branding will die soon
TRANSCRIPT
![Page 1: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/1.jpg)
Branding Will Die SoonDr Haitham IbrahimFor: IEEE - AAST
![Page 2: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/2.jpg)
73% of people said that they shared something on social media … while in bathroom
![Page 3: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/3.jpg)
Welcome to 2016..
![Page 4: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/4.jpg)
![Page 5: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/5.jpg)
![Page 6: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/6.jpg)
![Page 7: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/7.jpg)
![Page 8: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/8.jpg)
… Nothing to say!
![Page 9: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/9.jpg)
SoWhat
DUD!
![Page 10: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/10.jpg)
Long Leave Brand Experience,.And branding will die soon
![Page 11: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/11.jpg)
![Page 12: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/12.jpg)
Which of you his/her name starts with “H” ?
![Page 13: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/13.jpg)
![Page 14: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/14.jpg)
In 2016 every conversation,..
![Page 15: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/15.jpg)
every moment or story,..
![Page 16: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/16.jpg)
..,, creates experience
![Page 17: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/17.jpg)
Experience is your Brand !
![Page 18: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/18.jpg)
So in 2016 Traditional branding will Die
![Page 19: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/19.jpg)
So in 2016 Traditional branding will Die
![Page 20: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/20.jpg)
So in 2016 Traditional branding will Die
![Page 21: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/21.jpg)
So 2016 is the year of Brand Experience.
![Page 22: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/22.jpg)
Brand Experience components
![Page 23: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/23.jpg)
Brand Experience benefits
![Page 24: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/24.jpg)
Case Studies
![Page 25: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/25.jpg)
Case Study #11) Boost Every Campaign
2) Intended Advocacy3) Community initiated
![Page 26: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/26.jpg)
Case Study #11) Boost Every Campaign
2) Intended Advocacy3) Community initiated
![Page 27: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/27.jpg)
Really!!!
![Page 28: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/28.jpg)
Loyal Apple Users?
Case Study #2
![Page 29: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/29.jpg)
![Page 30: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/30.jpg)
![Page 31: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/31.jpg)
![Page 32: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/32.jpg)
![Page 33: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/33.jpg)
![Page 34: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/34.jpg)
![Page 35: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/35.jpg)
Agreed !?
![Page 36: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/36.jpg)
What To Brand?
![Page 37: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/37.jpg)
Brand
Product
Service
Person
Event
Organization
Place
Properties
Information
What To Brand?
![Page 38: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/38.jpg)
Which is Harder Product or Service !?
![Page 39: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/39.jpg)
Product Vs Service
![Page 40: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/40.jpg)
What To Brand Your Startup?
![Page 41: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/41.jpg)
Values
Brand1) Value identification
![Page 42: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/42.jpg)
![Page 43: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/43.jpg)
![Page 44: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/44.jpg)
2) Make the Identity
Kapferer B.I Prism
![Page 45: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/45.jpg)
Entrepreneurs ?
![Page 46: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/46.jpg)
![Page 47: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/47.jpg)
3) Communicate your Value
Set obj.s Brief Develop
Idea
Touch point Plan
Execute Amplify
Measure and
evaluate
Integrated Communications Toolkit The process that guides the development of impactful and integrated communications
![Page 48: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/48.jpg)
4) Engage Your customers
![Page 49: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/49.jpg)
![Page 50: Branding will die soon](https://reader031.vdocument.in/reader031/viewer/2022022414/587780911a28abc85f8b56c7/html5/thumbnails/50.jpg)