branding your company through social media
TRANSCRIPT
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Kelly Hadous CEO and Founder Win The Space
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SO WHAT IS SOCIAL MEDIA?
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REAL TIME WORLD OF MOUTH
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WHICH SPACE IS RIGHT FOR YOU?
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“I HAVE BEEN ON SOCIAL MEDIA SINCE THE 4TH GRADE. TELL ME MORE ABOUT THE VICE PRESIDENT POSITION HEAD OF MARKETING.”
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BUT SOCIAL MEDIA TAKES SKILL
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BE PREPARED
SOCIAL MEDIA STRATEGY IS ABOUT RECOGNIZING THE RIGHT AUDIENCE, AND ADAPTING CLASSIC PRINCIPALS TO NEW CHANNELS.
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Win The Space
OUR BRAINS ARE HARDWIRED FOR STORIES
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SOCIAL MEDIA FOR YOUR BRAND
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BRAND
Identifies a service or productthat is distinct from otherbrands. Can you name a distinct brand?Why are they memorable?
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A BRAND DISTINGUISHES FROM COMPETITORS AND CREATES A LASTING IMPRESSION IN THE MINDS OF CUSTOMERS.
LOGO
PATENTS AND TRADEMARKS
COMMUNICATIONUVP
VALUES
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BRANDING PERSONALITY:
WHAT ARE THE CHARACTERISTICS, VALUES, AND ATTRIBUTES THAT CLARIFY WHAT YOUR COMPANY IS?
HINT: THINK OF THE DIFFERENCES BETWEEN MAC AND PC. Win The Space
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WHY USE SOCIAL MEDIA?
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YOUR COMPANY MUST THRIVE IN THE SOCIAL ERA.
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BRANDS THAT USE SOCIAL MEDIA
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WHAT MAKES THEIR BRANDS SO GREAT?
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Win The Space
SAY NO MORE
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NIKE HAS A UNIVERSAL STORY: GREAT ATHLETES AND GREAT ATHLETICS
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IT’S ABOUT THE DREAM
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Emotions are contagious.We remember how we felt.
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FRAME THE EMOTION
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BRAND LOYALTY FROM THE START
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SOCIALIZE THE BRAND
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Win The Space
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STEVE HARVEY IS A POWERFUL BRAND
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HOW DO WE BEGIN?
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BE IN THE KNOW IF YOU WANT TO GROW YOUR NETWORK.
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ASK YOURSELF.
HOW DO WE STAND OUT? HOW CAN WE MAKE OUR BRAND RESONATE? WHO’S OUR TARGET MARKET? WHAT ARE OUR VALUES? WHAT DO WE STAND FOR? WHAT IS THE ONE SENTENCE THAT DESCRIBES YOUR BRAND? REFINE. REFINE. REFINE.
Win The Space
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WHAT’S YOUR SECRET SAUCE?Win The Space
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Dig Deep
Who: Target audience Where: Tribe and influencers Why: Define the issue you solve
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WHO IS YOUR TRIBE? Win The Space
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SOCIAL MEDIA IS A DIALOGUE NOT A MONOLOGUE.
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Win The Space
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Build Social Capital
What are you trying to market? Product/ Service)
How can you create a conversation?Is the content useful? Is the information timely? Is it bite sized? Is it provocative?
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SOCIAL MEDIA NEEDS CLEAR COMMUNICATION
Win The SpaceWin The Space
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RECAP
Be different
Stand behind your brand/ product/ service
Emotionally engage with others
Build relationships with an audience
Be relevant
Find your tribe
Add value Win The Space
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Kelly Hadous CEO www.winthespace.com www.wintheroom.com
Facebook: www.facebook.com/kellyhadous Twitter: @kellyhadous
www.linkedin.com/in/kellyhadous
QUESTIONS?