branded content ecosystem

1
Ad network Search Results PPC ads PPC content Promoted Content Social Networks Social Networks Pages Posts Content Hosts Youtube Slideshare Transactional Product/ Service Native Advertising Media Partnership Native Advertising Programmatic Voice of Customer Crowdsourced Outbound Newsletters Email Free Paid Owned Website Blog Mobile Print Branded Content Distribution Storytelling Originated/ Curated

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Post on 22-Nov-2014

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Branded content starts at home for any marketer. Amplification should be an extension of core customer facing experiences from owned properties to other content environments.

TRANSCRIPT

Page 1: Branded content ecosystem

Ad network Search Results

PPC ads PPC content

Promoted Content

Social Networks

Social Networks Pages Posts

Content Hosts Youtube

Slideshare

Transactional Product/ Service

Native Advertising

Media Partnership

Native Advertising ProgrammaticVoice of Customer

Crowdsourced

Outbound Newsletters

Email

Free

Paid

Owned Website

Blog Mobile

Print

Branded Content Distribution

Storytelling Originated/

Curated