ALISHA PATURIYAVET

PORTFOLIO2011-2013

CIAO!KONNICHIWA!SAWADDEE KHA!MY NAME IS ALISHA PATURIYAVET, BORN TO BE GRAPHIC DESIGNER FROM THAILAND.

I was studied Graphic Design in Japan for 2 years as diploma degree and got the experience to working in Japan as Junior Graphic Designer in To-kyo for 2 years. After journeyed from Japan, I was back to Thailand for doing on Freelance of Graphic Design job and continue to complete the bachelor’s degree at Accademia Italiana, Florence, Italy in December,2012. That’s made me having the big steps in Italy and explored the great experiences in Europe.

This portfolio contains with selected recently of my works that could be explained the style of Playful of Graphic Design that I named it as “GRA-PLAY”, which I named it on my words came from “GRAPHIC+PLAY” as my own style of Graphic Design that could be apply to all communications design’s solutions.

I’m a specialist on Editorial & Publishing Design included all kinds of Print-ing media Design, Branding & Identity design : logo development, Crea-tive Promotion graphic tools, Packaging Design, Creative illustration and Character making for problem solving by Graphic Design.

Now, Let’s start to play! and hope you FUN & ENJOY!

HELLONICE TO MEET YOU

!

IDENTITY BRANDINGCORPORATEDESIGNG R A P H I C D E S I G N

02

SELECTED LOGOS 2011-2012

TYPOGRAPHIC, DESCRIPTIVE LOGOS, ICONIC GEOMETRIC, ILLUSTRATIVE LETTERING LOGOS

LOGOS

TYPE OF LOGOS

LOGO & IDENTITY DESIGN FOR HOTEL & SPA

2012DATE

New Branding promotion identity design for new luxury Spa & Resort hotel in Italy, Where they produced the specialist honey spa products in just onlyfrom Tuscana (planning & mar-keting strategy).

Tuscany, The great place for urban escape, and here is the reason that today, the several kinds of countryside resort and luxury spa hotel has been producing in Tuscany. Tuscany has a rich heritage of beekeeping and honey production. Honey has traditionally used for centuries in Tuscan cuisine in the preparation of traditional sweets such as gingerbread, the nooks and Spongata honey cake.

Looking in the overall details and characteristic of each hotel had presenting about the treatment from nature such as Wine Therapy, Thermal water treatment, White gold etc., but there’s no brand bring “Tuscan Honey” to be the main concept of the production of Spa product and treatment. In fact, The best honey in Italy comes from the ethereal sounding Lunigiana region, where historical area of Northen Tuscany and Liguria and where had called as the land of the moon. Lunigian honey it is the only honey in Italy to have its reputation legally pro-tected by the European Community.

MADE IN REAL NATURE +SURROUNDING WITH ROMAN TOWN & CASTEL

The concept of new luxury resort and spa in Tuscany will located in Lunigiana, the land of the moon and it could be matched to the relaxation of couple at the resort while takingtheir ‘Honey Moon’ trip in Italy.

The key words of the luxury hotel are“NATURAL, TREASURE, BEAUTY, CHIC”

Even surrounding of ruins and castle but the new spa ‘Mel’ will bring the innovation of spa as the multi functions of complex spa produced by Natural material from Honey specialized for Beauty Treatment with slow life nature.

HONEY SPECIALIST SPA & RESORTTUSCANY, ITALY

MEL SPA

inspirationBoarD

TUSCANYTREASURE HoNEY

VIS

MILLE

MIEL

MELLA

IN ITALIAN

TREASURENATUREIN LATIN

HoNEYIN LATIN

fINALIzEd NAME

The inspirations of brand’s naming came fromThe concept of ‘Treasure of Tuscany’ linked to

the key words of TUSCANY, NATURE, TREASURE, HONEY in Italian, Latin and Spanish.

HoNEYIN SPANISH

TUSoNEY

TESoRo

HoNEYIN LATIN

MEL

MEL HOTEL & SPA, TUSCANY, ITALY MAIN SIGNATURE & TYPEFACE LOGO DESIGN

EVoLUTIoN

fINALdESIGN

IdENTITYCoLoURSELECTEd

CoLoR CHoICE

PoSITIVE NEGATIVE

C18 M51 Y77 K06 PANTONE 153

C13 M33 Y65 K02 PANTONE 7510

C53 M15 Y39 K01 PANTONE 557

C47 M47 Y44 K31 PANTONE 410

R204 G134 B70

R223 G175 B104

R135 G179 B165

R120 G106 B104

TYPEFACE LOGO AND MAIN SIGNATURE PROJECT 02LOGO EVALUATION // COLOUR CHOICE // VARIATION

Y O U R B E S T R E L A X A T I O N O F

TUSCANY TREASURE

W W W . M E L S P A . C O M

LOGO & IDENTITY DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI

2012DATE

The Fondation Achille Castiglioni was born in December 2011 in order to enhance, protect and make public any material that constitutes the concrete testimony of the professional and human activity of Achille Castiglioni.The management of the Foundation participates in the Foun-dation Design Museum, as a founding member. This shows the importance by Triennale di Milano/Triennale Design Mu-seum in promoting culture and in particular design, empha-sizing how important it was and will be working together to maintain and develop between these two institutions.

More specifically, the Fondation Achille Castiglioni, even with the opening to the public of the Studio Museum in Piazza Castello 27 in Milan, aims to offer visitors not only seeing artifacts designed by the architect, but also, through archi-val documents, making the design process by which Achille Castiglioni has created his works. It also aims to carry out re-search, buy, store, disclose, expose for the purpose of study and education documents or objects related to his job and in General to the future design development.

Since 2006 the Studio Museum has developed a special re-lationship with the visitors (over 24,000) transforming the Mu-seum context rather than a static place, pointing only to the past, but in a space where all, insiders and not, were able to relive the magic of the place and objects designed by Achille Castiglioni. Above all, approach the methodological approach that lurks in the creative path of each project.

This project is for the competition of Foundation Achille Castiglioni, The logo which had summited tothe competition should designed in 2 types of Logo orMain Signature for the foundation.

LOGO & CORPORATE DESIGN

ACHILLE CASTIGLIONIFOUNDATION

The combination of “F, A, C” from the title alphabet of “Fondazione Achille Castiglioni” inspired from the playful of geomatric shape of square, triangle and circle that use to played on wooden toy, with the meaning of “the beginning of design and immaginations.”

LOGO DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI, LOGO NO.01 CONCEPT BRIEF

Based on the research, Achille Castiglioni had the base of design methology from Pracicle thinking of making the product that could be use in daily life and timeless as his concept

“WHAT YOU NEED IS A CONSTANT AND CONSISTENT WAY OF DESIGNING, NOT A STYLE.”

and other keywords of Achille Castiglioni’s design that could help to started to hand on design work is

“START TO SCRATCH, STICK TO COMMON SENSE, KNOW YOUR GOAL AND MEANS”

Moreover, it could be “FUNCTIONAL AND PURIST YET PLAYFUL OBJECT”.

From those of keywords of design methology of Achille Castiglioni I toke the base of this concep, ap-plied to the concept of create new logo of the foundation as

“MAKE THE CONNECTION OF THE BASE OF SHAPE, AND APPLIED TO LOGO DESIGN”

When thinking about base of shape, reminded me to thinking about the block wood toy which composed with geomatric shapes aims to teach children create the new shape from remain geomatric shapes realted to “THE STARTING OF IMAGINATION AND THE CREATIvITY SKILL”.

LOGO 01CONCEPT BRIEF

Design work could be inspired by anything, Design work could be inspired by nature or the things that surounding us.

From the first concept of the first logo has got inspired by the wooden toys wich the base of first imagination making for improve the creativity skill for kids.

Imagine that when started to cre-ate something, It must to be stat-ed from “SKETCH” and “PAPER”.From this objects had inspired me to got the charming point of bending, curving, curling of PA-PER.

Because paper is nessesory and being one of the base of design and it could be develope to sev-eral shape which also being the base of industrial design as well.

The secound project of logo de-sign would like to presenting about the inspiration of “PAPER CURvE”, which inspired to the beautyful shape of logo design.

LOGO 02CONCEPT BRIEF

LOGO NO.02 | CONCEPT BRIEF

IDENTITY CORPORATE DESIGN SIMULATION, STATIONERY DESIGN

IDENTITY CORPORATE DESIGN SIMULATION, HOMEPAGE DESIGN

LOGO & IDENTITY DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP

2013DATE

From the long experinece since 1987, 26 years that “Komugi Kitchen” was found by “Kumagai” family who moved from Mi-yazaki (one of the famous province from the south of Japan). As we known in the south of Japan, the famous dish of the south of Japan are noodle menus like Ramen and Udon.

From the long experience of Japanese noodle kitchen “Udon” has become the signature dish of Kumagai’s family. Nowa-days, They launch the branding of more varietion of the real Japanese menus especially “udon” and more like the signa-ture “sauce” of noodle and light calories of salad dressing. And their special “maki tamago” which means, Fried eggs which tenderness and tasty under the brand of “Komugi Ki-tachen”, Tokyo.

And ready to serve for everybody who loves to eat simply but delicous meal in casual packaging and brand by “1 step” cooking sauce, which could made your meal easier than be-fore.

This logo design concept created from the symbolic of “Wheat” merged to “Eating Culture” of Japanese, As we known they useing “Chopsticks” like their weapon for all their life. This is the interesting signature of Japanese as well.

From the concept of “Komugi Kitchen”, They created the brand that stands for “Casual, Easy to use” for their user.

Therefore, the direction of design has created from the base of “Casual”, “Simple”, “Clean” but “Interesting”. The playing between “Wheat” and “Chopsticks” could be work for this project for make the connection of “Mood and Tone” be-tween consumer and business under the key words of “Pick it up Easier, Cook Easier, Yet Finest Quality”.

LOGO DESIGN

KOMUGIKITCHENFINEST JAPANESE MEAL

BRAND IDENTITY & PACKAGING DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP

Sti l l want to see more?please go to

ht tp : / / i ssuu.com /nottyal ishapatur iyavet

Enjoy & Have Fun!

ALISHA PATURIYAVET

N OTE . A L ISH A . P@ G M A I L .CO M

W W W . G R A P L A Y S T U D I O . C O M

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