brandgossip
DESCRIPTION
A TBWA\ Amsterdam case. BrandGossip helps brand owners to discover what is happening to their brands online.TRANSCRIPT
BrandGossip
Know what’s happening to your brand online
BRANDED APPLICATION
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Background
The last couple of years, the web has democratized and socialized
Consumers are publishing and sharing an enormous amount of content and opinions, a lot of this is related to brands
This has a huge influence on brand perception
Brand owners can no longer assume to be in control
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Objectives
Help our clients discover and keep track of what is happening to their brands online
Help our clients spot opportunities to build campaigns that truly interact with consumers
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Strategy
We developed BrandGossip: a web-savvy tool that
Indexes content by RSS from a large number of relevant sources
Allows brand owners to search the indexed content by entering their brand name
Presents the results in different categories
A demonstration version of BrandGossip is available online:www.brandgossip.com
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Creative work
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Creative work
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Results
BrandGossip has been launched successfully, generating a lot of press coverage and interest:
from our own clients: Albert Heijn, Masterfoods, Beiersdorf, ABN AMRO
from clients of other agencies in the TBWA\ network:Agency.com (London), TBWA\ Hunt Lascaris (South Africa)
within our network: BrandGossip was featured in ‘Thursday’, the weekly letter from Jean-Marie Dru (our CEO)
We are currently working on several projects for these clients and agencies.
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