brave new (mobile) world, or, how the mobile web changes everything
DESCRIPTION
This presentation introduces people to what can be done on the web using mobile phones. It highlights how web-enabled phones allow for new ways of accessing information, finding businesses, and interacting with the world. It also discusses how location-aware phones allow people to better locate information about local businesses and services. This presentation was last given at the Hood River County Rotary on January 5, 2012.TRANSCRIPT
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Brave new (mobile) worldOr, how the mobile web changes everything
Buzzy NielsenLibrary Director
January 5, 2012This presentation is licensed under a Creative Commons 3.0 Attribution
United States license. http://www.creativecommons.org
Multi-dimensional barcodes!
That can transport you anywhere!(on the web)
We're all going mobile
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
83% of adults own cell phones
Younger generations= Higher use
Pew Research Center's Internet & American Life Project, Americans and their cell phones, August 15, 2011
44% access the Web on their phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
25% use only mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
51% of the younger are mobile-only
Dystopian cage fighting
VS
Contender: George OrwellSecret weapon: 1984
Greatest fear:Information deprivation
Contender: Aldous HuxleySecret weapon: Brave New World
Greatest fear:Sensory overload
Cover art from Brave New World by Aldous Huxley, first edition published by Chatto and Windus, 1932
A Brave New World
Instant gratification
Instant gratification
Social networking
Microblogging
Scheduling
Navigation
Texting
InternetPhone calls
And it knows where you live
And it knows where you live
People behave differentlyin a mobile world.
They shop differentlyScan a barcode
Find pricesand reviews
Locate storesthat have it
They find things differentlyMap whatyou want
Find a placethat has it
Get turn-by-turn directions
They do lots of things differentlyFind a
restaurantInteractsocially
Find businessesand services
And we need to serve peopledifferently in a mobile world.
Desktop site of Insitu
Do you scale down well?
Desktop sites of Insitu and Rosauers viewed on a mobile phone
Do you scale down well?
Desktop and mobile sites of Waucoma Bookstore, Hood River
Do you scale down well?
Are you helping them find you?
Are you helping them find you?
What, nolibrary listing!!??
Are you where the people are?
GIMPImage editor
ShutterScreenshot utility
LibreOfficeImpress
Presentation program
Fedora LinuxOperating system
CyanogenModMobile phone
operating system
Thank you
This presentation was made using open source software:
ChromiumWeb browser
View this presentation online:http://www.slideshare.net/hrcld