BRANDS, BRAINS AND BENEFITSYOUR PARTNERSHIP WITH WCCSEPTEMBER 1, 2011

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Who we areMission statement

Mercer WCC partners with clients to create strategic communication solutions that engage clients’ workforces

and drive results. We ensure communications are planned and executed with precision by our expert

consultants leveraging innovative technology.

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The WCC brand

• Visionary – Thinking out-of-the-box to provide creative solutions through print media and cutting-edge technology

• Strategic – Diving deep to take unique communication issues and challenges and develop customized solutions that support clients’ business objectives

• Cross-function – Adding value to ALL Mercer lines of business. Communication is needed whenever clients need to make changes in health care and retirement benefits, compensation programs, human capital or total rewards

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WCC or OutsourcingComparing service offerings

Outsourcing WCC

Templated communication with customization Customized strategic solutions to support employee behavior change and accelerated business results

Examples: portal launch, employee engagement, retirement readiness/education, recruiting, talent management, Belong, branding, campaigns designed around employer value propositions, online total rewards

Approach based on administrative solution, tools and systems

Approach based on client-specific employee research and testing

Standard work plan• Based on market research/ administration

experience• Standard programs to support employee

education on total benefits

Custom strategy• Aligns with client business strategy and in support

of organizational change• Client-specific educational programs and tools to

enhance standardized vendor materials

Client specific content, design and messaging• To support administration processes• To reflect client’s culture and brand• To reflect client plan design, demographics and

business challenges

Customized graphic design based on client culture and brand

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WCC or Outsourcing … questions to consider

Question Out. WCC

Is client’s communication need based on a specific business strategy or objective?

Is employee research needed to develop a communication approach?

Does the client already have an existing relationship with one or the other? If so, is that working well?

If it is an Outsourcing client, do they want to leverage the “bundled” communication to save money?

Does client want a local communication presence?

Does it make sense for WCC and Outsourcing to share the communication business?

Is the client interested in a customized portal or interactives?

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Employees … what’s on the “brain”?

• New US employee engagement survey shows more employees say benefits play significant role in their decision to join an organization (up 10% from 2005)

• A good retirement savings or pension plan ranks #2 in value to employees (PAY is #1)

• Only 43% of employees say they are doing enough financially to prepare for retirement (the percent who actually ARE doing enough is probably much lower)

• Only 41% say that their company is doing enough to help them prepare for retirement

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The new retirement deal

• Age matters – Segmenting the audience is critical as different strategies are needed to communicate with various age groups

• Think life planning – Talk about financial health … not just “retirement”

• Simplify and personalize – Jargon and financial terms can confuse people. Use personalized tools that SHOW rather than tell the story.

• Involve employees – They are taking on more responsibility and risk. Employers need to engage them in actively planning for a healthy financial future.

• Showpiece the plan – Help employees see the value of their retirement benefits. Plans are a big expense for employers and should be the cornerstone of an organization’s Total Rewards package.

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Hot topics in retirement … what to listen for with clients

When your client says …

• “Our employees don’t appreciate the value of their retirement package.”

• “We’re freezing our retirement plan next year.” or “We’re planning big changes for our retiree medical plan.”

• “We don’t think our employees are saving enough.”

• “Our executive plans are changing.”

• “We want to do a pension plan cash out.”

Let’s discuss …

• Retirement or total compensation statement – can be print or online

• Employer materials vs. vendor materials

• Employee meetings and education campaigns

• Personalized statements

• Required notices, SPD updates

• Retirement modeling tools and apps

• Retirement vertical for HR portal

• Personalized statements

• QSERP/deferred compensation communication

• Personalized statements

• Pension plan cash out communication package

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WCC retirement clients … what they’re doing

• Kroger – Positioning retirement communication alongside overall health (good health = a more financial secure future)

– Great Financial Health flipbook

• Honda – Ongoing retirement planning education by leveraging print and personalized tools

– Retirement Planning flipbook

– Power Planning statement

– Widgets

• OGE – Education about new retirement plan choices

– Decision guide, posters, personalized statements

– Interactive CD-ROM

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WCC retirement clients … what they’re doing

• St. Luke’s Episcopal Health System –Multimedia approach to retirement change

– Executive focus groups, print with personalized statements, cascaded meetings with voiceover PPT

• Lennox – Awareness and education of retirement change in U.S. and Canada

– Interactive flip book, print, personalized statements,

• Pan American Life – Communicating a pension freeze and 401(k) change

• Noble Energy, Rowan – Helping employees understand the total value of their compensation

– Print total compensation statements

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Pension plan cash out package

• 3 mailings– Educational brochure with

election form and required notices

– Personalized statement– Reminder postcard

• $35,000 base price + $30/participant (pricing modifications for larger groups)

Sample postcard

Sample brochure pages

Sample statement

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Mercer BelongProprietary portal platform

• Leverages technology to support engagement and collaboration

• Delivers HR information in a streamlined way through apps, guides, groups and blogs – reflecting how we access other information in our everyday lives

• Represents best practices based on 20 years of experience – regularly refreshed to reflect newest and best thinking about HR communication

• Built on SharePoint because clients are movingin that direction and it supports seamless integration of content, collaboration and social media

• Other new media –

– Mobile contact app

– Mobile quizzes

– QR tags

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Next steps … what’s in it for you?

• Sales credit – everybody wins when we bring in more business

• Builds credibility with clients – shows you are engaged with other LOBs and can further support client business objectives through offering other services

• Achieve “One Mercer” goal – we are one company and should leverage that power

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Questions