branding yourself online
DESCRIPTION
This presentation was given at Clemson University as part of the MACTS Second Friday speaker series. Branding yourself is becoming increasingly important as students get ready to make their way into the next chapter of their careers.This presentation explains what it means to build a brand, showcases tools to use to market yourself and how you can brand yourself using your degree.TRANSCRIPT
![Page 1: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/1.jpg)
BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .
![Page 2: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/2.jpg)
“The good news – and it is largely good news— is everyone has a chance to STAND OUT. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to BE A BRAND worthy of remark.” ! ! ! ! !– Tom Peters, A Brand Called You !
![Page 3: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/3.jpg)
PERSONAL BRANDING 2.0!
![Page 4: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/4.jpg)
1 IN 5 EMPLOYERS USE SOCIAL MEDIA NETWORKING SITES TO R E S EARCH POTEN I T IA L EMPLOYEES
![Page 5: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/5.jpg)
56% OF HR PROFESSIONALS SEARCH JOB CANIDATES VIA NETWORKING SITES
![Page 6: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/6.jpg)
T W O -‐ T H I R D S O F ORGANIZATIONS SURVEYED S A Y T H A T T H E Y H A V E RECRUITED EMPLOYEES VIA SOCIAL MEDIA
![Page 7: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/7.jpg)
9 2 % O F C O M P A N I E S R E C R U I T I N G N E W EMPLOYEES USE SOCIAL NEOWORKING TO RECRUIT
![Page 8: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/8.jpg)
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
![Page 9: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/9.jpg)
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
![Page 10: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/10.jpg)
WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !
![Page 11: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/11.jpg)
PROFESSIONAL OPTIMIZATION
![Page 12: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/12.jpg)
Social Media
PROFESSIONAL OPTIMIZATION
![Page 13: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/13.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
![Page 14: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/14.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
a r k e t r e s e a r c h
![Page 15: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/15.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent creaEon
a r k e t r e s e a r c h
![Page 16: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/16.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
a r k e t r e s e a r c h
ontent cre Eon
![Page 17: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/17.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent cre Eon
a r k e t r e s e a r c h
HEALTH ARE�
![Page 18: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/18.jpg)
PROFESSIONAL OPTIMIZATION
Social Media ommunications
ontent cre Eon
a r k e t r e s e a r c h
HEALTH ARE�
![Page 19: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/19.jpg)
![Page 20: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/20.jpg)
![Page 21: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/21.jpg)
PROMOTIONAL TOOLS!
![Page 22: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/22.jpg)
PROMOTIONAL TOOLS!
![Page 23: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/23.jpg)
PROMOTIONAL TOOLS!
![Page 24: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/24.jpg)
PROMOTIONAL TOOLS!
![Page 25: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/25.jpg)
PROMOTIONAL TOOLS!
![Page 26: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/26.jpg)
PROMOTIONAL TOOLS!
![Page 27: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/27.jpg)
![Page 28: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/28.jpg)
![Page 29: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/29.jpg)
“IF THE PROPOSED ESSENCE IS NOT CONSISTENTLY EXPERIENCED THEN IT ISN”T THE ESSENCE.”! ! ! ! ! ! ! ! ! ! !-Brain Solis !
![Page 30: Branding Yourself Online](https://reader035.vdocument.in/reader035/viewer/2022070319/5584e1fed8b42a89408b501b/html5/thumbnails/30.jpg)
BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .