bratislava 17052007veselin perovic phd1 faculty of economic informatics university of economic in...
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Bratislava 17052007 Veselin Perovic PhD 1
FACULTY OF ECONOMIC INFORMATICSFACULTY OF ECONOMIC INFORMATICSUNIVERSITY OF ECONOMIC IN BRATISLAVAUNIVERSITY OF ECONOMIC IN BRATISLAVA
1111thth International Scientific Conference International Scientific ConferenceAIESA – building of society based on knowledgeAIESA – building of society based on knowledge
Bratislava 17Bratislava 17thth – 18 – 18thth may 2007 may 2007
WHAT IS CONTROLLINGWHAT IS CONTROLLING??
Veselin PerovicVeselin Perovic, , PhD, BSc. Economy PhD, BSc. Economy
Associate Professor Associate Professor
Faculty of technical sciences Novi SadFaculty of technical sciences Novi Sad
e-mail: [email protected]: [email protected]
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CONTROLLINGCONTROLLING
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Defintion of term CONTROLLINGDefintion of term CONTROLLING
To controllTo controll - controll, managing, rules setting and
directing ...
Controlling outlines bussiness policy of an enterprise
It includes the tasks of management planning and
business processes supervision and informations
ControllingControlling
Planning Managing Supervision Informations
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COOPERATION COOPERATION MANAGER MANAGER -- C CONTROLONTROLLERLER
A controller doesn't control.
Who performs the controlling function ?
Manager’s job is to do the controlling,
controller has to ensure that the managers
actually do carry out their controlling.
Controller is an adviser, not an executive.
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THE ROLE OF THE CONTROLLER THE ROLE OF THE CONTROLLER The controller’s task is to create instruments
(strategic and operative), and to show how
these tools are to be used..
PreconditionsPreconditions:
Academic bacground – specialization in Academic bacground – specialization in
controlling, experience i finance, management controlling, experience i finance, management
and knowledge of business operations.and knowledge of business operations.
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A controlling procesA controlling procesA controlling procesA controlling proces
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A controlling procesA controlling proces
MANAGERMANAGER CONTROLLER
Manage business
Responsible
for result
Responsible for Responsible for reporting reporting
Resposinble for transparencyResposinble for transparency
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Current situationCurrent situation
Current situation in our praxis is that in majority of finance departments exists a sector for planning and analysis.
It should be said that analyses tasks are directed to the achieved things. The main task, is almost, to analyze things that where happened in the past.
Organization of modern controlling would be directed to present and future, so a modern financial manager and other managers in an enterprise can bear in mind the goals of profit, realization, financial security and rational enterprise liquidity.
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Connection controlling – planningConnection controlling – planning
Strategic planning the WAY to go
Targets
MeasuresMeasures
How to attain all that?
Operative planning
WW(Growth)(Growth)
AA(Develop.)(Develop.)
YY(Profit)(Profit)
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Controlling = WAY to a profit zoneWhich WAY does the company go?
G = Growth (W)
D = Development (A)
P = Profit (Y)
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BALANCED SCORECARDBALANCED SCORECARDPerformance measurementPerformance measurement
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Kaplan & Norton Kaplan & Norton Tranlsating strategy into actionTranlsating strategy into action
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Managenet by objectivesManagenet by objectives
DevelopmentDevelopment Strategic themesStrategic themes
TargetTargetTargetTarget
ActionActionActionAction
IndicatorIndicatorIndicatorIndicator
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