branding for hospitality - beal creative | a branding ... · java time coffee chain located...
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Branding for Hospitality
Beal Creative / 66 Mariposa Avenue / San Anselmo / California / 94960 / 415 924 4486 / bealcreative.com
Hospitality. We Get It.
Founded in 1990 by Steve Beal, Beal Creative has
assembled a team of industry-savvy professionals that
gets what it takes to create a great hospitality brand.
Our hospitality team has been creating brands for years,
for every segment of your industry—from award-winning
hotels, resorts and restaurants to grab-and-go cafes.
We understand that your brand must be more than a
pretty face. It’s the sum of your parts. It’s who you are to
your customers, and what they remember.
Who We Are
Beal Creative / 66 Mariposa Avenue / San Anselmo / California / 94960 / 415 924 4486 / bealcreative.com
Discover Your Brand’s Market-Defining Potential.
Your business is our focus and our inspiration. We work
from the inside out, gaining a deep understanding of your
goals, your competition, and your customers to deliver
breakaway brand strategies and head-turning creative.
Wherever you are in your business’s lifecycle, we’ll work
fast and smart to give you powerful, emotive solutions.
Our Approach
Beal Creative / 66 Mariposa Avenue / San Anselmo / California / 94960 / 415 924 4486 / bealcreative.com
Design
• Corporate identity / logos
• Websites
• Mobile app design
• Brochures
• Menu design
• Advertising
• Announcements + invitations
• Signage
• Kiosk design
• Packaging of in-room items
• Social media planning and blogs
Services
• Video and photography
• Point of sale design
• Proprietary food and beverage products
• Interior design
• Retail store design
Strategy
• Brand Audit and Assessment
• Brand Strategy
• Marketing Strategy
• Narrative
• Naming
• Partnerships
Golf resort in La Quinta—including
environmental graphics for the
clubhouse and branding for Ernie’s
Bar and Grill and Market Cafe.
• Branding
• Environmental graphics
PGA West Tournament Clubhouse
Steak house at the Four Seasons
Resort in Whistler, British Columbia.
• Branding
• Naming
• Identity and collateral
Sidecut
Flavored tea bar located at Westfield
Center in San Francisco.
• Environmental graphics
• Illustration
Teaz Me
Steak house at the Four Seasons
Resort in Vail, Colorado.
• Branding
• Identity and collateral
Flame
American bistro in San Francisco,
California
• Branding
• Identity and collateral
• Environmental Graphics
• Website
Bluestem Brasserie
Seafood restaurant at the Ritz Carlton
in Sarasota, Florida.
• Branding
• Naming
• Identity and collateral
• Environmental graphics
Jack Dusty
Restaurant at the Ritz Carlton in
San Francisco, California.
• Branding
• Identity and collateral
• Environmental graphics
Parallel 37
Chinese restaurant and lounge on
Santana Row in San Jose, California.
• Branding
• Identity and collateral
• Environmental graphics
Sino
French bistro in Menlo Park,
California.
• Branding
• Identity and collateral
• Environmental graphics
Bistro Vida
Bistro Vida French bistro in Menlo Park,
California.
• Branding
• Identity and collateral
• Environmental graphics
Wolfgang Puck restuarant at the
Newseum in Washington, DC
• Branding
• Identity and collateral
• Environmental graphics
The Source
Singaporian Restaurant with
various location in the San Francisco
Bay Area
• Branding
• Identity and collateral
• Environmental graphics
Straits
Cafe Lo Cubano Cuban style coffee house
in San Francisco.
• Branding
• Identity and collateral
• Environmental graphics
Gourmet hamburger restaurant
chain on Riyadh, Saudi Arabia
• Branding
• Identity and collateral
• Environmental graphics
• Interior Architecture
Burger Garden
Gourmet hamburger restaurant
chain on Riyadh, Saudi Arabia
• Branding
• Identity and collateral
• Environmental graphics
• Interior Architecture
Burger Garden
Gourmet hamburger restaurant
chain on Riyadh, Saudi Arabia
• Branding
• Identity and collateral
• Environmental graphics
• Interior Architecture
Burger Garden
Java Time Coffee chain located throughout
Riyadh, Saudi Arabia
• Branding
• Identity and collateral
• Environmental graphics
• Interior Architecture
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
EXTR
A RI
CHEX
TRA
RICH
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
EXTR
A RI
CHEX
TRA
RICH
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
EXTR
A RI
CHEX
TRA
RICH
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
UNWIND
We’re so glad you decided to stop by for a virtual coffee break. Java Time is more than just a coffee shop. We are a haven where you can unwind and escape the hectic world beyond our doors.
When you enter one of our stores, the fragrant aromas of some of the world's finest coffees and teas will soothe and delight you. Come alone or with friends. It's the perfect reward for being you!
A.M.
P.M.
the tiny bean that yields so much magic
HOT
escape
ENJOY
“Time to unwind and catch your breath —time to nurture the one and only you.”
The Java Time experience is truly unique. We offer more than just incomparable coffee concoctions — we offer a refuge where you can rejuvenate your spirit.
UNCOMPROMISED QUALITY
a genuine coffee culture experience
the extraordinary world of coffee
Roast
EXTR
A RI
CHEX
TRA
RICH
Roasting is what transforms the green beans into dark, fragrant coffee with its tantalizing aroma and flavor. Our custom roast will capture your senses and bring you a deeper experience—one that’s carefully prepared, one cup at a time.
THE ART OF
the extraordinary world of coffee
roastingJava Time is more than a great coffee drink. It’s a moment for you to unwind and escape the hectic world beyond our doors.
THE PERFECT
the extraordinary world of coffee
cup of javaDelightfully decadent. The perfect combination of espresso, choco-late, and steamed milk make this drink an irresistible treat. Delicious dark chocolate works its magic, turning each cup into a freshly brewed indulgence.
ANATOMY OF THE PERFECT
the extraordinary world of coffee
café mochaYears of focus and expertise have led to Java Time’s unique blends. Each coffee bean requires a perfect balance of temperature and time to reach its individual peak of aroma, acidity, body and flavor.
THE QUEST FOR BEAN
the extraordinary world of coffee
perfection
CHOCOLATE SYRUP
ESPRESSO
STEAMED MILK
1.010 Arkansas/Suite LSan Francisco/California94107
415 863 2541 p415 863 8954 fpublicdesign.com
project name Java Time
project number 12.036
date 12.02.13
drawing posters
scale 1” = 1’
review R5
Java Time
1.010 Arkansas/Suite LSan Francisco/California94107
415 863 2541 p415 863 8954 fpublicdesign.com
project name Java Time
project number 12.036
date 12.02.13
drawing Primary wall graphics
scale 1” = 1’
review R5
“All men have stars, but they are not the same things for different people. For some, who are travelers, the stars are guides. For others they are no more than little lights in the sky. For others, who are scholars, they are problems . . . But all these stars are silent. You-You alone will have stars as no one else has them . . . In one of the stars I shall be living. In one of them I shall be laughing. And so it will be as if all the stars will be laughing when you look at the sky at night . . . You, only you, will have stars that can laugh! And when your sorrow is comforted (time soothes all sorrows) you will be content that you have known me . . You will always be my friend. You will want to laugh with me. And you will sometimes open your window, so, for that pleasure . . . It will be as if, in place of the stars, I had given you a great number of little bells that knew how to laugh”
—Antoine de Saint-Exupéry, The Little Prince
UNWIND
ENJOY
A momentto think.
a genuine coffee culture experience
Hot ChocolateHot Chocolate. . . . . . . . . . . . . . . . . . . 4.00
Kids CocoaKids Cocoa . . . . . . . . . . . . . . . . . . . . . 4.00
Steamed MilkSteamed Milk. . . . . . . . . . . . . . . . . . . 4.00
Ginger MilkGinger Milk . . . . . . . . . . . . . . . . . . . . 4.00
French MochaFrench Mocha . . . . . . . . . . . . . . . . . . 4.00
French La�eFrench La�e. . . . . . . . . . . . . . . . . . . . 4.00
Mocha CrushMocha Crush . . . . . . . . . . . . . . . . . . . 4.00
La�e CrushLa�e Crush . . . . . . . . . . . . . . . . . . . . . 4.00
To�ee CrushTo�ee Crush . . . . . . . . . . . . . . . . . . . . 4.00
Java CrushJava Crush. . . . . . . . . . . . . . . . . . . . . . 4.00
White CrushWhite Crush . . . . . . . . . . . . . . . . . . . . 4.00
Mocha CrushMocha Crush . . . . . . . . . . . . . . . . . . . 4.00
La�e CrushLa�e Crush . . . . . . . . . . . . . . . . . . . . . 4.00
To�ee CrushTo�ee Crush . . . . . . . . . . . . . . . . . . . . 4.00
COFFEE ALTERNATIVES COLD BLENDED DRINKS
Co�eeCo�ee . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00
Light Co�eeLight Co�ee . . . . . . . . . . . . . . . . . . . . 4.00
Red EyeRed Eye . . . . . . . . . . . . . . . . . . . . . . . . 4.00
Cafe Au LaitCafe Au Lait . . . . . . . . . . . . . . . . . . . . 4.00
TeaTea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00
NirvanaNirvana . . . . . . . . . . . . . . . . . . . . . . . . 4.00
Co�eeCo�ee . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00
Light Co�eeLight Co�ee . . . . . . . . . . . . . . . . . . . . 4.00
Red EyeRed Eye . . . . . . . . . . . . . . . . . . . . . . . . 4.00
Cafe Au LaitCafe Au Lait . . . . . . . . . . . . . . . . . . . . 4.00
COFFEE +TEA فغموحل فغش
فغموحل فغش فغموحل فغش
CappuccinoCappuccino . . . . . . . . . . . . . . . . . . . . . 4.00Café MochaCafé Mocha . . . . . . . . . . . . . . . . . . . . . 4.00Café La�eCafé La�e . . . . . . . . . . . . . . . . . . . . . . 4.00EspressoEspresso. . . . . . . . . . . . . . . . . . . . . . . . 4.00MacchiatoMacchiato . . . . . . . . . . . . . . . . . . . . . . 4.00Caramel CappuccinoCaramel Cappuccino . . . . . . . . . . . . 4.00
White Caramel CapWhite Caramel Cap . . . . . . . . . . . . . 4.00Mint MochaMint Mocha . . . . . . . . . . . . . . . . . . . . 4.00White MochaWhite Mocha . . . . . . . . . . . . . . . . . . . 4.00Hot Chocolate MochaHot Chocolate Mocha . . . . . . . . . . . 4.00Loaded MochaLoaded Mocha . . . . . . . . . . . . . . . . . . 4.00CappuccinoCappuccino . . . . . . . . . . . . . . . . . . . . . 4.00
ESPRESSO DRINKS فغموحل فغش
Coffee chain located throughout
Riyadh, Saudi Arabia
• Branding
• Identity and collateral
• Environmental graphics
• Interior Architecture
Rebranding of SPUR [San Francisco
Planning and Urban Research
Association] and branding of the new
Urban Center.
• Branding
• Logo and identity
• Environmental Graphics
• ADA building signage
• Donor wall
SPUR Urban Center
Farm to Table restaurant and bar
at the Four Seasons in Marina
del Rey, CA
• Branding
• Naming
• Identity and collateral
• Environmental graphics
Cast & Plow
Branding and packaging for boutique
tequilla company. Still in development
with expected release in 2015.
• Branding
• Naming
• Identity and collateral
• Environmental graphics
El Rey
Contact Us
Steve Beal
Beal Creative
66 Mariposa Avenue
San Anselmo, CA 94960
415 924 4486