BrandSpotter: advanced social media monitoring

Word of mouth is the most trusted source of information:

92% of internet users trust friend’s opinion published on social media

70% of internet users trust products and services reviews published on on-line review aggregators

Only 18% of internet users trust banner ads

32% of internet users trust context ads

«34% of internet users delete official reply to their negative publication, 30% reply positively, 18% become loyal to the company» - Nielsen University

Why is Social Media Monitoring important

Social Media

Mentions from more then 60 million sources*

*Russian-language blogs, social network accounts, Twitter accounts, UGC websites, forums, media websites, e-commerce websites

Automatic sentiment mark-up based on built-in linguistic model

Advanced features: word clouds, influencer tracking and more

Intuitive interface, exportable reports and graphs for every single metric.

Why BrandSpotter

Social Media

Marketing

Public relations

CEO

Brand manager

BrandSpotter helps:

Agency

BrandSpotter helps to evaluate customer reaction and efficiency of advertising campaigns or other marketing activations both on and off line.

Call centers24\7 hot line. BrandSpotter tracks customer enquiries including negative ones in real time. Therefore customer service allowed to react accordingly.

Negative mentions available on the interface in 5 minutes after being published online. PR department is informed immediately about negative mentions and competitors’ attacks.

Data from social media monitoring help to optimize your social media strategy. Being independent, BrandSpotter could be used as a KPI measurement system.

BrandSpotter helps to identify behavioral trends, insights, barriers and category drivers; allows to capture threats and weaknesses on the early stage.

BrandSpotter allows to optimize workflow dealing with social media:automatically track user conversations, instantly react in case of emergency, receive solid statistical reports. Data analysis facilitates planning and implementation of digital strategy.

Social Media

The market leader in Russia in terms of source coverage

Sentiment mark-up based on built-in mashine-learning linguistic models. Automatic spam filtration

Advanced analytics, including customer segmentation and profiling

Word Clouds

Competitive advantages

Общие данные о рекламной кампании

More then 30% of Russian internet population are frequent visitors of forums invisible for

search engines and other social media monitoring tools.

Regional forums are major discussion boards and information sources for

people across the huge country.

Major narrow-niche theme forums have highly established audience, high

influence, lots of theme content, and are seen as significant opinion sources for experts.

We constantly grow our source base. Any missing website could be rapidly added on demand.

Sources: forums

Общие данные о рекламной кампании

BrandSpotter tracks user conversations at major

e-commerse aggregators: Yandex.Market, Torg.mail.ru, Price.ru

e-shops: Ozon.ru, Digital.ru

retail chains online-shops: M-Video, Eldorado

Sources: e-commerce

Общие данные о рекламной кампании

BrandSpotter relies on automatic sentiment mark-up.

Automatic sentiment mark-up dramatically increases processing speed and assures almost

instant reaction to negative mentions in case of emergency. On the interface every negative

mention is marked by red.

Automatic sentiment mark-up grants significant cost reduction on sentiment analysis and

sufficiently increases reporting speed.

Sentiment mark-up

Общие данные о рекламной кампании

Word clouds allow to visualize how frequently particular words are in

use in positive, neutral and negative context with the brand names,

thus identifying words related to the brand or its competitors. Clouds

allow to evaluate the situation rapidly and pick major concerns

relevant to the brand and the market segment. Identify behavioral

trends, insights, barriers and category drivers!

World Clouds

Общие данные о рекламной кампании A worldcloud sample: airlines negative mentions

The problem of luggage is the major cause of negative mentions for the air carriers

Общие данные о рекламной кампании Standard metrics and filters

All metrics are available for the mention feed for a brand in general, as well as for

separate topics related to the brand and for its competitors, together and separately

All data could be filtered according to time period, sentiment, sources and topics

Totally exportable data (.xls or .xlsx)

Общие данные о рекламной кампании Standard metrics and filters / Mention dynamics

Mention dynamics is split by sentiment, topics and competitors

конкурентам.

Общие данные о рекламной кампании Standard metrics and filters / People

«Unique authors» metric allows to identify important users, brand haters and brand lovers, to split users by source or topic

Общие данные о рекламной кампании Standard metrics and filters / People

«Subscribers number» allow to compare mentions in terms of reach and to estimate the number of possible viewers for every mention.

A mention from an influencer

Общие данные о рекламной кампании Additional features / People

Number of subscribers along with the number of mentions allows to sort authors in order to identify influencers, brand lovers or haters, competitor’s agents and more.

Negative mention from the celebrity (more then 60 000 subscribers) = PR-crisis.

People who posted negative mentions sorted by the number of subscribers

Общие данные о рекламной кампании Additional features / People

One click to the mentions from a particular user

Общие данные о рекламной кампании Additional features / Platforms

Analyze mentions on particular platforms (websites) as well as share of platforms in the total volume of mentions

Общие данные о рекламной кампании Additional features / Anti-crisis

«Repetitive mentions» metric tracks frequency of mentions from single authors and helps to identify attacks from competitors.

“Reputation index” allows to track brand’s reputation change. Index equation counts based on positive, negative and neutral mentions ratio on the scale from -100 to +100. If the index drops below zero, it’s time for action.

Общие данные о рекламной кампании Exportable reports

Totally customizable and exportable reports (time period, source, etc.). Email on demand on daily, weekly or monthly basis.

Contacts:Ilya Ermolaev, business development director

ilya@brandspotter.ru, +7 905 504-95-69

Anna Musatova, client service director

anna.musatova@branspotter.ru, +7 916 223 5264, +7 499 253 2001