet urna. Sed ornare nibh eu nibh blandit, condimentum condimentum tortor malesuada. Nullam diam sapien, porta eu ultrices quis, ultrices ac erat. Fusce rutrum augue tincidunt felis commodo, at malesuada felis sollicitudin. In hac habitasse platea dictumst. Morbi quis purus ac erat tempor porta. Praesent nunc risus, pulvinar ut magna sit amet, semper fringilla metus. Pellentesque sollicitudin neque quis fringilla sagittis. Suspendisse faucibus fauc-ibus mi sit amet pellentesque. Nullam eget ligula vel lorem aliquam semper vel quis neque. Phasellus ultricies est enim, at volutpat nulla volutpat et. Nam venenatis aliquet neque eget lacinia. Vivamus pretium laoreet diam nec aliquet. Nullam sed elit a enim sollicitudin semper eget vel dui. Nam euismod sit amet tortor sollicitudin rutrum. Integer sit amet magna sed dolor scelerisque imperdiet. Integer sit amet varius dui, nec pharetra diam. Etiam porttitor vulputate odio luctus laoreet. Curabitur sollicitudin odio mi, ut ornare urna lacinia ut.

BRANDBOOK 18

4.7. Minimum Sizes

In order to maintain the visual properties of the brand, its reduction souldn’t be less than the dimensions shown here.

PRINT

WEB

30 mm

25 mm

42 mm

96 px

79 px

133 px

BRANDBOOK 19

4.8. Incorrect Logo Usage

Changing the Signature undermine the coherence and perception of the identity, compromising its goals. It is necessary to respect the signature integrity, this is, both its formal and chromatic structure. Here are represented some of the most frequent errors.

1 Incorrect colors

2 Lack of elements

3 Outline usage

4 Vertical distortion

5 Horizontal distortion

6 Italicized

1

5

9

2

6

10

3

7

11

4

8

12

7 Incorrect use of lettering

8 Disproportional elements

9 Introduction of elements within the protection area

10 Frame use

11 “Creative” solution not defined

12 Incorrect usage on colored backgrounds

Please don’t try to redesign our logo.

BRANDBOOK 20

4.9. Photography

Choose real-life situations that suggest the way we work as a team, showing the tools we use.

Don’t use photos with pour quality, with too dark tones or photos that represent us as a too formal company.

Show people being productive on a casual, trendy, friendly and bright environment..

When using photography, choose images that represent our vision and values. Use images that capture authentic moments with real people interacting. Show casual and dynamic environment with people that are happy and enthusiastic about doing their work.

BRANDBOOK 21

5.BRAND APPLICATIONS

BRANDBOOK 22

NUNOMENDESHead of Design

+351 914 362 755nuno@emailbidding.com

PEDRO ROQUECEO

M +351 963 632 895E pedro@emailbidding.com

Front

Back

Variation 1

Variation 2

Signature

GeneralSIgnature

WorkerSIgnature

10 mm 35 mm 10 mm

7 mm 41 mm

39 mm

7 mm7 mm 41 mm 7 mm

3,5 mm radius

5.1. Business Cards

These are our Emailbidding-branded business cards. We have two different versions:- A card with Emailbidding logo and company info on the front with general or worker details on the back.- A card with our mascote on the front and company and worker info on the back.

The cards have rounded corners.

The cards are standard European size: 85mm x 55mm.

7 mm 41 mm 7 mm

32 mm

www.emailbidding.com

BRANDBOOK 23

5.1. Business Cards

Real size business card.

Real Size 1:1

www.emailbidding.com

BRANDBOOK 24

5.1. Business Cards

BRANDBOOK 25

Parque de Ciênci a e Tecnologia da Universidade do Porto

(+351) 300 401 582

https: //www.emailbidding. com/

Rua Alfredo Allen, nº 455/461

4200-135 Porto, Portugal

5.2. Letterhead and Envelope

Emailbidding branded letterhead. Our letterhead is A4 (210mm x 297mm).

Emailbidding branded envelope. Our envelopes are standard DL (220mm x 110mm).

15 mm

15 mm

14 mm

5 mm

10 mm

15 mm

4 mm

15 mm

16 mm 16 mm

41 mm

Parque de Ciênci a e Tecnologi a da Universidade do Porto

(+351) 300 401 582https: //www.emailbidding. com/

Rua Alfredo Allen , nº 455/4614200-135 Porto, Portugal

10 mm

3 mm

12 mm

18 mm

20 mm

15 mm

44 mm

BRANDBOOK 26

5.3. Stationary

Examples of some elements of our stationary.

BRANDBOOK 27

5.4. Sudo

We have a special team player - it’s a bear that goes by the name Sudo.Sudo is a powerful and a strong element that builds team motivation. He has no predators. As Emailbidding keeps expanding to new countries, we create a version of Sudo with distinctive elements from that country, representing our cultural adaptation.

COLOMBIA TURKEY BRASIL

SPAINPOLANDFRANCE

BELGIUM ITALY GERMANY

BRANDBOOK 28

5.5. Skylines

For each new country that Emailbidding starts to work in, we will make an illustration of the country’s skyline to help us boost our brand power. Each illustration has the main attractions of iconic cities of that country, with our Sudo always present.This way we create an emotional link with our new customers.

BRANDBOOK 29

BRANDBOOK 30

BRANDBOOK 31

BRANDBOOK 32

5.6. T-shirts

Emailbidding-branded t-shirts.

BRANDBOOK 33

5.7. Stickers and Pins

Some examples of our Emailbidding brand applications on stickers and pins.

BRANDBOOK 34

5.8. Brochure

Brochure with infographic explanation of our platform.

BRANDBOOK 35

5.9.Platform Screens

Examples of our platform screens.

New Campaign - Email DesignNew Campaign - Targeting & BiddingDashboard - Happening Today

BRANDBOOK 36

BRANDBOOK 37

www.emailbidding.com