branding, destination management and social media to promote wilderness destination
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Fulufjället NP ©Vitantonio Dell’Orto/exuviaphoto.com
Zoltan Kun, Executive DinosaurPAN Parks Foundation
The importance of branding, destination management and social media in the promotion of Europe’s wilderness as non-traditional tourist destination
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Paanajärvi NP ©Viktor Gritsuk
What we do
• PAN Parks works to protect Europe’s wilderness, the continent’s most undisturbed areas of nature
• the only European-wide organisation focusing on the protection of wilderness areas
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©iStock/Graeme Purdy
Over 560 000 ha of wilderness
Wilderness momentum
• European Parliament’s special report on wilderness
• European Commission- ‘Agenda for Wilderness’
• Wilderness in Biodiversity Strategy
Conservation successes
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Archipelago NP © Seppo Keränen
Our challengesTourism vs wilderness!1. Wilderness is un-known in Europe – the role of
branding & network2. Destination management (12 destinations) – the
role of incoming operators3. No marketing budget for strong communication –
social media
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We need your support in
promoting your area as a PAN
Park!
• PAN Parks visibility in the field
focusing on wilderness
• special projects on in the field
wilderness communications
• common events to raise profile of
wilderness
• providing us information for online
promotion and media activityMajella NP © Barbara Mayer
Branding and Network
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Küre Mountains NP
European
Wilderness
Preservation
System
Branding & Network
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Oulanka NP © Paavo Hamunen
Branding & Network
• Visit PAN Parks and use services of local partners!
• Share your experiences!
• Donate now!
• Support our campaigns!
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Majella NP © Bruno D’Amicis
Branding & Network...outcomes
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Destination Management
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Majella NP © Bruno D’Amicis
• Stroll through the largest untouched beech forests of EuropeCENTRAL BALKAN, Bulgaria
• Hike in steep canyons and among majestic peaksMAJELLA, Italy
• Explore immense jungle-like virgin forestsBORJOMI-KHARAGAULI, Georgia
• Walk on water in endless boglandsSOOMAA, Estonia
Destination Management
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Soomaa NP © Arne Ader
• Track wildlife-lynx and beaver in Soomaa, Estonia-wolf and chamois in Majella, Italy-bear and wolf in Fulufjället, Sweden-birdwatching: eagle, vulture
• Experience the forces of nature-‘fifth season’ in Soomaa, Estonia-recovering nature in Fulufjället, Sweden
• Hike using GPS-Peneda-Geres offering real backcountry experience
Destination Management
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Oulanka NP © Paavo Hamunen
• Enjoy amazing panorama
• Go on husky safari
• Combine sea kayaking and
hiking
• Snowshoe in summer
• Hike an underwater trail
• Go rafting
• Take a wilderness survival tour
Destination Management
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Majella NP © Bruno D’Amicis
Where to start?
Visit www.panparks.org • Explore our parks, adventure tips• Browse photo galleries, video gallery• Find ways to connect, support
Sign up for our monthly Wilderness News
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Central Balkan NP © Nicolas Cegalerba
Social Media
Facebook - www.facebook.com/panparks
(Linkedin.com)
Twitter – twitter.com/panparks (Pinterest.com)
YouTube - www.youtube.com/panparks
(Vimeo.com)
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Majella NP © Bruno D’Amicis
... we’ll promote WILDERNESS together!
Your park will ...
• become a destination offering unique WILDERNESS experience
• communicate its WILDERNESS values in the field
• develop tourist infrastructure relating to WILDERNESS and PAN Parks
If you join, ...
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The Million Project
Oulanka NP ©Hannu Hautala
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The Million Project
Oulanka NP ©Hannu Hautala
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Paanajärvi NP ©Viktor Gritsuk
We can protect the last pieces of Europe’s wilderness together for future generations!
Join The Million Project!
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Get Involved – virality!
Oulanka NP ©Hannu Hautala
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PAN Parks works to protect
Europe’s wilderness, the
continent’s most undisturbed
areas of nature
www.panparks.org