branding guidelines - ndsu - north dakota … guidelines // 4 ndsu seal the ndsu seal is not...

BRANDING GUIDELINES

BRANDING GUIDELINES // 2

OFFICIAL COLORS NDSU’s official colors are yellow and green. Color codes for printed and digital needs are listed below.

PANTONE CMYK RGB HEXIDECIMAL343 90 0 #006633 (web safe) 34 102 #0a5640 (Pantone 343 match) 100 51 27

PANTONE CMYK RGB HEXIDECIMAL123 0 255 #ffcc00 (web safe) 23 204 #ffc72a (Pantone 123 match) 91 0 0


NDSU LOGOS The four versions of NDSU’s official logo may be downloaded online in several file formats:www.ndsu.edu/vpur/resources/logousage.

NDSU employees may use the logos for marketing and promotional purposes. Anyone outside NDSU wishing to use the logo should request permission by sending an email to [email protected].

NDSU only

Full name, stacked, color

Full name, stacked, black

Full name, one line, black


NDSU SEALThe NDSU seal is not interchangeable with the NDSU logo. Anyone wishing to use the seal must request permission from University Relations. For more information, contact Laura McDaniel at [email protected].

ATHLETIC MASCOTBison mascot logos are trademarked and are the property of NDSU Athletics. They are to be used only for materials related to athletics, or with permission from NDSU Athletics.

Questions about athletic logos should be directed to Troy Goergen at [email protected].

OLD LOGOSOld logos from previous marketing efforts (academic or athletic) should no longer be used.

NUDSX X X X


STUDENT ORGANIZATION LOGOSStudent organizations are not required to use the official NDSU logo; however, any student organization wishing to use the NDSU logo must use the logo correctly and follow the same guidelines as academic departments. Student organizations that wish to use a bison must request permission from NDSU Athletics.

• Never attempt to recreate, alter or add elements to the logos. • To request student organization logos, send an email to [email protected].• Questions about athletic logos should be directed to Troy Goergen at [email protected].

Two-line, stacked

One line

DEPARTMENT LOGOS The approved department logo options follow the official NDSU logo designs. Other than NDSU Athletics, no university departments or academic units should use a bison logo.

• Never attempt to recreate, alter or add elements to the logos. • When using a department logo on a brochure, poster or other marketing material, it is strongly encouraged to spell out “North Dakota State University” somewhere else on the page.• To request department logos, send an email to [email protected].

Two-line, stacked

One line


Rhetorical Approaches to Neuroscience

North Dakota State University does not discriminate on the basis of age, color, disability, gender expression/identity, genetic information, marital status, national origin, public assistance status, race, religion, sex, sexual orientation or status as a U.S. veteran. Direct inquiries to the Vice President for Equity, Diversity, and Global Outreach, 102 Putnam Hall, (701) 231-7708.

Sponsored by Office of the Provost; College of Arts, Humanities and Social Sciences; College of Science and Mathematics; Department of Psychology; and Department of English

3:30 p.m. | Friday, Sept. 5 | Minard 230

JORDYNN JACKassociate professor of English and

Comparative Literature, The University of

North Carolina at Chapel Hill, and author of

“Science on the Homefront: The Rhetoric

of Women Scientists in World War II” and

the forthcoming “Autism and Gender: From

Refrigerator Mothers to Computer Geeks”


MULTIPLE LOGOS In cases when two or more campus departments are sponsoring an event, do not stack multiple logos in a design. Instead, use one of the main NDSU logos and name the participating departments in a typed list.

Rhetorical Approaches to Neuroscience


3:30 p.m. | Friday, Sept. 5 | Minard 230

JORDYNN JACKassociate professor of English and

Comparative Literature, The University of

North Carolina at Chapel Hill, and author of

“Science on the Homefront: The Rhetoric

of Women Scientists in World War II” and

the forthcoming “Autism and Gender: From

Refrigerator Mothers to Computer Geeks”

XSponsored by Office of the Provost; College of Arts, Humanities and Social Sciences; College of Science and Mathematics; Department of Psychology; and Department of English


LOGO SIZING• All versions of the logo may be shrunk or enlarged proportionally, but may not be stretched vertically or horizontally.

correct incorrect incorrect

correct incorrect

CLEAR SPACE• A clear space equal to the height of the “NDSU” lettering is required on all sides of departmental logos. No text, patterns or other graphics should appear within this space. (Logos may be placed over a photo as long as the photo does not impair legibility.)

X XX


USAGE GUIDELINESThe NDSU logo is a graphic, not a font, and users never should attempt to re-create the logo by typing “NDSU” in a font such as Times or Palatino.

• All versions of the NDSU logo are graphics and must be used as graphics. • Do not attempt to recreate any version of the logo.

NDSUcorrect incorrect

NDSUincorrect

• No additional elements should be added to or combined with any NDSU logos.

X X

X X

X• No outlines • No outlines • No gradients

X

X

• No patterns behind• No patterns inside

X

X

X• No tilting the logo

X


COLOR ON LOGOSChanging the color of a logo is permitted; preferred colors are yellow, green, black or white (reversed). • Avoid colors that are unrelated to NDSU (red, purple, orange, blue, etc.).• Logos may be used on photos as long as the image does not impair legibility.


DEPARTMENT NAME DEPARTMENT NAMENDSU Dept XXXX | PO Box 6050 | Fargo ND 58108-6050 | 701.231.XXXX | Fax 701.231.XXXX | www.ndsu.edu

NDSU is an EO/AA university.

DEPARTMENT NAME HERENDSU Dept XXXX PO Box 6050Fargo ND 58108-6050

Employee NameEMPLOYEE TITLEDEPARTMENT NAME

office: Building/room number mail: NDSU Dept XXXX | PO Box 6050 | Fargo, ND 58108-6050p: 701.231.XXXX f: 701.231.XXXXe: [email protected]

www.ndsu.edu

OFFICIAL STATIONERY NDSU letterhead, envelopes and business cards are available from Print and Copy Services. For pricing and ordering information, visit www.ndsu.edu/printandcopy/job_submission.


EMAIL SIGNATURESTo maintain consistent branding standards across all forms of communication at NDSU, it is recommended that faculty and staff use one of the following email signature options.

Full Name Title / DepartmentNORTH DAKOTA STATE UNIVERSITY

Building and room numberDept XXXX, PO Box 6050 Fargo ND 58108-6050phone: 701.231.XXXX mobile phone: 123.456.7890 fax: [email protected]

FULL NAME Title / Department

Dept XXXX, PO Box 6050 / Fargo ND 58108-6050p: 701.231.XXXX / f: 701.231.XXXXwww.ndsu.edu

Full Name Title / Department NORTH DAKOTA STATE UNIVERSITYp: 701.231.XXXX / f: 701.231.XXXX / www.ndsu.edu

option 1

option 2

option 3

fonts:Arial Regular 10 pt.

Arial Bold 10 pt., all caps

Arial Regular 10 pt.

(optional information)

(optional information)

logo graphic (available online)

Arial Bold 10 pt., all capsArial Regular 10 pt.

two spaces before and after forward slash marks

space

space

space

space

space

NORTH DAKOTA STATE UNIVERSITY

Arial Regular 10 pt.

Arial Bold 10 pt., all caps

Using the NDSU logo is encouraged in all email signatures, unless your system does not offer a way to place the graphic as part of the signature. In those cases, use one of the options that spells out North Dakota State University within the contact information. No other logos or graphics should be used in the email signature.

*Download the logo graphic at the bottom of the signature at www.ndsu.edu/vpur/resources/emailsignatures.


DEPARTMENT EMAIL HEADERSAn approved email header design is available for departments that send mass emails.

• To request an email header, send an email to [email protected].

OTHER RESOURCESSeveral resources are available online to assist with maintaining consistent branding across many channels. Visit www.ndsu.edu/vpur/resources for items that include the following:

• Web guidelines• PowerPoint templates• Information about the university’s key messages• Photos to download• Facebook graphics• NDSU-branded wallpaper for computers and phones• Information about employee name badges


VENDOR GUIDELINESOrdering promotional materials (pens, shirts, mugs, etc.) for a department should be done through a licensed vendor.

• A current list of approved, licensed vendors is available online: www.gobison.com/sports/2013/5/29/licensing.aspx

• Further questions about licensing should be directed to Troy Goergen at [email protected].

North Dakota State University does not discriminate on the basis of age, color, disability, gender expression/identity, genetic information, marital status, national origin, public assistance status, race, religion, sex, sexual orientation, or status as a U.S. veteran. Direct inquiries to: Equal Opportunity Specialist, Old Main 201, 701-231-7708 or Title IX/ADA Coordinator, Old Main 102, 701-231-6409.

branding guidelines - ndsu - north dakota … guidelines // 4 ndsu seal the ndsu seal is not...

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