Branding guidelines 2018

In a nutshellHistory, vision, missionValuesTone and voiceLogo and icon usageLogo and icon placementColor paletteTypographyPhotographyIconographyPartnerOnline

EVBox is the leading global manufacturer of electric vehicle charging stations and charging management software. With an installed base of over 50,000 charging points across more than 980 cities worldwide, EVBox drives sustainable mobility, by bringing leading electric vehicle charging solutions to the world.

In a nutshell

EVBox envisions a future where everyday transport is technologically advanced, emission-free, self-driven and sustained by a green charging infrastructure. EVBox’s mission is to drive sustainable mobility, by bringing leading electric vehicle solutions to the world.

EVBox is the leading global manufacturer of electric vehicle charging stations and charging management software.

Founded in 2010, EVBox made its breakthrough when the market for electric vehicles (EVs) was still in its infancy. Its founders Huub and Bram set their hearts and eyes on a clear concept: a fully modular charging station that facilitates easy installation, maintenance upgrades, and above all, uncompromising quality and durability.

Soon, EVBox became the sole supplier of public charging infrastructure in cities such as Amsterdam, Rotterdam and Monaco. Meanwhile, EVBox played an active role in promoting Smart Charging technologies and interoperability of charging infrastructure with industry partners and public organizations.

In 2017, EVBox was acquired by ENGIE FAB, a platform created by the energy conglomerate ENGIE to promote and facilitate open innovation. With an installed base of over 50,000 charging points across more than 980 cities worldwide today, EVBox offers charging solutions to electric drivers, businesses, commercial facilities and cities.

History, vision, mission

Integrity & sustainabilityWe strive to be honest, transparent and reliable in our operations. We carefully select our materials and extensively test our products to ensure quality, and long lasting satisfaction for all of our stakeholders.

Innovation & curiosityWe strive to produce best-in-class, future-proof solutions by encouraging our team to stay innovative and find new ways to improve ourselves, our products, and our services.

InspirationWe are clean tech leaders with seasoned expertise in the EVSE (Electric Vehicle Supply Equipment) industry and an extensive know-how within the emobility sector. This is why we cultivate and promote insights and ideas from the industry to inspire consumers, businesses and cities to take the greener route.

Team prideWe value each other’s cultures, beliefs, opinions and efforts by creating and maintaining a cooperative work environment. We believe that the achievements of any successful organization, are a result of a combined effort of every individual.

Values

Tone and voice

Before you write for EVBox, it’s important to think about our readers.Our voice is defined based on our values(as specified on the previous page).

Though our voice doesn’t change much, our tone adapts to the types of readers,and the channel in which they’re spoken to.

Here are a few examples that show what the overall voice is for the EVBox brand, and howthis is reflected in our online communications:

WebsitesBlogFacebookLinkedInTwitter & InstagramNewslettersPress releases

For detailed instructions for all of our on- and offline communications, please consult our Tone and Voice guide.

Value: Integrity & sustainabilityTone: Honest & caring

I’m stuck here with a charging station that’s not working. I tried calling you, but no answer.This is unacceptable!

Hey <Name>, we’re very sorry for the inconvenience. We do the very best we can

to assist you outside business hours. Is the station back on track by now?

If not, please share the station address and we’ll verify it for you right away!

Customer

EVBox

We’re always polite and patient, and try our utmost best to help our customers that have encountered an issue.We’re honest about our imperfections and mistakes, and we only make promises that we can live up to.

Value: InspirationTone: Inspiring yet factual

Value: Innovation & curiosityTone: Interested & invested

Value: Team prideTone: Proud yet humble

What’s the average charge time?Here’s a great article from EVBox, well-worth the time.

Hey <Name>! Plug-in hybrids require about 1-4 hours to be fully charged, fully-electrics require

4-8 hours (or less) to be fully charged. The charging time can vary quite a bit depending on

the car’s battery capacity, the charging station’s capacity etc. Find more details here: <link>.

Thank you for sharing, <Name>! Happy to hear you enjoyed the read.

Craving more? You might like these articles too: <link>, <link>.

CustomerCustomer

EVBox

EVBox

Tone and voice

We base our communications on our expertise andfactual information (statistics and sources) rather than on opinion. Our goal is always to inform and inspire.

We love to say “Hey”, #EVproud, and #GoElectric.We don’t shy away from using an emoji and being a bit cheeky at the right time and place.

We like to connect with everyone in a personal and informal manner and we’re keen on sharing our knowledge with them.

Logo and icon usage

EVBox logo on white

EVBox logo with tagline

Drive electric, charge everywhere.

Drive electric, charge everywhere.

EVBox logo on bright color EVBox logo on dark color

Do Don’t

Logo and icon usage

EVBox icon on white

EVBox icon for small product molds and engraving only

EVBox icon on bright color EVBox icon on dark color

Don’t Don’t

Hey by EVBox logo on white

Hey by EVBox icon on white

Hey by EVBox logo on bright color

Hey by EVBox icon on bright color

Hey by EVBox logo on dark color

Hey by EVBox icon on dark color

Logo and icon usage

Logo and icon usage

Everon logo on white

Everon icon (small/favicon) on white

Everon icon (large) on white

Everon icon on bright color Everon icon on dark color

Logo and icon placement

Do Don’t

• Place text anywhere outside of the bounding box.• Reduce the original size of the logo if necessary.• Use the logo when you mention EVBox as a partner

on print, digital, web and mobile.• Contact marketing@EVBox.com if you need

a high-resolution EVBox logo.

Your text may start here. Your text may start here. Your text may start here.

Your text may end here. Your text may end here. Your text may end here.

• Place any slogans near the logo.• Apply any effects onto the logo.• Stretch, rotate or reflect the logo.• Increase the original size of the logo.• Change the opacity / transparency of the logo.• Download low-resolution EVBox logos from the web.

Color palette

#4cc7eeRGB 80,195,225CMYK 59,0,2,0

#49ae45RGB 75,175,70CMYK 70,0,100,0

#081417RGB 8,20,25CMYK 60,35,30,90

#8999a1RGB 140,155,160CMYK 45,30,25,0

#ffffffRGB 255,255,255CMYK 0,0,0,0

Please use the colors below for all EVBox print, digital and online marketing collateral. Full white and full black can be used for both text and graphics. Please note that the colors below are intended for marketing purposes only. Our charging station colors are featured on the next page.

#f1b226RGB 240,180,40CMYK 0,30,100,0

Color palette

RAL 7021Pantone 419

RAL 7016Pantone 432C

RAL 6007Pantone 5605

RAL 6024Pantone 7731C

RAL 7042Pantone 430

This is the collection of default colorsfrom EVBox HomeLine, BusinessLine, PublicLine and / or Elvi charging stations.HomeLine and BusinessLine charging stations are optionally available in any RAL color.Please note that this collection of colors are intended for reference only and are NOT to be used in EVBox marketing collateral.

NCS S4502-RRAL 7036Pantone 2332 C

NCS S1002-R RAL 9003 Pantone 705

RAL 9016Pantone 1C

RAL 5017Pantone 2945

Avenir Book or Avenir LT Stdfor all EVBox print and digital body texts in pt 10, 11 or 12.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Avenir Black or Avenir LT Std Heavyfor print and digital (sub)headings and emphases in pt 14, 18, 24, 36, 48.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Futura mediumfor advertorial / joint-marketing texts only.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Futura Condesed ExtraBoldfor numbers only.

1234567890%#*

Typography

Web & mobile

Print & digital

Nunito Sans Light for web & mobile body texts.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Nunito Sans Regularfor web & mobile button texts.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Nunito Sans Black for web & mobile (sub)headings and emphases.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?!@#$%ˆ&*

Typography

Do

Write our brand names like this:

• EVBox• Everon

Write our product names like this:

• HomeLine• BusinessLine• PublicLine• Elvi• Hey by EVBox

Or write our product names like this:

• HomeLine• BusinessLine• PublicLine• Elvi

Write a heading like thisWith a body text like this.

or write a heading like thisWith a body text like this.

Do not write our brand and product names like this:

• EV-Box• EV-box• EVbox• HeybyEVBox• HeybyEVBox• HeybyEVBox• HeybyEVbox• EVeron• EVERon• EverOn• everOn

DO NOT WRITE A TITLE / HEADING LIKE THISWith a body text like this.

Do not write a heading like thisWith a body text like this.

DO NOT WRITE A TITLE / HEADING LIKE THISWith a body text like this.

Don’t

Photography

EVBox photo impressions feature EVBox products in real-life settings. These photos are best used in any sales and marketing collateral. EVBox photo impressions should convey convenience and comfort. For Home and Business settings, this is always translated via recognizable, modern and casual settings, business-casual attire, and relaxed movements.

For Public settings, this is always translated via recognizable city-centric settings, light-colored attire, and dynamic movements.

EVBox photo impressions have a neutral saturation. They canbe bright and full of contrasts. Duotone and tritone filters on may be applied on social media, and in one-time print publications and advertorials.

Access the full collection of “photo impressions” here.

EVBox product photos feature EVBox products in a studio setting. These photos are best used on the web, in webshops, and in technical collateral. EVBox product photos convey quality and durability. This means that details of each of the product’s features are visible, and that each product is photographed in various applications, from various point-of-views.

EVBox product photos have a neutral saturation. They can be bright and full of contrasts. Filters or effects are not allowed.

Access the full collection of “product photos” here.

Both types of photos are available for download and promotional use for EVBox partners, resellers and installers.

Iconography

Icons for product featuresIn line with the modular design of our charging stations, the icons that illustrate their features are made up of modular elements too. In addition to product packaging, you may also use these icons online, in print, and to support your presentations and/or handouts.

RAL 9005#081417RGB 74,174,69CMYK 60,35,30,90Pantone BlackOpacity 100% or 50%

RAL 9005#081417RGB 74,174,69CMYK 60,35,30,90Pantone BlackOpacity 100% or 50%

Icons for product packagingThese icons illustrate the form of our products, though details should be left out. In addition to product packaging, you may also use these icons online, in print, and to support your presentations and/or handouts.

Icons for infographicsAs opposed to the icons above, these icons may include a bit more details, featuring one or two colors (usually EVBox blue and green). These icons are intended for online and print use only.

Icons for websites and softwareWe’re using Google Material Designicons for the interface of our websites and apps. Please visit material.io/icons to download the icon set.

Partner

If you’re an EVBox partner or installer, please place “Powered by EVBox” on any online and offline marketing collateral that’s based on EVBox content.

Both online and in print, “Powered by EVBox” should be displayed in the header or footer.

On both packaging and labels, “Powered by EVBox” may be displayed at your preferred location, as long as it remains visible.

In any of the cases above, please always place “Powered by EVBox” as illustrated on this page.

Please note that White Label Agreement partnersare exempted from the above requirements.For more details, contact us at marketing@EVBox.com.

YOUR LOGO

YOUR LOGO

Powered by

Powered by

Online

Our online channels are the first points of contact between us and the customer. For this reason, it’s important to always use consistent communications and visuals for all online channels.

Please always include a link to EVBox.com if you mention EVBox on your website. We’d also loveto connect with you and your organization at:

General channelsevbox.com (available in 7 languages)blog.EVBox.comtwitter.com/evboxfacebook.com/evboxbvlinkedin.com/company/EVBoxinstagram.com/evboxglobal

Specialty channelsyoutube.com/c/evboxglobalmedium.com/@evboxgithub.com/evbox

© 2018 EVBoxEVBox.com