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Square Peg Design Branding the BUILT ENVIRONMENT

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Page 1: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

Branding the

BUILT ENVIRONMENT

Page 2: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

WHO WE ARE

Founded by Scott Cuyler and Mike Moore

over a decade ago, Square Peg Design has

created first and lasting impressions for

hundreds of projects around the world.

Square Peg is a multi-disciplinary group

of designers, architects, brand managers,

strategists and construction managers with

a common focus on developing visual

communications for the built environment.

1

A. Research

B. Analysis & Programming

C. Conceptual Design

JK

L

32 541

AB

C GH

I

DE

F

CLIENT MEETING

SPD meets with client and consultants to listen and establish vision, goals, and budgets

2

D. Refinement

E. Program Development

F. Design Development

CLIENT MEETING

SPD presents ideas and concepts to client for comment and direction

3

G. Design Documentation

H. Program Documentation

I. Bid Documents

CLIENT MEETING

SPD presents designdevelopment for finalcomments and approval

4

J. Submittal Reviews

K. Construction Administration

L. Installation Review

CLIENT MEETING

SPD presents designdocumentation packagefor release to bid

5 PROJECT COMPLETION

Happy client

Page 3: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

We design and develop that visual layer

between the built environment and your

audience. The layer of visual communications

that brands, informs, directs, identifies and

enhances one’s experience within any number

of environments. It could be a city, a campus,

a stadium, office or retail development.

Whatever the project, the public’s perceptions

are based on the experiences they encounter

along the way. Is it welcoming. Where do

I go? Where do I park? How do I get in

or out? It’s that first positive impression

that determines success.

IDENTITY

WAYFINDING

SIGNING

BRANDED ENVIRONMENTS

PRINT COLLATERAL

AMENITIES

PUBLIC ART

SPECIAL FEATURES

THEMING

MULTI MEDIA VENUES

SIGNING CRITERIA

BRAND GUIDELINES

WHAT WE DO

Page 4: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

WHERE WE DO IT

Locally, Nationally, Globally.

Since our inception in 1996 we have been

inspired by projects at home and around

the world. With offices in California,

Singapore and the UAE, Square Peg Design

has the passion, experience and abilities to

service our clients wherever their projects

take root. From the Americas to Europe,

throughout Asia and the Middle East,

SPD has the experience and knowledge

for success.

Page 5: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

HOW WE DO IT

WE LISTEN

It all starts with listening to our client, understanding their vision and goals.

WE RESEARCH

The environment and regional conditions, the audience, the competition.

WE EXECUTE

Successful design starts after we have collected and analized all information

that will effect the design direction. A step by step design process assures our

clients goals are achieved and our design solutions excede all expectations.

1

A. Research

B. Analysis & Programming

C. Conceptual Design

JK

L

32 541

AB

C GH

I

DE

F

CLIENT MEETING

SPD meets with client and consultants to listen and establish vision, goals, and budgets

2

D. Refinement

E. Program Development

F. Design Development

CLIENT MEETING

SPD presents ideas and concepts to client for comment and direction

3

G. Design Documentation

H. Program Documentation

I. Bid Documents

CLIENT MEETING

SPD presents designdevelopment for finalcomments and approval

4

J. Submittal Reviews

K. Construction Administration

L. Installation Review

CLIENT MEETING

SPD presents designdocumentation packagefor release to bid

5 PROJECT COMPLETION

Happy client

Page 6: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

FEATURED PROJECTS

“They will always be one of our first choices for our environmental signage and graphic solutions.”

Angelene Chan | Director | DP Architects

Page 7: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

SPD developed the wayfinding strategy

and signing program for this new health

and wellness campus in San Rafael,

California. SPD worked closely with the

architect and the client in designing an

amazingly seamless and integrated

graphics program.

SCOPE OF WORK:

-Identity

-Interior & Exterior Signage

-Wayfinding

-Patterning

Marin County Health and Wellness Campus

LOCATION: San Rafael, California CLIENT: Marin County ARCHITECT: RMW Architecture & Interiors

Page 8: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Palo Alto, California CLIENT: Palo Alto Medical Foundation ARCHITECT: RMW Architecture + InteriorsPalo Alto Medical Foundation

Design a comprehensive wayfinding

and signing program for this new

medical office and outpatient facility.

The designs were influenced by the

mediterranean architecture and the

landscape and garden environments of

Palo Alto.

-Three Building Campus

-350,000 SF

-Underground Parking

SCOPE OF WORK:

-Wayfinding

-Signing

Page 9: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

SPD has been commissioned by Torrance

Memorial Medical Center to design the

signage and wayfinding program for their

new Main Tower building. The 370,000

sf state-of-the-art facility is the latest

development on community hospital

campus comprising eight buildings.

Based upon the wayfinding design for the

Main Tower, SPD is also developing an

overall campus wayfinding and signage

program that will ensure consistent

branding and nomenclature throughout.

SCOPE OF WORK:

-Identity and Branding

-Interior and Exterior Signage

-Wayfinding

-Donor Recognition

-Exhibits and Displays

Torrance Memorial Medical Center LOCATION: Torrance, California CLIENT: Torrance Memorial Medical Center ARCHITECT: HMC Architects

Page 10: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Oakland, California CLIENT: Alameda County ARCHITECT: SmithGroup Highland Hospital

SPD has been retained by the project architect,

SmithGroup, to provide a comprehensive

wayfinding and signing program for the

Highland Hospital nine-story Acute Care

Tower, five-story Medical Office Building, and

site and campus wayfinding

SCOPE OF WORK:

-Interior & Exterior Signage

-Wayfinding

Page 11: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: San Francisco, California CLIENT: Jewish Family and Children’s Services ARCHITECT: BAR Rhoda Goldman Plaza

Square Peg was selected to design an

overall signing program befitting a

high-end residential environment.

The result was a subtle, elegant design

in harmony with the Mediterranean style

architecture.

Additionally, SPD was asked to develop

and design a donor recognition program

that subtly recognizes individual donors

throughout the space as well as a large

donor recognition wall that becomes an

art piece.

Project specifics:

-Assisted Living

-130 Apartments

-60,000 sf of office for JFCS

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Donor Recognition

Page 12: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

North Peninsula JCC LOCATION: Foster City, California CLIENT: North Peninsula JCC ARCHITECT: Fisher Friedman

-K-8 School

-Community Center

-Early Childhood Education Center

-Fitness Center

SCOPE OF WORK:

-Wayfinding

-Signing Design

-Donor Recognition

Page 13: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

Genentech LOCATION: Vacaville, California ARCHITECT: RMW Architects & Interiors

SPD created identity and signing for

Genentech’s corporate dining area that

convey an upscale, contemporary image

and fully integrate with the interior

design.

SCOPE OF WORK:

-Identity

-Signing Design

Page 14: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

SPD was selected by UC Berkeley to

develop an interior signing program for

the new Central Dining Facility located

next to the offices for the Department of

Housing and Dining.

SCOPE OF WORK:

-Wayfinding

-Signing

-Changeable Menu Boards

LOCATION: Berkeley, California CLIENT: University of California ARCHITECT: Cannon Design

UC Berkeley - Main Dining

Page 15: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

Project Title

SPD was selected by U.C. Berkeley to

develop an interior signing program for

the new office of the Department of

Housing and Dining.

SCOPE OF WORK:

-Wayfinding

-Signing

LOCATION: Berkeley, California CLIENT: University of California INTERIOR DESIGNER: Cannon DesignU.C. BerkeleyResidence & Dining Offices

Page 16: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

W Hotel and Residence

Square Peg designed the identity and

wayfinding system for the W Hotel and

Residence in Ft. Lauderdale, Florida.

The inspiration drew from the local

natural beauty of the surrounding area.

A sculptural representation of the iconic

“W” was created to reinforce the brand

at the property’s prominent beach-front

entrance along Florida’s scenic

A1A Highway.

SCOPE OF WORK:

-Interior & Exterior Signage

-Wayfinding

-Identity Monument

LOCATION: Fort Lauderdale, Florida CLIENT: W Hotels Worldwide ARCHITECT: Adache Group Architects Inc.

Page 17: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

LOCATION: San Francisco, California CLIENT: Tishman Speyer ARCHITECT: Arquitectonica The Infinity

The Infinity, located in the heart of

San Francisco, is a luxury high rise

residential complex. Tower 1 and

Tower II, with 37 and 42 floors

respectively, offer residents unparalleled

views of both the San Francisco Bay and

the city.

Square Peg Design collaborated with

Arquitectonica to develop and integrate

the identity, wayfinding and signing

program for both residential towers.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Retail Signing Criteria

SCOPE OF SERVICE:

Square Peg Design

Page 18: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

The elegant five star Address Hotel is at

the doorstep of the world’s tallest tower,

the Burj Khalifa. The hotel property is

adjacent to the Dubai Mall,

the largest entertainment and shopping

destination in the world.

Square Peg was retained to design the

signing and wayfinding for the hotel and

residences including ballroom and

meeting facilities.

SCOPE OF WORK:

-Wayfinding

-Signing Design

LOCATION: Dubai, UAE CLIENT: Emaar ARCHITECT: DP Architects Pte. Ltd.The Address Hotel & ResidencesThe Dubai Mall

SCOPE OF SERVICE:

Square Peg Design

Page 19: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Pleasanton, California CLIENT: Applied Biosystems ARCHITECT: MBT Architects

Applied Biosystems Campus

Applied Biosystems, technology leader

and driving force in the life science

industry, retained SPD to develop a

comprehensive wayfind and signing

program for their building campus that

subtly references the focus of their work.

The Applied Biosystems business is

focused on research and standardized

testing, including forensic human

identification, paternity testing, food

testing and DNA.

The color bar coding used to differentiate

DNA strands represents a basic element

of the work performed at Applied

Biosystems. The sign design utilized the

color banding as a graphic, or branding

element in the signs. This graphic,

combined with a stark white background

referencing the clean, sterile nature of

research and medical science, provided

a unique and cutting edge look for the

sign program.

SCOPE OF WORK:

-Wayfinding Strategy

-Site Signing

-Interior Signing

Page 20: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

U.C. Merced LOCATION: Merced, California CLIENT: University of California

U.C. Merced is the tenth campus in the

U.C. system. The campus opened for

classes in September of 2006. The first

phase of the campus includes:

-School of Engineering

-School of Natural Sciences

-School of Humanities

-Kolligian Library

-Student Housing

-Recreation Facility

SCOPE OF WORK:

-Wayfinding

-Signing

-Donor Recognition

-Campus Map

Page 21: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

CSU Monterey Bay LOCATION: Monterey, California CLIENT: California State University PLANNER: Moore Iacafano and Goltsman

SPD was retained to develop a

campus-wide wayfinding and signing

masterplan that reinforces the University’s

mission to be environmentally friendly

and technology oriented.

SCOPE OF WORK:

-Wayfinding and Signing Master Plan

-Wayfinding

-Exterior Signing

-Campus Map

-Interior Signing Standards

Page 22: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: Atlanta, Georgia CLIENT: Georgia Tech PLANNER: MIGGeorgia Tech

Square Peg Design was asked by the

Georgia Institute of Technology to

analyze and study the existing campus

and determine how to better facilitate

access and wayfinding by various

user groups. Through focus groups

and stakeholder interviews as well as

extensive site survey, Square Peg, in

collaboration with MIG, developed a

new wayfinding and signing masterplan.

SCOPE OF WORK:

-Wayfinding and Signing Masterplan

-Wayfinding

-Signing Design

-Special Feature

-Historical / Informational Displays

-Campus Map

Page 23: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design was tasked by

Saint Mary’s College to develop a

comprehensive campus wayfinding and

signing masterplan.

SPD analyzed the existing campus

circulation to determine how to best

facilitate access and wayfinding by

various user groups. Utilizing focus

groups, stakeholder interviews and an

extensive site survey, SPD established a

new wayfinding strategy, campus map,

and both site and interior signing

standards.

SCOPE OF WORK:

-Wayfinding and Signing Masterplan

-Wayfinding

-Signing Design

-Campus Map

LOCATION: Moraga, California CLIENT: Saint Mary’s College Saint Mary’s College

SCOPE OF SERVICE:

Square Peg Design

Page 24: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

LOCATION: Pebble Beach, California CLIENT: Stevenson School ARCHITECT: Hornberger + Worstell Stevenson School

Stevenson School is a private,

co-educational school with two campuses

situated on California’s Monterey

Peninsula. The Upper School campus,

located in Pebble Beach, provides

education for both day and boarding

students in grades 9-12. The Lower and

Middle School’s Carmel campus focuses

on K-8th grade day students.

SPD was retained to develop a

wayfinding, signing and a donor

recognition program that integrates into

the new architectural additions to the

school. Also, signing and design

standards were developed for the Carmel

campus to create consistency in the use of

the school’s identity between the two

campuses.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing Design

-Donor Recognition Signing

SCOPE OF SERVICE:

Square Peg Design

Page 25: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

As part of an overall corporate signing

masterplan, SPD developed a new interior

wayfinding and signing program for the

recent laboratory building on the Foster

City campus, the new NRB1 building.

SPD has also developed an exterior

signing program yet to be implemented.

SCOPE OF WORK:

-Signing

-Wayfinding

LOCATION: Foster City, California CLIENT: Gilead ARCHITECT: MBT Architects Gilead

Page 26: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Square Peg Design

SCOPE OF SERVICE:

LOCATION: San Mateo, California CLIENT: City of San Mateo ARCHITECT: RMW Architecture & Interiors

City of San Mateo Parking

The City of San Mateo commissioned

Square Peg to create an identity for their

downtown parking structures. It was the

City’s desire to identify the parking

structures as destinations in downtown

San Mateo. It was important to direct

people to parking and get them on foot

before giving them specific instructions

to their final destination.

SCOPE OF WORK:

-Identity

-Wayfinding

-Signing & Graphics

Page 27: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

CLIENTS, PROJECTS & COLLABORATORS

“I have worked with Square Peg for over ten years and am inspired by their creativity and extremely pleased with their ability to collaborate, coordinate and of course deliver.”

Ronald Van Pelt | Senior Vice President | WATG Architects

Page 28: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Ambi Group - India

Amway

Applied Biosystems

Ascendas Land - Singapore

California State University

City of San Mateo, CA

City of Folsom, CA

City of Dublin, CA

City of San Jose, CA

City of San Mateo, CA

City of Sunnyvale, CA

City of Emeryville, CA

City of North Las Vegas, NV

City of Pleasanton, CA

City of San Bruno, CA

City of West Sacramento, CA

Clorox

Disney

Divco West

Dohaland

Dominican University

El Camino Hospital

Emaar - Dubai

Emaar Design Studios - Irvine, CA

Eastern Connecticut State University

Equity Office

Four Pillars Group- Taiwan

Four Seasons Hotel Group

Gaylord Group

Genentech

Geolo Capital

Golden Gate University

Georgia Institute of Technology

Gilead

Harrah’s Entertainment

Hines

Hyatt Hotels

Joie de Vivre Hospitality

Jones Lang LaSalle

Juniper Networks

Kempinski Hotels

Kimco Realty Corporation

Lippo Group - Indonesia

Marin County

Marriott Hotels

MGM Resorts International

Millennium Group

Mulia Group

New York Stock Exchange

North Peninsula JCC

One Degree 15

Pakuwan Group - Indonesia

Pacific & Caribbean Hotel Group, LLC

Pacific Union Properties

Palo Alto Medical Foundation

Promised Land Co. LTD

Regency Centers

Ritz Carlton

RMZ Group - India

Rosewood Hotels & Resorts

Safeway

Scout Real Estate Capital

Select - India

Sentosa Development Corporation

Shangri-La Hotels

Sheraton Hotels

Singapore Management University

Singapore Performing Arts

Singapore Science Park

Singapore Turf Club

SONY

St. Joe Land Company

St. Mary’s College

Stanford University

Starwood Hotels

Sun Microsystems

Sybase

Symantec

Taubman Corporation

Tishman Speyer

Torrance Medical Center

University of California

University of Wyoming

Universal Studios

Veritas

W Hotel

Walt Disney Imagineering

Westfield Corporation

Yahoo!

Yarmouth Group / Lendlease

CLIENTS

Page 29: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

CIVIC

City of Dublin, Dublin, CA

City of Emeryville, Emeryville, CA

City of Folsom, Folsom, CA

City of Pleasanton, Pleasanton, CA

City of San Jose Streetscape, San Jose, CA

City of San Mateo Parking Garage, San Mateo, CA

City of San Mateo Parks and Recreation, San Mateo, CA

City of North Las Vegas, North Las Vegas, NV

City of Sunnyvale, Sunnyvale, CA

Hall of Justice, Lassen Superior Court, Susanville, CA

Madera County Government Center, Madera, CA

Musheireb, Heart of Doha, Qatar

King Abdullah Economic City, Saudi Arabia

Placer County Justice Center, CA

San Luis Obispo Government Center, CA

Superior Court of California, East Contra Costa County, CA

CORPORATE

100 First Street, San Francisco, CA

100 Montgomery, San Francisco, CA

201 Mission Street, San Francisco, CA

Amway Corporate Headquarters, Tokyo, Japan

Applied Biosystems Corporate Headquarters, Pleasanton, CA

California Plaza, Walnut Creek, CA

Clorox Corporate Headquarters, Oakland, CA

Drakes Landing Corporate Park, Larkspur, CA

Dubai Marina Office Tower, Dubai, UAE

Genentech, Vacaville, CA

Juniper Networks Corporate Campus, Sunnyvale, CA

Market Square, San Francisco, CA

New York Stock Exchange, Palo Alto, CA

One Market, San Francisco, CA

Safeway Corporation, Pleasanton, CA

Sun Microsystems, Palo Alto, CA

Sybase Corporate Campus, Dublin, CA

Symantec, Worldwide

Veritas Corporate Campus, Mountain View, CA

Yahoo! Corporate Headquarters, Sunnyvale, CA

EDUCATION

California State University Monterey Bay, Monterey, CA

California State University East Bay, Hayward, CA

Dominican College, San Rafael, CA

Eastern Connecticut State University, Willimantic, CT

Georgia Tech University, Atlanta, GA

Golden Gate University, San Francisco, CA

Saint Mary’s College, Moraga, CA

Stanford Science and Engineering Quad, Stanford, CA

Stanford University, Encina Hall, Stanford, CA

Stevenson School, Pebble Beach, CA

U.C. Berkeley Housing & Dining Office Building, Berkeley, CA

U.C. Berkeley Unit 1 & 2 Residential Complex, Berkeley, CA

U.C. Merced, Merced, CA

HEALTHCARE

El Camino Hospital, Mountain View, CA

Highland Hospital, Oakland, CA

Marin County Health & Wellness Campus, San Rafael, CA

Mills Hospital, San Mateo, CA

Palo Alto Medical Foundation, Palo Alto, CA

Palo Alto Medical Foundation, Fremont, CA

Peninsula Medical Center, Burlingame, CA

Rhoda Goldman Plaza, San Francisco, CA

Summit Hospital, Donor Recognition Program, Oakland, CA

Torrance Memorial Medical Center, Torrance, CA

PROJECTS

Page 30: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

RETAIL / ENTERTAINMENT

The Dubai Mall, Dubai, UAE

Dubai Marina Mall, Dubai, UAE

Fruitvale Station, Fruitvale, CA

Windance Retail / Entertainment, Hsin Chu, Taiwan

Meadows Mall, Las Vegas, NV

Metrowalk Retail / Entertainment, Taipei, Taiwan

SONY Metreon, San Francisco, CA

South Coast Plaza, Costa Mesa, CA

Star City Retail Entertainment Center, Kuala Lumpur, Malaysia

Westfield Chesterfield, MO

Westfield Galleria at Roseville, CA

Westfield Plaza Bonita, National City, CA

Westfield Santa Anita, Arcadia, CA

Westfield Southcenter, Seattle, WA

HOSPITALITY

The Address Hotel & Residences, Dubai, UAE

Armani Hotel, Dubai, UAE

Carmel Valley Ranch, Carmel, CA

Disney’s Animation Inn and Suites Resort, Orlando, FL

Disney’s California Coast Resort, Orlando, FL

Disney’s Eagle Pines Resort, Orlando, FL

Disney’s POP Century Resort, Orlando, FL

Dubai Marina Mall Hotel, Dubai, UAE

Four Seasons Residential Towers, Jakarta, Indonesia

Hilton Tripoli, Libya

Hyatt Grand Champions, Indian Wells, CA

Hyatt Hua Hin, Hua Hin, Thailand

Kempinski Hotel, Dubai, UAE

MGM Casino & Resort, Ho Tram, Vietnam

Montgomery Hotel, San Jose, CA

Presidential Palace, Abu Dhabi, UAE

Promised Land Resort, Hualien, Taiwan

Querencia Golf Resort, Los Cabos, Mexico

Resort Pecatu Indah, Bali, Indonesia

Ritz Carlton KAEC, Saudi Arabia

Rosewood Hotel, Abu Dhabi, UAE

Sheraton Kuantan Resort, Kuantan, Malaysia

Shangri-La Villingili Resort, Maldives

Shangri-La Boracay Resort, Philippines

Shangri-La Mactan Resort, Cebu, Philippines

Shangri-La Hotel, Bangkok, Thailand

Sofitel Hotel, Dubai, UAE

LEISURE / SPORTS /

ENTERTAINMENT / GAMING

City Center Casino Resort, Panama

Harrah’s Casino Resorts, St. Louis, MO

Horseshoe Casino, Hammond, IN

Horseshoe Casino Resort, Hammond, IN

One° 15 Yacht Club, Singapore

Quechan Casino Resort, Yuma, AZ

River Rock Casino Resort, Sonoma, CA

Sentosa Island, Singapore

Singapore Performing Arts Center, Singapore

Singapore Turf Club, Singapore

Stanford Aquatic Center, Palo Alto, CA

Tropicana Casino Resort, Las Vegas, NV

Twin Arrows Casino Resort, Las Vegas, NV

RESIDENTIAL

Al Barari, Dubai, UAE

Four Seasons Residential Towers, Jakarta, Indonesia

Fruitvale Station Residential / Mixed-Use, Fruitvale, CA

Fulton Masonic—Residential / Mixed-Use, San Francisco, CA

Park LaBrea, Los Angeles, CA

Rhoda Goldman Plaza, San Francisco, CA

Symphony Towers, San Francisco, CA

Taman Rasuna Residential Towers, Jakarta, Indonesia

The Infinity, 300 Spear, San Francisco, CA

Jewish Home, San Francisco, CA

Home for Jewish Parents, Pleasanton, CA

Millennium Tower, San Francisco, CA

Taman Dayu Resort, Surabaya, Indonesia

The Drisco Hotel, San Francisco, CA

W Hotel, Fort Lauderdale, FL

W Hotel, Bangkok, Thailand

W Hotel, Sentosa Island, Singapore

Westin Bonaventure, CA

Page 31: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

Hardy Holtzman Pfeiffer

Hart/Howerton

Heller Manus Architects

Hill Glazier Architects

Hellmuth Obata Kassabaum

HKS

HMC Architects

Holey Associates

Hornberger + Worstell

IA, Interior Architects

KMD Architects

KNTA Architects

Laurence Lee and Associates

LCA Architects

L Studio

Lake Flato

Lighting Design Alliance

LindenGroup

Lionakis

MBH Architects

MBT Architects

MCG Architects

Moore Icaofano Goltsman

Mulvanney G2

MVE Associates

Page & Turnbull Architects

Perkins & Will

Pei Cobb Freed & Partners

Pound Company

Projects Pacific

PWP Landscape Architecture

ABA

Adache Group

Aedas Architects

Arquitectonica

BAR Architects

BCV Architects

Belt Collins

Brayton Hughes

Burton Landscape Architecture

Callison Architects

Cannon Design

Cheryl Rowley Design

Christiani Johnson Architects

Clodagh Design

CPG Corporation

Dahlin Group Architecture

DEG Architects

Design Group Carl Ross

Design Workshop

DP Architects

Dreyfuss & Blackford

Dynasty Design

EHDD

ELS Architecture & Urban Design

Ewing Cole Cherry Brott

Field Paoli Architects

Fisher Friedman Associates

Friedmutter Group

Gordon H. Chong & Partners

Gensler

Handel Architects

COLLABORATORS

Ratcliff Architects

Robert A.M. Stern

RMW Architecture & Interiors

SB Architects

Sensory Interactive

SGPA

Skidmore Owings & Merril

SmithGroup

SWA Group

The Jerde Partnership

TMG Partners

Tongg, Clarke & McClevey

Wilson & Associates

Wimberly Allison Tong & Goo

Page 32: Branding the BUILT ENVIRONMENT · MULTI MEDIA VENUES SIGNING CRITERIA BRAND GUIDELINES WHAT WE DO . WHERE WE DO IT Locally, Nationally, Globally. Since our inception in 1996 we have

CONTACT US

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