Branding:Not Just for

Cows Anymore

Greg SchwartzLouisville Free Public Library

You have a life online.

I have an online life too.

I have an online life too.

I have an online life too.

I have an online life too.

I have an online identity.

Identity

• What I say about me

• What others say about me

• Reputation is more dependant on the latter

What your identity looks like to your next employer

ME

NOT ME

ME

ME

You do not own your online identity.

But you do have influence.

A definitionPersonal branding describes the process by which

individuals and entrepreneurs differentiate themselves and stand out from a crowd by

identifying and articulating their unique value proposition, whether professional or personal, and

then leveraging it across platforms with a consistent message and image to achieve a specific

goal. In this way, individuals can enhance their recognition as experts in their field, establish

reputation and credibility, advance their careers, and build self-confidence.

http://personalbrandingwiki.pbwiki.com/FrontPage

My definition

Personal branding is the action(s) you take to define who you are to

others.

Greg’s Six Tips for Managing Your Online

Brand

1. Have a homebase

1. Have a homebase

1. Have a homebase

1. Have a homebase

2. Own your username

3. Aggregate your lifestream

4. Join the conversation

4. Join the conversation

5. Follow what others are saying about you

6. Be authentic

Thank you!

Find me online:

greg.schwartz@gmail.com

Twitter/Friendfeed: gregschwartz

Blog: http://openstacks.net/os

Podcast: http://uncontrolledvocabulary.com

Photo credits

o Title slide: http://www.flickr.com/photos/earlstirling/2200630866

o Slide 7: http://www.flickr.com/photos/trucolorsfly/2397151596/

o Slide 11: http://www.seductionlabs.org/images/Hypnosis-fate.jpg

o Slide 20: http://www.flickr.com/photos/assbach/551725158