branding for start ups

15
Branding – Start Early The StartUp approach

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Page 1: Branding for Start ups

Branding  –  Start  Early    The  Start-­‐Up  approach

Page 2: Branding for Start ups

HOW  TO  BUILD  A  BRAND  WITHOUT    SPENDING  A  LOT  OF        “MONEY”?    

Page 3: Branding for Start ups

•  Components  of  Company  Value  •  Understanding  differen>a>on  between  core  marke>ng  &  Branding  

•  Branding  Tips  –  keep  the  focus  on  customer    •  Take  the  first  step  –  Internal  Branding    •  No  Money  Marke>ng  –  Op>mize  without  spending  •  Defining  and  Measuring  success    

Things to know…

Page 4: Branding for Start ups

Components of Company Value

4

TEAM  

TECHNOLOGY  

CUSTOMERS  

PROFITABILITY/GROWTH  

BRANDING  

SCALING  

Page 5: Branding for Start ups

•  Whatever  startup  brands  are  doing,  chances  are  you  are  doing  it  for  the  first  >me.  The  first  presenta>on  to  an  investor,  customer  or  important  employee  must  be  simple,  clear  and  compelling–there  are  no  second  chances.    

•  Developing  a  strong  brand  founda>on  is  cri>cal  to  the  early  success  of  startups  and  emerging  companies  finding  their  way.    

Keep in Mind

Page 6: Branding for Start ups

•  There  is  a  difference  between  marke>ng  and  brand  building.  

 •  Marke>ng  is  for  your  business,  Brand  is  for  your  consumers.    

 •  People  oWen  mix  the  two  just  because  both  of  them  lead  to  the  same  output,  i.e.  more  sales,  revenue  and  popularity    

Marketing Vs Branding

Page 7: Branding for Start ups

What  your  End  In  Mind?  –Customer  AcquisiIon?!  To  whom  you  market    Why  they  buy    What  makes  your  brand  highly  valued  and  difficult  to    subs>tute  How  your  brand  competes    

Keep the focus on customer

Page 8: Branding for Start ups

-­‐  Get  the  website  right!  It’s  your  business  card  to  your  customers.    

-­‐  Use  a  simple  sentences  to  communicate  your  iden>ty    

-­‐  Give  your  prospects  and  customers  a  pla]orm  to  communicate    

-­‐  The  Logo    formula  –  Merchandizing  is  good!  -­‐  Content  Marke>ng  –  Leverage  it!    

Few tips…

Page 9: Branding for Start ups

Charity  begins  at  home  -­‐  internal  brand  building  is  a  ‘Must-­‐Do’  

       

Nothing  equals  ‘having  your  team  or  employees  believe  in  the  true  poten:al  of  your  brand’  because  then  they  don’t  work  

for  you;  they  work  with  you.      

Take the first step..

Page 10: Branding for Start ups

Internal  Brand  Building  ALWAYS  •  brand  your  outgoing  communica>on    •  brand  your  deliverables,  presenta>ons,  code,  reports  etc.    

•  document  your  learning,  experience  and  experiments    

•  share  your  accomplishments  with  the  team    •  do  a  quality  check  before  delivering    

Tips

Page 11: Branding for Start ups

Internal  Brand  Building  NEVER  •  allow  any  spelling  errors  or  gramma>cal  errors  to  appear  on  your  website  (marke>ng/sales  collateral  for  other  businesses).  

 •  do  a  hasty  job  with  the  design,  layout  or  styles  -­‐  be  pa>ent  while  finalising  designs;  good  things  take  to  be  built.  (presenta>ons  and  plans  for  other  businesses).    

Tips

Page 12: Branding for Start ups

•  Post  Comments  on  Other  Blogs  that  Relate  to  Your  Industry  •   Submit  a  Weekly  Press  Release  to  www.PRLog.com  •  Post  Classified  Ads  on  the  Many  Online  Classified  Ad  Websites.    

Examples:  www.Craigslist.org  www.Kijiji.com  www.Loot.com  www.Backpage.com  www.Gumtree.com  www.Oodle.com    •  Start  a  Blog  that  Helps  and  Educates  People  rather  than  trying  to  Sell    

•  Create  a  Facebook  Profile,  LinkedIn  Profile,  and  Twider  Acount.    

•  Use  Affiliate  programs  and  leverage  Message  Boards  •  Create  a  Video  and  Distribute  it  Using  Youtube  

No money marketing techniques

Page 13: Branding for Start ups

Online  Tools  to  track  your  brand  •  Google  Alerts  -­‐  Set  an  alert  for  your  brand  name  to  receive  daily/weekly  alerts  on  email.  Google  will  send  you  links  to  blogs,  ar>cles  and  webpages  where  your  brand  is  being  talked  about.    

 •  Yahoo  Pipes  -­‐  It  is  a  service  which  enables  people  to  create  a  news  feed  for  themselves  using  other  feeds  from  the  web.  You  can  use  it’s  search  to  see  if  anyone  reads  stuff  about  you.    

 •  Google  Blog  Search  -­‐  Find  what  is  being  wriden  about  your  brand  in  the  blogosphere.    

Measure Results

Page 14: Branding for Start ups

•  seeking  new  rounds  of  venture  funding    •  introducing  new  products  for  the  next  level  of  growth    

•  crea:ng  new  marke:ng  and  communica:on  strategies    

•  planning  to  enter  new  markets  or  serve  a  new  customer  segment    

•  planning  to  shiP  brand  messaging  and  communica:on  strategies    

Other Reasons

Page 15: Branding for Start ups

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