TOTAL VALUE OF TOP 100 CHINESE BRANDS

$464.2 BILLION

TOP 100 VALUE INCREASED 22%

MARKET-DRIVEN BRAND VALUE DOUBLED, STATE-OWNED ENTERPRISE VALUE DECLINEDThe value of market-driven brands increased by 97%, while the value of SOE brands declined 9%.

VALUE OF TOP 100

GROWTH OF TOP 100

47%

53%

-37%

$66,077 Mil. $55,927 Mil.

+95%

-13% +18%-9% +55% -18% -20%

-11% -13%

TOP 10 BRANDS

TOP 10 RISERS

NEW ENTRY

$59,684 Mil.$34,521 Mil. $30,897 Mil.

$21,005 Mil. $15,493 Mil. $15,427 Mil. $11,861 Mil.$12,022 Mil.Three market-driven brands – Tencent, Alibaba and Baidu – comprise about half of the value of the Top 10 most valuable brands.

Almost doubling in value in one year to $66.1 billion, Tencent rose to number one in the BrandZ™ Top 100 Most Valuable Chinese Brands 2015. Tencent increased 442 percent in brand value over the past five years.

Alibaba appeared for the first time in the BrandZ™ Top 100 Most Valuable Chinese Brands, ranking number two after Tencent and ahead of China Mobile, based on rapid appreciation in brand value following its record-setting IPO (Initial Public Offering), which raised $25 billion.

Two brands derived over half of their revenue from outside of China: technology company Lenovo gained 62 percent; and ZTE, the telecom equipment maker, 53 percent. This development suggests the growing global presence of Chinese brands.

1 Tencent 7 New Oriental 8 Baidu 9 Pearl River 10 Hanting

% Growth

95%

2 Ctrip

71%

3 BYD

69%

4 Xueersi

64%

5 Ming Jewelry

59%

6 Mengniu

57% 56% 55% 48% 45%

+97%

-9%

US$ 218,728 Mil.

US$ 245,506 Mil.

OVERSEAS REVENUE

BRAND NEWCOMERS TOP 100 RANK

2374854

616895

98

MARKET- DRIVEN BRANDS

SOEs53%

62%

1 Tencent 2 Alibaba 3 China Mobile 4 ICBC 5 Baidu 7 Sinopec 9 PetroChina 10 Bank of China6 China Construction

Bank

8 Agricultural Bank of China

Alibaba

Letv

ZTE

Baiyunshan

Great Wall

Yonghui Superstore

Yihaodian

TCL

Retail led the categories in brand growth driven by

the addition of Alibaba. Even without Alibaba

retail rose 64 percent.

CATEGORIESValue is concentrated in a few categories, with Retail leading the growth and Technology, Banks, Telecom Providers and Retail accounting for almost three-quarters of the total value.

12 CATEGORIES7 CATEGORIES2 CATEGORIES UNCHANGED

9 Brands

TECHNOLOGYUS$ 106,886 Mil.

9 Brands

BANKSUS$ 96,291 Mil.

-16%

4 Brands

RETAILUS$ 62,287 Mil.

+3,827%3 Brands

-4%TELECOM PROVIDERS

US$ 71,272 Mil.

+141%

2 Brands

CARSUS$ 1,877 Mil.

+18%

2 Brands

CATERINGUS$ 483 Mil.

+ 14%

7 Brands

FOOD & DAIRYUS$ 14,572 Mil. + 1%

4 Brands

HEALTH CAREUS$ 5,500 Mil.

+4%

2 Brands

OIL & GASUS$ 27,515 Mil.

+ 20%

7 Brands

HOME APPLIANCES

US$ 6,529 Mil.

+ 4%

2 Brands

PERSONAL CARE

US$ 978 Mil.

+ 48%

2 Brands

TRAVEL AGENCIES

US$ 1,439 Mil.7 Brands

APPARELUS$ 2,424 Mil.

-22%

11 Brands

ALCOHOLUS$ 16,055 Mil.

-1%

1 Brand

FURNITUREUS$ 359 Mil.

-10%

6 Brands

INSURANCEUS$ 28,288 Mil.

-2%

3 Brands

JEWELRY RETAILERUS$ 1,241 Mil.

+57%

2 Brands

EDUCATIONUS$ 1,399 Mil.

3 Brands

HOTELSUS$ 998 Mil.

0%10 Brands

REAL ESTATEUS$ 9,594 Mil.

0%+7%

4 Brands

AIRLINESUS$ 8,248 Mil.

+78%

TOP 100: 8

Methodology and Valuation by

www.brandz.com

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2930

3132

33P

oly Real Estate

3435

3637

3839

4041

4243

Tong Ren Tang

4445

4647

48495051 Snow Beer5253555657 54 Baiyunshan585960616263646566676869707172737475 Suofeiya76777879

8081

Qua

njud

e82

8384

8586

8788

8990

9192

9394

9596

9798

9910

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