brazil 22 jump street online media plan colum… · brazil! reach %! 29.86%! target unique users!...
TRANSCRIPT
![Page 1: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/1.jpg)
Online Marketing Campaign
BRAZIL 22 Jump Street
Online Media Plan
![Page 2: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/2.jpg)
Internet Audience - Brazil
96.7MM
57.7MM
Source: ComScore June 2014
Movie Target Male/Female 18-‐24, fans of
franchise
![Page 3: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/3.jpg)
• 24 Days Campaign • R$144.999,98 Media Investment
22 Jump Street - Online Campaign
Target: Male/Female 18-‐24 Fans of franchise, comedy and talent
![Page 4: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/4.jpg)
Strategy
The campaign is composed by: - Publieditorial and video on comedy sites; - The major movie websites with Take Over and standard formats; - Aggressive Facebook Social Ads reaching 15 million fans of genre;���- Interaction between 2 major fanpages kidding about the horror genre; - Google search, media display (Google Display Network) and engagement ads; - YouTube coverage with True View format; - Promoted Tweets generating engagement exploring the content; - Showtime tickets campaign covered by ingresso.com. - Wallpaper and arroba in a misc teen content website (Pure Break)
22 Jump Street - Online Campaign
![Page 5: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/5.jpg)
Strategy Comedy sites
3 big Brazilian comedy sites: O Boteco da Net,
LOL Hehehe, Bobagento, Kibe Loco and vlogger 5
Alguma Coisa.
Premium ad Network
Facebook social ads, targetted by 18~24 years fans of comedy, talent
and franchise
Movie Site
1 major Brazilian movie websites 1-day Wallpaper
Multi Home.
Over 8,000 sites ad network running ads on CPV format
(counting after 6”)
Google search, Display ���and Youtube will reach���
fans of the comedy. Social Media
Roadblock during one week
Promoted Tweets engaging users through
movie content
22 Jump Street - Online Campaign
Misc Teen Content Teen content website Wallpaper and arroba
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Roadblock during the week.
22 Jump Street - Online Campaign
![Page 7: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/7.jpg)
Reach the target MF 18-24, fans of franchise, comedy, talent.���
22 Jump Street - Online Campaign
Google Display Network + Hover to play Search text ads
![Page 8: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/8.jpg)
YouTube True View InStream
22 Jump Street - Online Campaign
True View
![Page 9: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/9.jpg)
Reach the target MF 18-24 fans of franchise.
Estimated 15 million fans of cast, franchise and comedy.
22 Jump Street - Online Campaign
Social Ads
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22 Jump Street - Online Campaign
Full Page Reach Media Video Hot Slide Video
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22 Jump Street - Online Campaign Comedy Sites
![Page 12: BRAZIL 22 Jump Street Online Media Plan Colum… · Brazil! Reach %! 29.86%! Target Unique Users! 8.6 MM! Total unique users! 96.7 MM! Number of Days! 24! Imps / Unique Users! 3+!](https://reader036.vdocument.in/reader036/viewer/2022080721/5f7a8eb3dd20fd613c71cb3c/html5/thumbnails/12.jpg)
22 Jump Street - Online Campaign Movie Site
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22 Jump Street - Online Campaign Misc Teen Content
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22 Jump Street - Online Campaign Dynadmic
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Brazil Reach % 29.86%
Target Unique Users 8.6 MM
Total unique users 96.7 MM Number of Days 24
Imps / Unique Users 3+
Total Imps. Campaign 25,8 MM Recommend Investment 22 Jump Street (Reais) R$ 144.999,98
22 Jump Street - Online Campaign