Back to the Future Branding in the Digital Age

maryelisechavez Creative Director at Oysterlabs

New Models of Invention Out with the Old, In with the New

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“The internet has squeezed the end user to the product.” -Gary Vaynerchuk

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A Day in the Digital Economy Wake Airbnb Switch WeMo Eat Seamless Play Babolat Drive Uber

Assist Zirtual Want On-Demand

Buy Shopkick Clean FlyCleaners

Pamper Zeel Watch Roku Toast Lot18

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maryelisechavez

What ’s Mine is Yours In the Sharing Economy

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WinWin B2B matching Skillshare Everyone is a teacher

Lyft Share your ride Airbnb Share your home Zirtual Remote Assistants Poshmark Closet-swap CharityBuzz Help out Kickstarter Help fund

Airbnb’s HQ in SF, CA

Brand It ’s in the details

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Be consistent with all assets, online and off. No ui is good ui. Focus on well-designed utility. maryelisechavez

Know Yourself.

Nike’s Find Your Greatness Campaign

Customer Experience Is this an experience worth having?

maryelisechavez Suit Supply

Would you be a customer? Audit your own customer experience. What bumps can be ironed out?

maryelisechavez Suit Supply

Technology Enable and Propel

maryelisechavez Apple - Lincoln Center, NY

Hal wasn’t real. And that ’s good for all of us. Mobile. Web. Print. In-store. POS. Workforce.

Avoid bad habits with legacy systems. Streamline tasks and communication.

Be agile. Iterate often.

maryelisechavez 2001: A Space Odyssey

Advertainment Speak with, not at, your customers

maryelisechavez J.Crew Ludlow Suit Campaign

Old form is Projecting

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Cold Calls Sales Demos Qualify Leads

New form is Participatory

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Social Educate Engage

Meatball Shop

Storytelling Be an open book.

maryelisechavez Tiffany’s Love Stories Campaign

A great story has the power to motivate consumers to action. Use the Visual Web to deliver this story.

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Tap into your brand heritage. How does your past inspire your future?

Are you a disruptor? Speak to solutions and needs you’re filling.

Chipotle’s Back to the Start Campaign

Take Part New Communities

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maryelisechavez

WinWin  Skillshare  

Quirky  

TechShop  

Shapeways  

Etsy  

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Experiment Don’t be afraid to try new things.

Forever21 Interactive Billboard – Times Square, NY

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Kate Spade BaubleBar

Warby Parker Mast Brothers

J Crew Liquor Store

Pop Up  

Warby Parker Store, NY, NY

Toolbox Always. Be. Testing.

maryelisechavez

maryelisechavez

Have an arsenal of intelligent tools:

Google Analytics, Kissmetrics, MailChimp, Hootsuite

In order to win with digital, Be committed.Stay true to your brand.

Develop and implement a strategy Define measurements of success

Get started now.

Audit Yourself Start with a fresh pair of eyes. Identify areas of improvement.

Create an action plan. Run.

maryelisechavez

Thanks! maryelisechavez@gmail.com

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