BRANDING PROPOSALThis branding proposal, prepared by [COMPANY.Company], has been created exclusively foruse by [CLIENT.Company].

1. EXECUTIVE SUMMARYThe American Marketing Association defines a brand as a name, term, sign, symbol or design,or a combination of them intended to identify the goods and services of one seller or group ofsellers. We also believe that a companys brand is an identifiable combination of theseelements which, when combined, provide an accurate and recognizable overview of thecompanys history, purpose, reputation, strengths, and values. A brand should be so strong thatthe immediate association with it should be all the positive elements a company has to offer.

We recognize the value of [CLIENT.Company] and the numerous positive attributes it has tooffer the industry. In the following document, you will find our proposed plan for creating a highlyunique brand for your company. We are excited about this project and believe our work willsurpass your expectations.

2. SITUATION ANALYSIS

3. APPROACH

4. BRANDING STRATEGYa) ASSESSMENT

b) STRATEGIC PLANNING

c) CREATIVITY

d) IMPLEMENTATION

e) MEASUREMENT

5. BILLING AND FEESTotal project cost is a flat fee of [PROJECT COST]. This can also be payable in a series ofmonthly installments.

Client will be invoiced on the 1st of every month. Payment to be received within 30 days. After30 days, a late fee will be assessed for any unpaid balances.

6. SCHEDULETask 1 ([TASK1 DATE AND TIME])

[TASK1] [TASK1 DESCRIPTION]

Task 2 ([TASK2 DATE AND TIME])[TASK2] [TASK2 DESCRIPTION]

Task 3 ([TASK3 DATE AND TIME])[TASK3] [TASK3 DESCRIPTION]

7. TERMSPrior to a contractual agreement, elements of this branding proposal may be amended uponcollaboration with the [CLIENT.Company] at the discretion of [COMPANY.Company].

8. ACCEPTANCEYour signature below indicates acceptance of this branding proposal, and entrance into acontractual agreement with [COMPANY.Company] beginning on the date of signature.

[COMPANY.Company]

Representative: [COMPANY.FirstName] [COMPANY.LastName]

Signature: __________________________

Date: ______________

[CLIENT.Company]

Representative: [CLIENT.FirstName] [CLIENT.LastName]

[CLIENT ADDRESS] [CLIENT PHONE]

Signature: __________________________

Date: ______________