branded content - mag advertising · text slide without subtitle digital branded content offer 1...
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BrandedcontentGoed Gevoel and Top Santé
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Best of both worlds
Goed Gevoel and Top Santé
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Goed Gevoel and Top Santé
• Together Goed Gevoel and Top Santé reach
• 931.700 net readers and ensure 1.594.000 (MPx) contacts
• Strong connection between readers and their magazine
78% of magazine readers are inspired by the content and are
highly interested in health and well-being
• Ideal context for native advertising
65% of readers are affected by the recommendations and
products shown
Source: CIM 2018, Passion Response Study, Magazine Networks Australia 2016
CIM Press study 2018-2019 - 12+ - readers op paper + digital version
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Branded content
70%of the consumers love to learn about brands/products
through branded content
Native ads generate
more impact+ 40%more attention compared to normal advertisements
+ 38% viewed longer compared to normal advertisements
Source: Content+, The Content Council, Magnetic “Home Truths” 2018 (based on eye-tracking)
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Goed Gevoel and Top Santé
Brandedcontent pack
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Branded content Goed Gevoel and Top Santé
NATIONAL REACH combination
North and South
QUALITATIVE CONTEXT
premium and credible
content
EXPERTISE
leading experts in
well-being/health content
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Thematical approach
EXPERTISE
leading experts in well-being/health
content
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PrintBranded Content Offer
1 page 2 pages 4 pages
Media € 11.600 € 20.000 € 33.000
Technical costs* € 1.650 € 2.800 € 4.600
TOTAL
NA PF**
€ 13.250
€ 12.258
€ 22.800
€ 21.113
€ 37.600
€ 35.080
*Includes concept & project management fee, creation cost & translation
** PF only on media value DPGMedia
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DigitalBranded Content Offer
1 article 3 articles 5 articles
Pageviews 10.000 pageviews 19.200 pageviews 30.000 pageviews
CPV € 1 € 1 € 1
Media € 10.000 € 19.200 € 30.000
Technical costs* € 1.250 € 3.300 € 5.100
TOTAL
NA PF**
€ 11.250
€ 10.500
€ 22.500
€ 21.060
€ 35.100
€ 32.850
*Includes: concept & project management fee, creation cost & translation
** PF only on media value DPGMedia
DPG Media: will be delivered on all World of Women channels
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Contact us!Romina Devuyst
DPG Media
Pascale Biesemans
MAGAdvertising