An event and activation management unit of theCollective, that will help you build a long lasting relationship with your consumers and

partners.

FABRICATION

CONSUMER EVENTS

BRAND AMBASSADORS

CORPORATE EVENTS

Services

FABRICATION

CONSUMER EVENTS

BRAND AMBASSADORS

CORPORATE EVENTS

This started it all… with orchestra playing the new RX350 was unveiled. Its wonders viewed through the longest LED setup at 150 feet long.

The sixth generation of the much loved ES350 introduced to the press and Lexus loyal customers. A prima ballerina entertained the guests with live violin performance by John Lesaca.

An exceptional launch of Lexus most sophisticated model… and most expensive.

v Lexus IS is simply beauty and power in one. A test drive for the press at Clark Speedway.

v Gone clubbing at the launch of the Lexus IS.

Epson demonstrates its leadership in printers and projectors.

With Pres. Aquino as guest, Epson officially opened its new factory in Lipa.

It is a trade launch for their Epson L Series and K Series. These are the first genuine ink tank printer line up. The event concept was derived from the Sci-Fi movie, Tron Legacy. Ushers and usherettes were dressed as Legionnaires, the characters in the said movie. Brazilian model/ host Diana Menezes did an opening number that was also in theme. It was also a venue for selling their new product to their dealers and distributors.

Objective: Provide a platform for fun, rest and relaxation for sales associates who garnered remarkable feats from the previous year. It is also a venue for the different PhilPlans territories in the country to interact. Solution: Three different themes were executed for the three different programs, held at the Baguio Country Club, Baguio City. The welcome night was themed Wild Wild West. The second day was the awards night which was themed Filipiniana, thus the event title PhilPlans Ika-23 Gabi ng Parangal. The third night served as a venue for attendees who have passion for fashion strike their poses in the runway and for those who’s got the talent in PhilPlans Got Talent. Result: A successful turnover from the North Luzon territory to the Visayas territory. The event served as a great motivation for the present delegates and to the rest of the sales force.

To create a setting to welcome the Philplans sales forces from different territories, the Sales Kick-off Rally was held at SM Megatrade Hall 1, SM Megamall. AVPs were presented to sales associates and their territory managers to inform them of their sales incentives (Cebu awarding and European tour) if they reach their sales goals. It also became a venue for each territory group to make their commitments by presenting a cheque signed by territory heads in front of everyone. Result: Executed a smooth program of the Sales Kick-off Rally with the theme Driving for Excellence.

Summit Media launches the latest addition to its roster of magazines. Top Bikes’ tagline speaks for itself. Cars don’t have all the fun. The launch was co-sponsored by Ducati, BMW, Bridgestone, Shell and Parmigiano. The event was attended by prominent figures from the automobile industry and bike enthusiasts. The big audience was housed in the Event Area of Resorts World Manila, Pasay City on June 22, 2012.

FABRICATION  

CONSUMER  EVENTS  

BRAND  AMBASSADORS  

CORPORATE  EVENTS  

Objective: Create awareness , increase sales and familiarity with the brand and persuade trial for MFC Global during the 7th Puregold Tindahan ni Aling Puring: Sari-sari Store Convention (2012) Solution: Fabricated booth, carried out sampling and deployed brand ambassadors to distribute samples and engage the guests of the conventions. Result: Effectively created awareness and induced sales and trial among the guests of the event.

To increase awareness and encourage trial during the Suy Sing Suki Day 2011, the company employed brand ambassadors to man the booth and to provide free samples of Gran Matador Primo Light. Also Implemented a roleta game to reward those who come by and visit the booth and have their passports stamped. Result: Improved sales through pre-booking during the exposition. Increase awareness for the brand and prompted trial among the guests.

To increase brand recognition for Gran Matador Primo Light, GSM Blue and Antonov Vodka Mixed Drinks, a booth in the likeness of St. Basil’s Cathedral was created, together with games of stacking Matryoshka dolls and spinning the Roulette. Purchases entitled chances to play the games.   Result: Increased brand recognition and generated trial among the guests of 25th year anniversary of CSI Dagupan. Boosted sales volume by purchases of visitors.

To increase brand recognition for Gran Matador Primo Light and Antonov Vodka Mixed Drinks, a booth in the likeness of St. Basil’s Cathedral was created, together with games of stacking Matryoshka dolls and spinning the Roulette. Purchases entitled chances to play the games.   Result: Increased brand recognition and generated trial among the guests of Ultra Mega Expo 2011. Also boosted sales volume by purchases of Ultra Mega visitors.

To increase awareness, induce trial and generate sales growth through booking at the Ultra Mega Expo 2011, a sampling booth was deployed with brand ambassadors distributing free samples of Magnolia Powdered Juice drinks. Result: Increased awareness and encouraged guests of the Ultra Mega Wholesale and Retail Mart 2011 to try the product samples.

Objective: Increase familiarity with the brand and persuade trial during the SM Corporation’s Suppliers’ Night. Solution: Carried out wet sampling and deployed brand ambassadors to distribute samples of Antonov Vodka Mixed Drinks to SM corporate clients.

Result: Successful in creating awareness and trial among the guests of the event.

A month-long activity made for Sun Cellular. Every Wednesday for the month of March, there was free concert for students. Performers were local bands and even university bands had their chance to be part of it. A pre-selling effort was made in universities in Manila which entailed a student a bus pass to Tiendesitas for every purchase of Sun Cellular Campus Sim.

Objective: Increase awareness, induce trial among its target market and boost sales of the product.   Solution: Conducted sampling activation termed “Summerscape” in Puerto Galera and deployed brand ambassadors as key persons in the sampling activity. Created sand castles as means to create awareness that the brand is present during the period. Couples played a dice game and those who performed the deed correctly were given free condoms & other prizes.   Result: Provided free condoms to couples who visited the island. They were pleased with the product and asked for more samples. The sampling activity also grabbed the attention of the hotel and beach resort owners and made them interested in purchasing the products for their guests.

Objective: Create a sampling activation to drive trial switching, to increase awareness and visibility and to improve sales. Solution: Sampling in key cities throughout Luzon, Visayas and Mindanao. Purchase of the product entitled consumers to games such as Pachinko and Roleta. Result: Distributed 91.3% of sampling and premium items distribution. Moms and dads alike had fun and enjoyed playing the games.

Objective: Illustrate the brand message Anchor Family Milk Bigatin sa Sustansya, Swak Sa Bulsa!, induce trial and generate sales volume during Puregold’s Tindahan ni Aling Puring Sari-sari Store Convention. Solution: Implemented a booth set-up with product display, gave out samples to those who came by the booth and executed a mini-basketball game for those who purchased a minimum amount of PhP 100. Provided rewards to those who accomplished the goal. Prizes included personalized Anchor Family Milk tumblers, T-shirts and ref magnets. Result: Sampling activity encouraged parents to purchase the product. Achieved 100% sales target during the exposition.

Objective: Create a sampling activation to illustrate Argentina Sizzling Sisig’s brand message, Mapa-ulam man o pulutan, mapapa-wow ka sa Sulit Sarap! Solution: Sampling in 150 supermarkets across NCR, with the products prepared fresh and the spiels delivered. Sampling girls also performed push selling. Result: Generated acceptable conversion levels based on product take-off.

To showcase the brand value of Keeping Focused after enjoying a taste of Gran Matador Light, the Gran Matador BullsEye game was devised. During the Puregold Sari-sari Store Convention 2010, purchases allowed customers to play the Gran Matador BullsEye game, a shooting game with a mechanical shooting target and digital scoring and timer. Results: Volume target exceeded and game was well-received by the booth visitors.

Objective: Launch barangay activation to illustrate the brand’s identity of being drunk straight. Solution: Unveiled Gran Matador Primo Shooters Challenge in key cities in the Visayas and Mindanao (Cebu, Iloilo, Bacolod, Cagayan De Oro, Iligan and Panabo). Motorcades across the cities and radio tours were also conducted. Executed highly exciting games, conducted dance crew competitions, and provided energetic entertainment with the enticing Girls Ink. Results: Gathered huge crowds with high audience participation in key cities in the Visayas and Mindanao (Cebu, Iloilo, Bacolod, Cagayan De Oro, Iligan and Panabo). Heightened brand awareness in different barangays nationwide.

FABRICATION  

CONSUMER  EVENTS  

BRAND  AMBASSADORS  

CORPORATE  EVENTS  

Game marshals during the Suy Sing Suki Day 2011

Sampling girls posing with the guests of Ultra Mega 2011

Sampling girls posing at 25th Anniversary CSI Dagupan Expo

Samplers at the SM Suppliers’ Night

Samplers at the Ultra Mega Expo 2011

Franco (upper L);

indie bands & student

bands

Ms. Honey Obusan hosting the Factory Wing Inaugural

Déjà Vu Band crooning the audience with Filipino love songs

Daiana Menezes setting the mood for Epson PrinteRevolution

Legionnaires welcoming the guests at the photo wall

Legionnaires posing with a raffle winner

Usherettes

Katy Perry and Lady Gaga impersonators welcoming the guests

DJ Danielle hosting the Walk of Fame

Powerhouse Band rocking the house with party beats

FABRICATION

CONSUMER EVENTS

BRAND AMBASSADORS

CORPORATE EVENTS

Stage design for EPSON Factory Wing Inaugural 2011

3D Rendition of stage design for EPSON Factory Wing Inaugural 2011

Actual photo of stage design for EPSON Factory Wing Inaugural 2011

VIP lounge design for EPSON Factory Wing Inaugural 2011

Podium design and 3D rendition

3D rendition and actual photo of the podium

Door frame specs and 3D rendition

Actual photos of the door frame

Initialize button 3D rendition Actual photo of Initialize button

Pres. Aquino pressing the Initialize button

SUN Business Sign design and actual photo

Stage assembly

Actual photos of the stage design

Movie poster rack design (left), 3D rendition (right), actual photo (below)

Stage design

3D renditions of stage design

Actual photos of the stage design

Podium design and actual photo

Exhibit panel design

Day 2: Photography Seminar Day 3: Origami Workshop