brandwatch masterclass: categories, tags & rules

30
Brandwatch Masterclass / Categories, Tags, & Rules Brit Ferguson [email protected] | Tel: 646-568-6217 May 8 th , 2014

Upload: brandwatch

Post on 28-Jan-2015

108 views

Category:

Social Media


0 download

DESCRIPTION

NY Masterclass Session, May 8

TRANSCRIPT

Page 1: Brandwatch Masterclass: Categories, Tags & Rules

Brandwatch Masterclass / Categories, Tags, & Rules

Brit Ferguson [email protected] | Tel: 646-568-6217

May 8th, 2014

Page 2: Brandwatch Masterclass: Categories, Tags & Rules

Agenda

© 2013 Brandwatch | www.brandwatch.com 2

•Defining Tags, Categories, & Rules

•Sorting your data with Tags & Categories

•Automating your Actions via Rules

Page 3: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 3

Tags

Page 4: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Defined

4

•Allow you to segment data by customer profile, by emotion, by conversation type or anything you want.

•Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data.

© 2013 Brandwatch | www.brandwatch.com

Page 5: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 5

Categories

Page 6: Brandwatch Masterclass: Categories, Tags & Rules

Categories / Defined

6

•Provide a structured way to segment your data

•Similar to Tags, but allow you to group related data attributes with sub-categories

•Can be added automatically with Rules or Bulk Actions and once applied you can use them to Filter or Chart your data.

© 2013 Brandwatch | www.brandwatch.com

Page 7: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 7

Rules

Page 8: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Defined

8

•Allows you to automatically perform actions on mentions, both in the future & historically, based on searches & filters you define.

•Use to automatically tag, categorize or adjust sentiment of all your mentions in real time.

© 2013 Brandwatch | www.brandwatch.com

Page 9: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 9

Setting Up in Brandwatch

Page 10: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 10

Tags

Page 11: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Setting Up

© 2014 Brandwatch | www.brandwatch.com 11

Page 12: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Setting Up

© 2014 Brandwatch | www.brandwatch.com 12

Page 13: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Setting Up

© 2014 Brandwatch | www.brandwatch.com 13

Page 14: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Setting Up

© 2014 Brandwatch | www.brandwatch.com 14

Page 15: Brandwatch Masterclass: Categories, Tags & Rules

Tags / Setting Up

© 2014 Brandwatch | www.brandwatch.com 15

Page 16: Brandwatch Masterclass: Categories, Tags & Rules

Tags / In Action!

© 2014 Brandwatch | www.brandwatch.com 16

Page 17: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 17

Categories

Page 18: Brandwatch Masterclass: Categories, Tags & Rules

Categories / Setting Up

© 2014 Brandwatch | www.brandwatch.com 18

Page 19: Brandwatch Masterclass: Categories, Tags & Rules

Categories / Setting Up

© 2014 Brandwatch | www.brandwatch.com 19

Page 20: Brandwatch Masterclass: Categories, Tags & Rules

Categories / Setting Up

© 2014 Brandwatch | www.brandwatch.com 20

Page 21: Brandwatch Masterclass: Categories, Tags & Rules

Categories / Setting Up

© 2014 Brandwatch | www.brandwatch.com 21

Page 22: Brandwatch Masterclass: Categories, Tags & Rules

Categories / In Action!

© 2014 Brandwatch | www.brandwatch.com 22

Page 23: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 23

Automating with Rules!

Page 24: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Getting Automated

© 2014 Brandwatch | www.brandwatch.com 24

Page 25: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Getting Automated

© 2014 Brandwatch | www.brandwatch.com 25

Page 26: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Getting Automated

© 2014 Brandwatch | www.brandwatch.com 26

Page 27: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Getting Automated

© 2014 Brandwatch | www.brandwatch.com 27

Page 28: Brandwatch Masterclass: Categories, Tags & Rules

Rules / Getting Automated

© 2014 Brandwatch | www.brandwatch.com 28

Page 29: Brandwatch Masterclass: Categories, Tags & Rules

Recap

© 2014 Brandwatch | www.brandwatch.com 29

•Defining Tags, Categories, & Rules

•How to sort your data

•Automating your Actions with Rules

Page 30: Brandwatch Masterclass: Categories, Tags & Rules

© 2014 Brandwatch | www.brandwatch.com 30

Questions?