branding and social media marketing university of florida ... · each week you will read the...

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pg. 1 Branding and Social Media Marketing University of Florida Summer 2017 COURSE INFORMATION MMC 6728 Credits 03 Meeting Time: Distance Asynchronous via Canvas Shell Office Hours By Appointment INSTRUCTOR Robert Hughes MA [email protected] 970-368-2021 @rjhughes_UF Please see my Bio—and a place for yours—under the Discussions tab in Canvas. Note—please use my [email protected] email address for all communication. Email is the quickest way to get a message to me as it hits my phone, which I always have with me! Please DO NOT use the email option/tab in the Canvas shell. This does not hit my iPhone on a timely basis and I cannot reply using my iPhone. Please only use my [email protected] email address to reach me. IMPORTANT! Follow this syllabus ONLY for your class information. Print it out and check things off as completed. THERE MAY BE INFORMATION INCLUDED HERE THAT IS NOT FULLY EXPLAINED/INCLUDED ON CANVAS PAGES!!! Announcements tab in Canvas shell Be sure to check the Announcements tab in the Canvas shell regularly for information on class assignments, changes and other class information. In addition, important information (but not all Announcements) will be sent via email when it is posted in this tab. COURSE WEBSITES Canvas Classroom: https://ufl.instructure.com/courses/334638

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BrandingandSocialMediaMarketingUniversityofFloridaSummer2017COURSEINFORMATIONMMC6728Credits03MeetingTime:DistanceAsynchronousviaCanvasShellOfficeHoursByAppointmentINSTRUCTORRobertHughesMArjhughes@jou.ufl.edu970-368-2021@rjhughes_UFPleaseseemyBio—andaplaceforyours—undertheDiscussionstabinCanvas.Note—pleaseusemyrjhughes@jou.ufl.eduemailaddressforallcommunication.Emailisthequickestwaytogetamessagetomeasithitsmyphone,whichIalwayshavewithme!PleaseDONOTusetheemailoption/tabintheCanvasshell.ThisdoesnothitmyiPhoneonatimelybasisandIcannotreplyusingmyiPhone.Pleaseonlyusemyrjhughes@jou.ufl.eduemailaddresstoreachme.IMPORTANT!FollowthissyllabusONLYforyourclassinformation.Printitoutandcheckthingsoffascompleted.THEREMAYBEINFORMATIONINCLUDEDHERETHATISNOTFULLYEXPLAINED/INCLUDEDONCANVASPAGES!!!AnnouncementstabinCanvasshellBesuretochecktheAnnouncementstabintheCanvasshellregularlyforinformationonclassassignments,changesandotherclassinformation.Inaddition,importantinformation(butnotallAnnouncements)willbesentviaemailwhenitispostedinthistab.COURSEWEBSITESCanvasClassroom:https://ufl.instructure.com/courses/334638

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ConnectLearningSystem:http://connect.mheducation.com/class/b-hughes-summer-2017-mmc6728 ContactUFHelpdeskhttp://helpdesk.ufl.edu/(352)392-HELP(4357)ifyouhaveanytroublewithaccessingyourcourse.COURSEDESCRIPTIONBytheendofthiscourseyouwillunderstandthebasicsofdevelopinganIntegratedMarketingCommunication(IMC)plan,therolethesocialmediamarketingplanplaysintheIMC,learntodevelopaSocialMediaMarketingPlanwithafocusonbranding,andtheimpactofsocialmediaonabrand.Withthisunderstandingasafoundation,youwillalsolearnhowto:

UnderstandthelandscapeofsocialmediainwhichmarketersoperateBeabletousethemostinfluentialtoolsinsocialmediamarketingandbrandingDevelopbrandstrategiesforsocialmediamarketingandcommunicatethosestrategiesAuditthecompetitivescopeofsocialmediaactivitiesforabrandAssesstheeffectivenessofsocialmediamarketingstrategies.

COURSEDESIGN/EXPECTATIONSLectures:Notethattherearenolivelecturesforthiscourse.Youwillviewrecordedmaterialsthathelpyoutounderstandkeyconceptsandassignments.Thesearereinforcedinanonlinehomeworksystemandinwrittensubmissions.However,IreservetherighttoprovideyoueitherrecordedclassupdatesorliveupdatesessionsthatwillbescheduledasneededduringtheSummersemester.Thesewillbeabout½hourinlengthandwillberecordedforlaterviewingifyoucannotattendthesession.Iexpectyoutocompleteworkontimeandparticipateinclassdiscussionsinaprofessionalmannerwhilerespectingeveryoneinvolvedinourclass.ThesediscussionsarenotlimitedtotheCanvasshell,butallplatformsthatinvolvecoursework.

AssignmentsSummaryYouwillhaveregularassignmentsasapartofyourfinalgrade.

Eachweekyouwillreadtheassignedmaterials,viewonlinelecturesandansweringaquestionortwothatareposedintherecordedlectureundertheDiscussionstabinCanvas,anddiscussacriticalissuethatispostedundereachweeklysectionofthesyllabus.YouwillpostyourinitialreplyintheDiscussionstabANDreplytoatleastoneclassmatespost.

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Additionally,youwillenrollinHootSuiteAcademytogainknowledgeandexperienceusingvarioussocialmediachannels.YouwillreceiveaHootsuiteAcademyCertificationuponsuccessfulcompletionofthisareaofourcourse.

YouwillprepareaSocialMediaMarketingandBrandingPlanforapublicallytradedcompany/brandyouselectasasemesterlongfinalproject.PleasepostyourchosencompanyforapprovalfromProf.HughesbySaturdayofWeek6at11pmESTandsubmityourplantohimbySaturdayofWeek12at11pmESTasaWorddocumentattachmentthroughtheCanvasshellunderthe“Assignments”tab.Ifyouwouldprefertosubmitthisplanasawebsite(usingWordpressorsimilarplatform,insteadofasaWorddocument)thatisfineaswell.

ConnectandCanvasHomework(5pointseach.11total)Eachweek(exceptweek12)youwillcompleteahomeworkassignmenteitherinConnectorinCanvas.SeeWeeklyCourseWorkandScheduleinthissyllabusformoredetails.

ForweeksthatyouarecompletingConnecthomework,goto:http://connect.mheducation.com/andloginwithyourusernameandpassword.Yourscoreswillbeautomaticallycalculated.YoudoNOTneedtosubmitanythinginCanvas

ForweeksyouarecompletingCanvashomework,seetheAssignmentstabinCanvas.Instructionswillbeprovidedintheassignmentdetails.PleasesubmityourassignmentasaWorddocumentusingtheattachmentstab.SubmityourworkinCanvas.

LectureReplies(5pointseach.10total)TherewillbeweeklylecturespostedtoCanvas.Theseweeklylectureswillcoverclassmaterialforthatweek.Theselectureswillvaryinlengthbutwillincludequestionsposedtotheclassabouttheweek’ssubject.Itisyourresponsibilitytowatcheachlectureandprovideawrittenreaction.PostyourlecturerepliesintheDiscussionstabinCanvas.Ifyouseesomethinginaclassmate’spostyouwishtoreplyto,pleasedo.Thiskeepsthediscussiongoing!

Thesein-lecturequestionswillbeclearlynotedduringthelectureaswilltheminimumlengthoftheanswer.Notalllectureshaveaquestion.Lengthwillvary!

Sincethisisanasynchronousclassitispossibletowatchtheselecturesatanytime,butyouwillfinditeasiertowatchinconjunctionwiththeweeklyreadingsastheywillbuildoneachotherthroughoutthesemester.Theselecturereplypostsaredueby11pmESTThursdayoftheassignedweek.

NOTE;ThereisnorequiredlecturereplyFORWEEKS11AND12.YOUMAYSAFELYIGNORETHOSEQUESTIONS!!

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Youwillseeadditionalindividualassignmentsandexpectationsinthesectionsthatfollow.REQUIREMENTSYouwillneedanInternetconnectiontoaccessyourtext,viewthelectures,andcompleteassignmentsOwnershipEducationAsgraduatestudents,youarenotpassiveparticipantsinthiscourse.AllstudentsinthisProgramhaveabackgroundinmarketing,advertising,publicrelations,journalism,orsimilarfields.Thisclassallowsyoutonotonlytakeownershipofyoureducationalexperiencebuttoalsoprovideyourexpertiseandknowledgeinhelpingyourfellowclassmates.TheCanvasshellwillhaveanopenQ&Athreadwhereyoushouldposequestionstoyourclassmateswhenyouhaveaquestionasitrelatestoanassignmentoranissuethathascomeupatwork.Yourclassmatesalongwithyourinstructorwillbeabletorespondtothesequestionsandprovidefeedbackandhelp.Thisalsoallowseveryonetogainthesameknowledgeinonelocationratherthantheinstructorrespondingbacktojustonestudentwhichlimitstherestoftheclassfromgainingthisknowledge.REQUIREDTEXTBOOKS

EssentialsofMarketing15thedition,byPerraultandCannon.BesuretopurchasetheConnectversiontogetaccesstothehomeworksystem.TheCONNECTSystemandtextisavailableat:

EssentialsofMarketinge-learningsystemCONNECTwillgiveyouboththehomeworksystemandthee-book.

SocialMediaMarketing2ebyTutenandSolomon.Thetextisavailableat:

SocialMediaMarketing2ndE

PLEASEBESURETOORDER/PURCHASETHECORRECTEDITIONOFEACHOFTHETWOTEXTBOOKS.FORTHEESSENTIALSOFMARKETING,ITISTHE15THEDITION.FORTHESOCIALMEDIAMARKETINGTEXT,ITISTHE2ndEDITION.

COURSEPOLICIESAttendancePolicyThisisanonlineasynchronouslydeliveredcourse,attendanceintheformofcallingrollwillnotoccur;

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LateWorkandMake-upPolicy:Youareexpectedtoprepareandsubmityourassignmentsonatimelybasis.Duedatesareclearlylaidoutinthissyllabusandintheattendantclasscalendar.Deadlinesarecriticaltothisclass.Allworkisdueonorbeforetheduedate.Extensionsfordeadlineswillonlybeforpreapprovedemergencies.Minorinconveniencessuchasfamilyvacationorminorillnessarenotvalidreasonsforextensions.Withthisinmindtherewillbepenaltiesforlatework:

• Lessthananhourlate 05pointsoff• Morethananhourlatebutlessthan24hourslate 10pointsoff• Morethan24hourslatebutlessthan48hourslate 15pointsoff• Morethan48hourslate 25pointsoff• 49hoursandgreaterlate Notacceptedatall

Issueswithuploadingworkforagradeisnotanexcuse.IfyouhavetechnicaldifficultieswithCanvas,thereareothermeanstosubmitcompletedwork.Youmayemail.zipfilesorevenlinkstoDropboxfolderstoInstructorviaUFemail.Anothersuggestiontocompensatefortechnicaldifficultiesbynotwaitinguntilthelastminutetosubmitwork.Technicalissuepolicy:Anyrequestsformake-upsduetotechnicalissuesMUSTbeaccompaniedbytheticketnumberreceivedfromLSSwhentheproblemwasreportedtothem.Theticketnumberwilldocumentthetimeanddateoftheproblem.YouMUSTe-mailyourinstructorwithin24hoursofthetechnicaldifficultyifyouwishtorequestamake-up.ContactUFhelpdesk(352)392-HELP.Emergencyandextenuatingcircumstancespolicy:Studentswhofaceemergencies,suchasamajorpersonalmedicalissue,adeathinthefamily,seriousillnessofafamilymember,orothersituationsbeyondtheircontrolshouldnotifytheirinstructorsimmediately.StudentsarealsoadvisedtocontacttheDeanofStudentsOfficeiftheywouldlikemoreinformationonthemedicalwithdrawalordropprocess:https://www.dso.ufl.edu/care/medical-withdrawal-process/.StudentsMUSTinformtheiracademicadvisorbeforedroppingacourse,whetherformedicalornon-medicalreasons.Youradvisorwillassistwithnotifyingprofessorsandgooveroptionsforhowtoproceedwiththeirclasses.YouracademicadvisorisTiffanyRobbert,andshemaybereachedattrobbert@jou.ufl.edu.Requirementsforclassattendanceandmake-upexams,assignments,andotherworkinthiscourseareconsistentwithuniversitypoliciesthatcanbefoundintheonlinecatalogueat:https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx

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CourseworkSubmissionsIngeneral,asnotedthroughoutthissyllabus,mostcourseworkshouldbesubmittedthroughtheAssignmentstabintheCanvasclassroom.GeneralDeadlinesThisclass,likeothers,involvesmanydeadlines.Hereisasummaryreminder.

• WeeklylecturesonMonday• WeeklyhomeworkonTuesday• LectureReplyonThursday• InitialDiscussionpostonThursday• DiscussionpostclassmatereplyonSaturday• SocialMediaPlanbrandSaturdayWeek6• HootsuiteAcademcybySaturdayWeek11• FinalSocialMediaPlanSaturdayWeek12

Grading

Gradingparametersfortheclassprojectsareprovidedintheformofrubrics.Yourcoursegradewillbeevaluatedaccordingtothisdistribution:

Weeks1–12LectureReplies(5ptsx10) 50pointsDiscussionassignments(10ptsx11) 110pointsConnect/Canvashomework(5ptsx12) 60pointsHootSuiteUcompletion 40pointsSocialMediaBrandPlan 100pointsTOTAL 360points100%AndgradeswillbedeterminedasfollowsA 333-360points 93-100%A- 323-332points 90-92%B+ 315-322points 87-89%B 297-314points 83-86%B- 287-296points 80-82%C+ 276-286points 77-79%C 261-275points 73-76%C- 251-260points 70-72%D+ 240-250points 67-69%D- 215-224points 60-62%E 0-214points 0-59%Note--Whenthegradefallsata.5,Iwillcarrythegradetothenextdecimalpointforroundingpurposes.

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GradingpolicyGeneralUniversitypoliciesregardinggradescanbefoundathttps://catalog.ufl.edu/ugrad/current/regulations/info/grades.aspxCourseandAssignmentDetails

Rubricforgradingthelecturereplyposts:

5points Completeresponseandpostedbeforeweeklydeadline.Reactionmeetswordcountminimumandprovidesstudentreactiontothelecture,notsimplyasummaryofthepresentation.Allquestionsposedduringthelectureareanswered.

4points Completeresponseandpostedbeforeweeklydeadline.Reactiondoesnotmeetwordcountminimumandprovidesstudentreactiontothelecture,notsimplyasummaryofthepresentation.Allquestionsposedduringthelectureareanswered.

3points Completeresponseandpostedbeforeweeklydeadline.Reactiondoesnotmeetwordcountminimumanddoesnotprovidestudentreactiontothelecture,butissimplyasummaryofthepresentation.Allquestionsposedduringthelectureareanswered.

2points Completeresponseandpostedbeforeweeklydeadline.Reactiondoesnotmeetwordcountminimumanddoesnotprovidestudentreactiontothelecture,butissimplyasummaryofthepresentation.Questionsposedduringthelecturearenotanswered.

0points Noreactionpostmade.

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HootSuiteAcademyAspartoftheclass,youareenrolledinHootSuiteAcademyatnocosttoyou.YouwillcompleteweeklymodulesinHA,whichwill,uponyoursuccessfulcompletionofthemodules,resultinaHootSuitePlatformCertification.Duringthefirstweekofclass,youwillreceiveanemailatyourUFL.EDUemailaddresswithaccessinformationforregistrationanddirectionsforsettingupyourHUaccount.

YoumustuseyourUFL.eduemailaddressforthisassignment.IfyoualreadyhaveaHootsuiteaccount,youcannotuseit.

PleasesendProf.HughesanemailconfirmingyouhavesetyourHUaccountup.HootSuiteAworkcanbecompletedatyourdiscretion,butmustbefinishedbytheendofWeek11.

HootSuiteAwillprovideaparallellearningexperiencetoourclass,givingyouaviewofSocialMediaMarketingandbrandimpactfromaleadingproviderofsocialmediaservices.

BythecompletionofHootSuiteAcourse,youwillbeableto:

Understandsocialmediafundamentals

Understandbasicsocialmediaetiquette

Createasocialmediastrategy

Publishsocialmediaupdatesandengagewithacommunity

Applysocialmediabestpracticestoenhancetheirpersonalbrand

Drivetraffictotheirblogusingsocialmedia

Createacontentmarketingcalendar

Understandsocialmediaadvertising

ManagesocialmediausingtheHootSuitedashboard

MeasuresitetrafficusingGoogleAnalytics

Createandfollowasocialmediapolicy

IMPORTANT—uponcompletionofthelastmoduleyouwillreceiveaHootSuiteAcademyPlatformCertification.PleaseforwardyouremailedCertificatetoProf.

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Hughesatrjhughes@jou.ufl.eduby11pmESTSaturdayofWeek11toreceiveyourcreditforthisareaofourcourse.

Discussions(10pointseach.11total)Discussionisanintegralpartofouronlinecourse.Youwillbeexpectedtoreadtheassignedchapter(s)andaccompanyingreadingsaswellaswatchingassignedvideos(allsharedinthesyllabusundereachweek’ssection)andactivelyparticipateinweeklydiscussionsthroughtheCanvase-learningsite.(Underthe“Discussions”tab.)Youwillbeexpectedtodemonstratethatyouarethinkingaboutthetopicathandbyaskingquestions,offeringyourownopinionsandsharejustificationsforthoseopinions,participatinginclassdebate,postingcommentsandquestionstothee-learningsiteandkeepingyoureyesandearsopenforcurrenteventsthatmayrelatetoclassdiscussions.Pleaseberespectfulofthecontributionsofothersandhelpcreateaclassenvironmentthatiswelcomingandinclusive.Foreachweekofthesemester(exceptforWeek12)youwillneedtoprovideathoughtfulanalysisofatopicorquestionlistedlaterinthesyllabusintheWeeklyAssigmentssection.Eachweekyouwillalsopostresponsestoatleastoneofyourclassmate’sinitialposts.TheseassignmentsarelocatedintheDiscussionstabinsidetheCanvasshell.Yourinitialpostshouldaverage250words;theinitialreplyshouldaverage200words.YourinitialresponsepostsaredueonThursdayby11pmEST,andyourcomments/discussionresponsesonSaturdayby11pmEST.Youshouldcompletethereadingsbeforeyouwriteyourinitialpost.Latesubmissionswillbepenalized.Youwillbeexpectedtousereferencesinyourinitialposts(andinyourresponses)andtocreateameaningfuldiscussionwithyourclassmates.Pleasefollowthesameguidelineswhenwritingdiscussionpoststhroughouttheentiresemester.Pleasekeeptheseguidelinesinmindasyoucreatetheseposts:1)Yourwritingshouldbethoughtful,reflective,andfocused.Youshouldalsoattempttobepersuasive,bywhichImeanyoushouldtrytoconvinceothers,especiallyotherswhodisagreewithyou,thatyouhaveavalidandcredibleperspective.Youmayfindthefollowingpiecehelpfulasaguide:http://opinionator.blogs.nytimes.com/2013/04/25/the-shadow-lobbyist/2)Yourinitialdiscussionpostsshouldaverage250words.Youarestronglyencouragedtodocumentanyfactsyoubringtobearinmakingyourarguments.Ingeneral,whenyouprovidefactualinformation,itshouldbereferenced.Besuretouseonlyyourownideasandwriting.Ifyouareunsureaboutwhatplagiarismis,readthis:http://www.uflib.ufl.edu/msl/subjects/images/plagiarism_26_guidelines.pdf

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Ignoranceofplagiarismwillnotexcuseagradeofzeroonanyassignmentwhereitisfound.3)Yourinitialreplyshouldaverage200words.Personalattacksordisrespecttowardsothersisinappropriateandwillcostyoupointsontheassignment.Yourgoalshouldbetohelptheauthorofthepostyouarecommentingonseeanotherperspective.Hereisanexampleofaresponsetothepostinthelinkinpoint1thatdoesagoodjobofaccomplishingthis:TheaverageAmerican,thankstoasubstantialeducationalandsocialdeficit,simplydoesn'tunderstandpoliticsorpublicpolicy.Theinterestingquestion,then,ishowdoesthepoliticalclassgoverninthenameofThePeoplewhenThePeoplearemissinginaction?Formanydecades,thepoliticalclassmaintainedtheself-delusionofrunningademocracybycreatingtheirownechochamber--issuesandideaswouldechoamongelitesinD.C.orothercapitalsofthecountryuntilenoughsteamwouldbuildupbehindapolicythatitseemedliketherewasaconsensusontheissue.Asamemberofthepoliticalelite,ifyouheardthesamestoryfrommultiplequarters,youcouldperhapsconvinceyourselfthatwhatyouwerehearingreflectedthetrueinterestsofthepublic,evenifthatpublicwasrarelyinvolvedinsuchsurgesofeliteopinion.Itwasperhapsinevitablethatasthetechnologyandcapacitytomicro-targetsmallportionsoftherealpublichaveadvancedthatpoliticallobbyistswouldeventuallyrealizethattheycouldinsertthemselvesintothepoliticaleliteechochamberbymanufacturingaground-swellof'publicopinion'bywhippingupopinionsonparticularpoliciesbyenlistingsomeideologicalorignorantfractionofthepublic.Therealquestioniswhetherthepoliticalclasswilleventuallytireoftheabsurdityofthissituationandactuallyenlistthepublicinmeaningfuldeliberationofissues,thoughthiswouldmeanalossofcontrol.Hereisanother:BackonJuly12,2002,duringaBillMoyers"Now"interview(transcripthere:http://www.pbs.org/now/transcript/transcript_lewis.html)withChuckLewisoftheCenterforPublicIntegrity,Iheardthatin1968therewereamere62registeredlobbyistsinD.C.-butthatthisfigurehadrisento20,000bythedateofthatprogram.Threeyearslater,therewasaJune22,2005WashingtonEssayarticle,"TheRoadToRichesIsCalledKStreet"(stillpostedonlineandeasilyfoundwithasearchofthatheadline),whichtoldhow:"ThenumberofregisteredlobbyistsinWashingtonhasmorethandoubledsince2000tomorethan34,750,"thathiringwasbooming,andthatfeesandretainershad

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risensubstantially.YetaRossDouthatcolumnfromSeptember22,2012,"WashingtonVersusAmerica"-anintriguingcommentarywhichnotedthatin2011,sevenofthetenmostaffluentcountiesintheU.S.wereintheD.C.area,statedthat:"ForMittRomneyandtheRepublicanParty,what’shappenedinWashingtontheselast10yearsshouldbeanaturalpartofthecaseagainstObamanomics"-seeminglyimplyingthatasurgeininfluence-buyinginD.C.wasthefaultofthepresident,andnottheWashingtonEssay-notedboomoftheBushyears.4)Rubricforyourweeklydiscussionpostandresponses—

Note:alllateworkispenalized.

Excellent Good Fair Poor 10-9 8-7 6-5 4-0Thoughtfulness(25%)

Postrepresentsoutstandingthinkingandlogicalreasoning.Thepresentationisopinionatedbutbalancedandfairtoopposingideas.

Postrepresentsgoodthinkingandlogicalreasoning.Thepresentationisopinionatedwithmentionofopposingsides.

Postshowssomeweaknessinthinkingandlogicalreasoning.Itlacksaninformedperspectiveand/orignoresopposingsides.

Missingsignificantsectionsorinformation.

Documentation(25%)

Allfactsinthepostsaredocumentedwithlinkstorelevantsources.Manysourceswereconsultedandeasysources(likeWikipedia)areusedsparingly.

Allfactsinthepostsaredocumentedwithlinkstorelevantsources.Adequatesourceswereconsultedandeasysources(Wikipedia)areusedsparingly.

Mostfactsinthepostaredocumentedbutfewsourcesareused.

Unclearwherefactshavecomefromorfactsorfewsourcesconsulted.

Coherent,clear,persuasive(25%)

Writingisclear,compelling,organized,powerfulandgrammaticallycorrect.

Writingisstraightforward,understandableandavoidsmostgrammarorspellingerrors.

Writinghassignificantproblems

Writingqualityispoor,difficulttoread.

Responsesto Responsesare Responsesare Responseis Responseis

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theessaysofother(25%)

engaging,challengethepeerpostwithoutdemeaningit.Responsesshowkeyareasinwhichtheoriginalisflawed,limitedorshortsighted.

respectfulinchallengingthepeer’spost.Keyareasofdisagreementareidentified.

opinionatedbutsomewhatlackinginrespect.Responsefailstoclarifythepointofdifferenceorthelimitsoftheoriginalpost.

opinionatedbutignoresthestrengthsorweaknessesoftheoriginalpost.

SocialMediaBrandPlan(100points)Yoursemester-longprojectistodevelopasocialmarketingandbrandingplanforabrandofferedbypubliclytradedfirm.YoushouldproposethecompanythatyouwillstudytoProfessorHughesbySaturdayat11pmESTduringWeek6oftheclass.Pleasedosoviaemailtorjhughes@jou.ufl.eduInproposingabrand,besuretoindicateyourrationaleforit’schoice.Youshouldalsobesurethereissufficientpublicinformationavailableonthecompanytodeveloptheplan.Youhavethesemestertodevelopandwritetheplan.Youmay,ifyouchoose,followtheSMPoutlineformatonpage47oftheTutentext.Theminimumwordcountforthisplanis2500words.RUBRICFORGRADINGTHESOCIALMEDIABRANDMARKETINGPLAN Excellent Good Fair Poor No

Credit 100-90

(total)

89-80 79-70 <70 0

Completeness(25%)

Planhasmaterialrelatedtoallpartsofthetemplateselected.Sectionsarecomplete.

Planhasmaterialrelatedtomostpartsofthetemplateselected.Sectionsaremostlycomplete.

Planhassomesectionsthataremissingmaterialrelatedtoallpartsofthetemplateselectedorsomesectionsareincomplete.

Missingsignificantsectionsorinformation.

Quality(25%) Informationisofoutstanding

Informationisofgoodquality(recent,useful,

Informationisofadequatequality

Informationisofpoorquality

pg.13

quality(recent,useful,relevant).

relevant). (somewhatdated,occasionallynotusefulorrelevant).

(dated,notusefulorrelevant).

Coherent,clear,persuasive(25%)

Writingisclear,compellingandwithnospellingorgrammarerrors.

Writingisstraightforward,understandableandavoidsmostgrammarorspellingerrors.

Writinghassignificantproblems.

Writingqualityispoor,difficulttoread.

Analysis(25%)

SWOTanalysisisexceptional,andclearlydetailsthecompanyorbrand’sparamountissues

SWOTanalysisisgood,identifiedcompanyorbrand’simportantissues.

SWOTanalysisisfair,identifiesstraightforwardissues.

SWOTanalysisispoor,issuesidentifiedseemunrelatedtotherestoftheplan.

UniversityPoliciesUniversityPolicyonAccommodatingStudentswithDisabilities:StudentsrequestingaccommodationfordisabilitiesmustfirstregisterwiththeDeanofStudentsOffice(http://www.dso.ufl.edu/drc/).TheDeanofStudentsOfficewillprovidedocumentationtothestudentwhomustthenprovidethisdocumentationtotheinstructorwhenrequestingaccommodation.Youmustsubmitthisdocumentationpriortosubmittingassignmentsortakingthequizzesorexams.Accommodationsarenotretroactive,therefore,studentsshouldcontacttheofficeassoonaspossibleinthetermforwhichtheyareseekingaccommodations.StudentswithDisabilitieswhomayneedaccommodationsinthisclassareencouragedtonotifytheinstructorandcontacttheDisabilityResourceCenter(DRC)sothatreasonableaccommodationsmaybeimplemented.DRCislocatedinroom001inReidHalloryoucancontactthembyphoneat352-392-8565.Universitycounselingservicesandmentalhealthservices:**Netiquette:CommunicationCourtesy:

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Allmembersoftheclassareexpectedtofollowrulesofcommoncourtesyinallemailmessages,threadeddiscussionsandchats.http://teach.ufl.edu/wp-content/uploads/2012/08/NetiquetteGuideforOnlineCourses.pdfClassDemeanor:Masteryinthisclassrequirespreparation,passion,andprofessionalism.Studentsareexpected,withintherequirementsallowedbyuniversitypolicy,toattendclass,beontime,andmeetalldeadlines.Workassignedinadvanceofclassshouldbecompletedasdirected.Fullparticipationinonlineandlivediscussions,groupprojects,andsmallgroupactivitiesisexpected.Myroleasinstructoristoidentifycriticalissuesrelatedtothecourse,directyoutoandteachrelevantinformation,assignappropriatelearningactivities,createopportunitiesforassessingyourperformance,andcommunicatetheoutcomesofsuchassessmentsinatimely,informative,andprofessionalway.Feedbackisessentialforyoutohaveconfidencethatyouhavemasteredthematerialandformetodeterminethatyouaremeetingallcourserequirements.Atalltimesitisexpectedthatyouwillwelcomeandrespondprofessionallytoassessmentfeedback,thatyouwilltreatyourfellowstudentsandmewithrespect,andthatyouwillcontributetothesuccessoftheclassasbestasyoucan.GettingHelp:ForissueswithtechnicaldifficultiesforE-learninginCanvas,pleasecontacttheUFHelpDeskat:● [email protected]● (352)392-HELP-selectoption2● https://lss.at.ufl.edu/help.shtml**Anyrequestsformake-upsduetotechnicalissuesMUSTbeaccompaniedbytheticketnumberreceivedfromLSSwhentheproblemwasreportedtothem.Theticketnumberwilldocumentthetimeanddateoftheproblem.YouMUSTe-mailyourinstructorwithin24hoursofthetechnicaldifficultyifyouwishtorequestamake-up.Otherresourcesareavailableathttp://www.distance.ufl.edu/getting-helpfor:CounselingandWellnessresourceshttp://www.counseling.ufl.edu/cwc/Default.aspx352-392-1575• Disabilityresources• Resourcesforhandlingstudentconcernsandcomplaints• LibraryHelpDesksupportShouldyouhaveanycomplaintswithyourexperienceinthiscoursepleasevisithttp://www.distance.ufl.edu/student-complaintstosubmitacomplaint.CourseEvaluation:

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Studentsareexpectedtoprovidefeedbackonthequalityofinstructioninthiscoursebasedon10criteria.Theseevaluationsareconductedonlineathttps://evaluations.ufl.eduEvaluationsaretypicallyopenduringthelasttwoorthreeweeksofthesemester,butstudentswillbegivenspecifictimeswhentheyareopen.Summaryresultsoftheseassessmentsareavailabletostudentsathttps://evaluations.ufl.edu/resultsUniversityPolicyonAcademicMisconduct:AcademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentsshouldbesurethattheyunderstandtheUFStudentHonorCodeathttp://www.dso.ufl.edu/students.phpTheUniversityofFloridaHonorCodewasvotedonandpassedbytheStudentBodyintheSummer1995semester.TheHonorCodereadsasfollows:Preamble:InadoptingthisHonorCode,thestudentsoftheUniversityofFloridarecognizethatacademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentswhoenrollattheUniversitycommittoholdingthemselvesandtheirpeerstothehighstandardofhonorrequiredbytheHonorCode.AnyindividualwhobecomesawareofaviolationoftheHonorCodeisboundbyhonortotakecorrectiveaction.Astudent-runHonorCourtandfacultysupportarecrucialtothesuccessoftheHonorCode.ThequalityofaUniversityofFloridaeducationisdependentuponthecommunityacceptanceandenforcementoftheHonorCode.TheHonorCode:“We,themembersoftheUniversityofFloridacommunity,pledgetoholdourselvesandourpeerstothehigheststandardsofhonestyandintegrity.”OnallworksubmittedforcreditbystudentsattheUniversityofFlorida,thefollowingpledgeiseitherrequiredorimplied:"Onmyhonor,Ihaveneithergivennorreceivedunauthorizedaidindoingthisassignment."Formoreinformationaboutacademichonesty,contactStudentJudicialAffairs,P202PeabodyHall,352-392-1261.ACADEMICHONESTYAllgraduatestudentsintheCollegeofJournalismandCommunicationsareexpectedtoconductthemselveswiththehighestdegreeofintegrity.Itisthestudents’responsibilitytoensurethattheyknowandunderstandtherequirementsofeveryassignment.Ataminimum,thisincludesavoidingthefollowing:

pg.16

Plagiarism:Plagiarismoccurswhenanindividualpresentstheideasorexpressionsofanotherashisorherown.Studentsmustalwayscreditothers’ideaswithaccuratecitationsandmustusequotationmarksandcitationswhenpresentingthewordsofothers.Athoroughunderstandingofplagiarismisapreconditionforadmittancetograduatestudiesinthecollege.Cheating:Cheatingoccurswhenastudentcircumventsorignorestherulesthatgovernanacademicassignmentsuchasanexamorclasspaper.Itcanincludeusingnotes,inphysicalorelectronicform,inanexam,submittingtheworkofanotherasone’sown,orreusingapaperastudenthascomposedforoneclassinanotherclass.Ifastudentisnotsureabouttherulesthatgovernanassignment,itisthestudent’sresponsibilitytoaskforclarificationfromhisinstructor.MisrepresentingResearchData:Theintegrityofdatainmasscommunicationresearchisaparamountissueforadvancingknowledgeandthecredibilityofourprofessions.Forthisreasonanyintentional14misrepresentationofdata,ormisrepresentationoftheconditionsorcircumstancesofdatacollection,isconsideredaviolationofacademicintegrity.Misrepresentingdataisaclearviolationoftherulesandrequirementsofacademicintegrityandhonesty.Anyviolationoftheabovestatedconditionsisgroundsforimmediatedismissalfromtheprogramandwillresultinrevocationofthedegreeifthedegreepreviouslyhasbeenawarded.StudentsareexpectedtoadheretotheUniversityofFloridaCodeofConducthttps://www.dso.ufl.edu/sccr/process/student-conduct-honor-codeIfyouhaveadditionalquestions,pleaserefertotheOnlineGraduateProgramStudentHandbookyoureceivedwhenyouwereadmittedintotheProgram.WeeklyCourseWorkandScheduleSummer2017SemesterWEEKONE—May8-14Courseintroductionandunderstandinghowsocialmediaistransformingmarketing.

ReadingsCh.1EssentialsofMarketingCh.1SocialMediaMarketingDiscussionTopic

pg.17

ReadTheDifferencesBetweenTraditionalCRMandSocialCRMlocatedhere:http://oursocialtimes.com/traditional-crm-vs-social-crm-infographic/ThearticleandinfographicraisesanumberofdifferencesbetweentraditionalmarketingandSocialMediamarketing.Choosetwoofthesedifferencesandexplainhowthesedifferencescouldimpactabrand.Then,pleasecommentontheresponsesofatleasttwoclassmates.Inexpressingyourownopinion,dosocritically(i.e.,findingbothcommonalitiesanddifferences)butalsorespectfullyandthoughtfully.Thisweekonlyschedule:Read,watchlecture,completeConnecthomework:Fridayby11PMET.(NOTE:inallfollowingweeks,homeworkwillbedueeachTuesdayby11pmEST.)Discussionassignmentposted:Fridayby11PMET.(NOTE:inallfollowingweeks,initialDiscussionpostwillbedueeachTuesdayby11pmEST.)Respondtoatleastoneclassmate:Saturdayby11PMETPostresponsetolecturequestion:Fridayby11PMEST.(NOTE:inallfollowingweeks,lecturereplywillbedueeachThursdayby11pmEST.)EnrollinHootSuiteAcademyforPlatformCertificationandsendconfirmationofregistrationtoProf.Hughesatrjhughes@jou.ufl.edubySundayat11pmEST._________________________________________________________________WEEKTWO:May15-21DevelopingtheStrategicMarketingPlanFocuson

ElementsoftheplanIntegratedMarketingCommunications(IMC)4p’sofMarketing(the5thPiscominginWeek4!)

ReadingsCh’s.2and3EssentialsofMarketingCh.2SocialMediaMarketing

DiscussionTopicReadandwatchtheChick-Fil-A“EatMorChikin”casestudyonpage606oftheEssentialsofMarketingtext.THEVIDEOISHERE:http://ezto.s3.mheducation.com/Media/Connect_Production/bne/OLC_Assets/Perreault_19e_0078028981/Video_Cases/ChickfilA.m4vThenreadthisarticle:http://www.nytimes.com/2012/07/26/us/gay-rights-uproar-over-chick-fil-a-widens.html?_r=0

pg.18

Severalmorerecentarticlesonthissubjectcanbefoundathttp://www.huffingtonpost.com/news/chick-fil-a-gay-marriage/

Pleasebrieflyanswerthecasestudyquestions1and2(youmayusebulletpoints).ForQ#3,pleasedescribeifthechain’sstanceonclosingonSundayisacompetitiveadvantageandhowthatcanimpactthebrandpositivelyornegatively.Toconclude,asamarketer/communicator,explaintherolesocialmediaplayedinthiseventandrespondtohowthecompany’sstanceongayrightsimpactsthebrand.

Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondtoatleastoneclassmate:Saturdayby11PMETPostresponsetolecturequestion:Thursdayby11PMEST.HootsuiteAcademyistobecompletedatyourownpace,butmustbecompletedbytheendofWeek11.Suggestedvideoviewing:YouTubevideoseriesonPreparingaSWOTanalysislocatedhere:http://www.youtube.com/playlist?list=PL47BE70B1D55EC509

WEEKTHREE:May22-28SocialMediaEssentialsFocuson

HistoryofSocialMediaGrowthofSocialMediaChannels

SocialMedia’sImpactonStrategicMarketingPlanReadingsCh.’s4–5-6SocialMediaMarketingDiscussiontopicGoogleandFacebookprovidemanyfreeservicesinexchangeforcustomersprovidingpersonaldata.Thishasproventobeacontroversialtopicforboth,Facebookinparticular.Readthesearticles:

pg.19

ThePriceofFreeTheConvenience-SurveillanceTradeoffhttp://www.idcloak.com/learning-center/facebook-privacy-issues-who-looks-at-my-facebook-data/a338.htmlConsideringFacebook,explainhowprivacyissuesthatarisefromthatcompany’suseofconsumerdataimpactsthebrand.Findanotherexampleonthewebofacompanywhohashadprivacyissuesthatcouldimpactthebrand(eitherpositivelyornegatively)andexplainwhattheimpactwasandwhy.Read,watchlecture,completeCanvashomework(undertheAssignmentstab):Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondtoatleastoneclassmate:Saturdayby11PMETPostresponsetolecturequestion:Thursdayby11PMEST.

WEEKFOUR:May29-June4DevelopingtheSocialMediaMarketingPlan

FocusonThe4ZonesofSocialMediaThe5thP“Participation”The4PhasesofSocialMedia

ReadingsCh.’s7-8SocialMediaMarketing

Read:SocialMediaBrandingStrategies

Watch“BuildingaBrandThroughSocialMedia”locatedhere:http://www.youtube.com/watch?v=oS8RTgFiGzo

DiscussiontopicRead“BuildingBrandsWithoutMassMedia”fromthe1997(!)HarvardBusinessReviewlocatedhere:

https://hbr.org/1997/01/building-brands-without-mass-media

pg.20

Chooseoneofthebrandsprofiledinthisstudy.Usingtheweb,howdoesthatbrandusesocialmediatoday?Whatsocialmediachannelsdotheyuse?Howwouldyou,asabrandmanagerforthatproduct,usesocialmediaintoday’sworldtomeetthemarketingobjectivesforthatbrand?Howwouldyourplandifferfromtheplandescribedforthebranddescribedinthearticleandwhatdoyouthinktheimpactwouldbetoday?

Read,watchlecture,completeCanvashomework(undertheAssignmentstab):Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondtoatleastoneclassmate:Saturdayby11PMETPostresponsetolecturequestion:Thursdayby11PMEST.SuggestedReading:http://www.clickz.com/clickz/column/2323003/7-things-to-include-in-your-brand-s-social-media-strategyhttp://www.socialmediatoday.com/social-networks/10-strategies-social-media-optimization-and-building-your-brand-social-media

https://www.skyword.com/contentstandard/marketing/10-brands-that-have-perfected-their-social-media-marketing-voice/

WEEKFIVE:June5-11WhatisaBrand?Focuson

WhyitaBrandimportant?• Brandconcepts• Brandelements• Brandawareness

ReadingsCh.8EssentialsofMarketingDiscussiontopicReadthisarticleonBrandArchitecturelocatedhere:http://www.brandingstrategyinsider.com/2014/01/brand-architecture-strategy-guide.html-.Uv0X7UJdVtk

pg.21

Theauthorexplainshowanorganizationcouldfindthatthenumberofbrandsandnamedproductstheyaremanaginghasgrownoutofcontrol.Howcouldsocialmediaaidinmanagingthevariousbrands?Inyourdiscussion,pleasebespecificastowhichSocialMediachannelsyouwouldrecommendforsolvingthisproblem.Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondtoatleastoneclassmate:Saturdayby11PMETPostresponsetolecturequestion:Thursdayby11PMEST.______________________________________________________________WEEKSIX:June12-18TheroleofBrandinginSocialMediaFocuson

ThenewrulesofbrandingintheAgeofSocialMediaImpactonBrandcommunicationsReadingsSocialMediaMarketingCh.5EssentialsofMarketingCh.16TheProblemswithSocialMediaMarketingProtectYourBrandonSocialMediaHowBrandsareTacklingSocialIssueswithSocialMedia(video)https://www.youtube.com/watch?v=yeRSZj-WJRkDiscussiontopicReadthisarticleonCocaColaandContentMarketinglocatedhere:http://sparksheet.com/should-coca-cola-quit-its-content-marketing-journey/?utm_content=buffer8c193&utm_medium=Social&utm_source=buffer&utm_campaign=buffer

Theauthorofthearticlestates“…thisstatementthatgoestotheheartofmyreasoningthattheseefforts(i.e.socialmedia)producelittleinthewayofajustifiablereturn.”Refutetheauthor’sstatement.

pg.22

Read,watchlecture,completeCanvashomework(undertheAssignmentstab):Tuesdayby11PMET.BrandselectedforSocialMediaPlantobepostedinCanvasbySaturdayat11pmEST.Discussionassignmentposted:Thursdayby11PMET.Postresponsetolecturequestion:Thursdayby11PMEST.Respondtoatleastoneclassmate:Saturdayby11PMET__________________________________________________________________________WEEKSEVENJune19-25

TheAudience

FocusonThepowerofdataUnderstandingmarketsegmentation

ReadingsCh.3:SocialMediaMarketingCh’s4and5:EssentialsofMarketing

BuildYourBrandVoiceonSocialMedia

ResearchandLocateYourAudienceonSocialMediaHowSocialMediaisChangingtheWorld

UserdemographicsforpopularSocialMediachannelsPewonSocialDemographics

DiscussionTopicRead“SocialMediaandSociety:theGood,theBad,andtheUgly”locatedat:http://www.seochat.com/c/a/social/social-media-and-society-the-good-the-bad-and-the-ugly/

Ofthethreepointsraisedbytheauthor,which,asamarketer/communicator,doyoutendtoagreewith?Explainwhy.Issocialmediagood,bad,oruglyintoday’ssociety?Explainyourreasoningforyouranswer.Whatimpactwould

pg.23

thathaveonabrand?Forthisexamination,useMcDonald’sasyourbrandunderconsideration.

Read,watchlecture,completeConnecthomework:Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Postresponsetolecturequestion:Thursdayby11PMEST.Respondtoatleastoneclassmate:Saturdayby11PMET_______________________________________________________________________WEEKEIGHT—June26-July2

AligningSocialMediawithMarketing/OrganizationGoals

FocusonMythsofSocialMediaMarketingandBranding

ReadingsCh.9SocialMediaMarketinghttp://www.inc.com/michael-mothner/6-myths-about-social-media-marketing.htmlhttp://online.wsj.com/public/resources/documents/sac_report_11_socialmedia_061114.pdfhttp://www.inc.com/jayson-demers/7-social-media-myths-that-cripple-marketing-campaigns.htmlDiscussiontopicBainandCompanyhaswrittenawhitepaperonputtingSocialMediatoworklocatedhere:http://www.bain.com/publications/articles/putting-social-media-to-work.aspxInthisBainstudy,theauthorssharefivekeyprinciplesindevelopingasuccessfulsocialmediabusinessapproach.ChosetwoofthoseprinciplesandshareanexampleofhowStarbucksCoffeehasmadeuseofthemintheirbrandingefforts.Inyourdiscussion,pleaseaddresswhoStarbucksistargetingwiththeeffort,thechannels(siteslikeFacebookorTwitter),andwhyyouthinkthatchannelwaschosen.Read,watchlecture,completeCanvashomework(undertheAssignmentstab):Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.

pg.24

Postresponsetolecturequestion:Thursdayby11PMEST.Respondtoatleastoneclassmate:Saturdayby11PMET----------------------------------------------------------------------WEEKNINE—July3-9SocialMediaandBrandYOUFocusonTheImportanceofBrandYouinaDigitalWorldReadingsTheTomPetersarticlethatstartedBrandYouin1997locatedhere:http://www.fastcompany.com/28905/brand-called-you

http://www.youtube.com/watch?v=qeHtvuTcy70TedTalk;BuildingaPersonalBrand

UsingSocialMediatoBuildYourPersonalBrand

TheCompleteGuidetoBuildingYourPersonalBrand

http://www.wsj.com/articles/ignoring-linkedin-is-hurting-your-career-1460482905IgnoringLinkedinisHurtingYourCareer

Optional(ButHelpfulforyourcareer!)AppendixCEssentialsofMarketingDiscussiontopicReadForbesarticleonBrandYoulocatedhere:http://www.forbes.com/sites/glennllopis/2013/04/08/personal-branding-is-a-leadership-requirement-not-a-self-promotion-campaign/Discusswhetherornotyouagreewiththepremiseofthearticle:“PersonalBrandingisaLeadershipRequirement,notselfpromotion.”Explainwhyyoufeelasyoudo.WhatchannelsshouldoneuseinbuildingastrongonlineBrandYou?WhattypeofinformationshouldbesharedonthosechannelstobuildanonlineBrandYou?Read,watchlecture,completeCanvashomework(undertheAssignmentstab):byTuesday11PMET.Discussionassignmentposted:Thursdayby11PMET.Postresponsetolecturequestion:Thursdayby11PMEST.

pg.25

Respondtoatleastoneclassmate:Saturdayby11PMETWEEKTEN:July10-16

MeasuringtheImpactofSocialMedia

FocusonROIandotherSocialMediaOutcomes

ReadingCh.10SocialMediaMarketing

Articles:

PleaseseetheCanvasWeek10pagefortwoOraclePDF’sonSocialMediaROIMeasureSocialMediaROIDelightfullyShortGuidetoSocialMediaROI

http://adage.com/article/digital/manage-brand-s-social-life/234309/

DiscussiontopicYouaretheBrandManagerforCokeZero.YourVicePresidentdoesnotbelievethatyoucanprovideanROIforthesocialmediaspendinglevelyouarebudgetingforCokeZero.ShewouldpreferyoureallocatefundsputtingmoreinTVadvertising.Pleaseprepareamemotoherrefutingherbelief.Pleaseincludereferencescitedasanappendixforyourmemo.

Read,watchlecture,completeCanvashomeworkon(undertheAssignmentstab):Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Postresponsetolecturequestion:Thursdayby11PMEST.Respondtoatleastoneclassmate:Saturdayby11PMETWEEKELEVEN—July16-23

SocialMedia,BrandingandtheConsumer

Focuson

pg.26

TheconsumerisincontrolCustomerservicewithSocialMediaandtheimpactontheBrand

ReadingsSocialMediaMarketing:Chapter95WaysSocialMediaisImpactingCustomerService

Whatcustomersexpectfrombrandsonsocialmedia

WhyDoWeFollowBrandsonSocialMedia?

SocialMediaCustomerServiceStats

DiscussiontopicOnpage287oftheSocialMediaMarketingtextfindExerciseNumber2andcompletetheinstructionsshown.PleaseincludetheURL’sforthefiveYouTubevideosyouusedinyourContentAnalysis.

Toaidyou,readthesearticles:

http://www.socialmediaexaminer.com/social-media-audit/

http://www.youtube.com/watch?v=HUKPf00Z1Ms

Read,watchlecture,completeCanvashomework(undertheAssignmentstab):Tuesdayby11PMET.Discussionassignmentposted:Thursdayby11PMET.Respondtoatleastoneclassmate:Saturdayby11PMETHootsuiteAcademymustbecompletedbytheendofthisweek.PleaseemailyourcertificatetoBobbySundaynightat11pmEST._______________________________________________________________________WEEKTWELVE—July24-30TheFutureofBrandingandSocialMediaFocusonWhatsocialmediameanstobrandinginthefuture.Reading

pg.27

http://www.business2community.com/social-media/10-amazing-facts-future-social-media-01625197-1vpU84twSt9IvseA.97http://www.thedrum.com/news/2015/12/07/what-future-social-media-means-brand-strategies-vice-bbc-and-salesforcehttp://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016Thereisnohomeworkordiscussiontopicthisweek.

PleasepostyourSocialMediaMarketingPlantotheAssignmentstabasanattachmentbySaturdayat11pmESTthisweek.Ifyouhavechosentocreateyourplanasawebsite(usingWordpressoranotherplatform),pleasesubmittheurlneededtoaccessthesite.