brazil –miami connection through proxio · marketing tools. powerful services for the members....
TRANSCRIPT
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Brazil – Miami Connectionthrough Proxio
Teresa King Kinney, CEO
Miami Association of Realtors
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How Proxio works in Miami
Also, cover Syndication agreement …
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Marketing ToolsInternet Opportunities
MLSExclusive Listings
Referral OpportunitiesQuestions & Answers
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Miami Association of RealtorsNow the largest local association in the U.S.
25,000 Members3,000 Companies
Proud that you were 1st of all of our 65 International Partners
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MLSAdvantages to Large Offices … to all Offices
… To Sellers/Owners … to Buyers … to Renters
Exclusive ListingsBenefit everyone – 70% Co‐op Sales
Referral Business OpportunitiesLocally – Nationally ‐ Internationally
Internet SitesAll listings – all sites – “market maker” – more sales!!
Marketing ToolsPowerful services for the members
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Premium Marketing Tools
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Over $30,000In Premium Marketing Tools for Every MIAMI
Member‐ FREE ‐
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Create Marketing Tools Your Members
Can’t Live Without!
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On your phone!
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FREE Slide Shows
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INTERNET OPPORTUNITIES
WHY LIST WITH YOU?...
MORE LISTINGS GOTO MORE PLACES
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These national sites and the sites that they power total more than 330 real estate search Web sites!
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Point 2 Agent
These national sites and the sites that they power total more than 350 real estate
search Web sites!
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Turn every service into a marketing opportunity for your members.
This marketing piece can beCo‐Branded
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Whenever possible, create a guide for your Members …
A Conversationwith Buyersor Sellers
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Referral System Participants•Argentina•Brazil•Canada•Costa Rica•Cyprus•Czech Republic•Denmark•Egypt•El Salvador•Finland•France•Germany•Greece
•Guatemala•India•Ireland•Italy•Jordan•Latvia•Lebanon•Mexico•Netherlands•New Zealand•Norway•Panama•Peru
•Poland•Portugal•Qatar•Russian Federation•Saudi Arabia•South Africa•Spain•Sweden•Thailand•Ukraine•United Arab Emirates•United Kingdom•United States•Venezuela
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WorldProperties.Com
15
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Consumers can select any of Proxio’s languages for their search. Other choices: sq feet or sq meters, choice of 24 currencies, choice of 12 property types (house, condo, fractional, land, commercial, etc)
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Search results include links to details, links to agent; map refreshes to display all property locations
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When an agent networks with other agents, all listings can be presented and searched on the Proxio mini‐site ‐‐ all of this happens automatically. Agent gains referral opportunities and a larger marketing presence.
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The International MLS is …
A Marketing tool to capture the businessLocally and Internationally
More commissions and referral feesLocally and Internationally
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MLS & Services
Make everything you do:
• … about the members
• … about the buyers & sellers
Promote MLS also as a public service
Promote as marketing your city, region, country
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Can be customized for
Company and/orAgent
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MLS
• MLS Vendor/Company– NAR Expo – private demos/meetings– Language – ease of use – flexibility
• Services – market each to members– Show them how to use them– Show them how to position with buyers/sellers
• Marketing Materials– Create to use with buyers & sellers
• MLS Rules – keep them simple
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The MLS …• Was organized to provide a better, more efficient service for buyers and sellers
• Every member of the MLS is not only a member of the xxx Association, but has also pledged to adhere to a higher standard of Ethics
• Every member of the MLS is a person of vision who has adopted this progressive service in order to better serve his customers
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The MLS is …• The most modern and successful method of carrying on real
estate transactions.• Under this plan, you list your property exclusively with 1
member of the MLS and this professional represents you ‐and works with all other professionals to sell your property
• This MLS professional not only agrees to put your property before his other customers, but to employ the other MLS members and their selling organizations to help find a buyer.
• Under this system, you have the services of over xxx companies (or professionals).
• If there are any buyers for your property, the combined efforts of this large selling organization will surely find them.
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MLS – Exclusive Listings …
• The only stipulation is that the property must be listed exclusively with 1 MLS member company at a fair price based on similar properties in the area.
• It is necessary to give an exclusive listing for a period of time because he must relist this property with every other member of the MLS.
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It costs no more …
• By the working agreement among the MLS participants, the compensation for services you agree upon with your representative is shared between the listing and selling companies.
• It costs you no more to have the entire MLS working for you – through your professional.
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Prompt Service …• Cooperation in selling offers greater efficiency among MLS members and prompt service for the buyers and sellers.
• Your chances of finding a buyer are xxx times greater than they are under the ordinary method of listing.
• A buyer’s chances of finding the right property in a shorter period of time are xxx times greater as well because of having access to the combined listings of xxx MLS participants.
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When you want to Buy…
• Work with a member of the MLS because he has the combined listings of over xxx companies
• Work with 1 professional and get access to all properties listed by all MLS companies
• Shop through the internet, save time and be better prepared to buy
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When you Sell …
• Through a member of the MLS, you receive the combined selling efforts and selling abilities of all MLS partipants
• Your property is exposed to more buyers
• Your property has a much better chance of selling sooner
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Through an Exclusive Listing, you get …
• An exclusive representative who enlists all xxx other MLS participant companies to help sell your property
• The best of all worlds – work with directly with me –and I will work with all companies to sell your property
• A world of exposure for your property – locally, nationally, internationally
• Your property advertised on xx internet sites and in my entire international referral network of professionals
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Marketing ToolsPowerful services for the members
Internet SitesAll listings – all sites – “market maker” – more sales!!
MLSAdvantages to Large Offices … to all Offices
… To Sellers/Owners … to Buyers … to Renters
Exclusive ListingsBenefit everyone – 70% Co‐operative Sales
between 2 MLS companies
Referral Business OpportunitiesLocally – Nationally ‐ Internationally
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Referral Opportunitiesand
Broker Partnering
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Marketing Your International Network
Gains More Local Business!
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MIAMI Members at SECOVIFrancisco AnguloMarco FonsecaJohn Kinney
also … NAR 2012 President
Moe Veissi