brandwatch masterclass: using brandwatch for product development
DESCRIPTION
NY Masterclass 2014 - #brandwatchtipsTRANSCRIPT
Georgia Tregear / Account Director
Using Brandwatch for Product Development
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LISTENING TOCUSTOMERS
FINDINGOPPORTUNITIES
QUESTIONS
LISTENING TOTHE CUSTOMER
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Reality: Smart TVs are outselling 3D TVs
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Worldwide; September 2013; 18 years and older; Internet users
Source: Ofcom & Statista
And… The Customers Aren’t Happy
“79% of respondents said
they regretted buying a 3D television”
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Voucher Codes Pro, survey of 1,000 3D TV owners
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4K TVs
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3 MAIN COMPLAINTS:
• Price
• Lack of Content
• Size
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EXPANDING EXISTING
PRODUCTS
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WEARABLE TECH
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FITNESS TRACKERS
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Color mentions
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Color Mentions
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FINDINGOPPORTUNITIES
IT’S NOT ALL ABOUT TECHNOLOGY…
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ENERGY BARS
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LEARN FROM YOUR COMPETITORS
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KEY TAKE AWAYS
• Are you thinking about what consumers really want?
• Who’s your target audience?
• Will historical data help?
• Brandwatch Rules and Categories are your friends!
• Ask your customers and look at your competitors!
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QUESTIONS?
Email [email protected]
Web brandwatch.com
Twitter @brandwatch
Telephone
UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 38980534th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom