1. TA BrazilLearnings from the process and our 3months time in Brazil in August- November 2011Henna Kriinen, Valtteri Melkko14. joulukuuta 11

2. 14. joulukuuta 11 3. 14. joulukuuta 11 4. Background of this project Brazil TA initiated in 2009 when Senac So Paulo together with Banco SantanderBrazil called Finnish Tiimiakatemia to Brazil to hold a 2-weeks long TAExperience workshop. It was a big success! In order to know TA more and get itstarted in Brazil, Senac made Learning Expeditions to TA Finland and TAMondragon, Spain in 2009-2010. Senacs internal KickOff week for Tiimiakatemiawas held in May 2011 and it involved 10 directors, 40 students, 100 coordinatorsand teachers, 10 core team members and 10 partners: Santander, Natura,Grandene, Microsoft, the HUB, Irizar, Fagor, SoL Brazil and CDI among others. TheKickOff week strengthened Senacs decision to aim for launching the TA degreeprogram for Brazilian market. We also planned 7 pilots for starting to implementTA in Senac in 2011-2014. The process has been all about co-working, both physically in Brazil and by Skypefrom Finland and Spain. We are working for constructing a strong internationalnetwork because theres clearly a need of collaboration with more than one of theTiimiakatemias in this process. So far we have been only working with theinternational Tiimiakatemia network, Senac SP and Santander Brazil. Soon its timeto open up for other partners, networks and collaborators, and search for politicalsupport and relational support for reaching the goal which is to launch a FinnishTiimiakatemia and its degree programs in Brazil. This motorola reects mostly our 3 months piloting period in Senac Sao Paulo inAug-Nov 2011. We were there then as a team: teampreneurs Ana Aguirre &Valtteri Melkko, team coach Henna Kriinen.414. joulukuuta 11 5. Where we are working?So PauloRio de Janeiro14. joulukuuta 11 6. What went well? We had fun! incredible 3 months! We have made TA irresistible to Senac in a sense that it would be very hard to stop this change process anymore, so many parts of the organization are involved We implemented basic TA tools: Training Sessions, Birthgivings, Houston Calls, Forest & Back, and a little bit of Young Leaders program All the pilots we run during the 3 months (with students, professors and HR) went really well we got results that show the effect of TA methods Tiimimestari coaching for team coaches will start in Brazil in February 2012 - we could create and maintain the interest towards that14. joulukuuta 11 7. What went well? This was a new kind of experiment usually TA agents and pilots take place AFTER already starting Tiimimestari program we went BEFORE that was running, but didnt screw up the pilots even though we didnt have the full organizational support We made many company visits to form partnerships to BTA The long-term intention is there we have already done a lot of well planned action during a longer period in Brazil14. joulukuuta 11 8. First Beach & Back teaming-up day with our TA working team.14. joulukuuta 11 9. What went poorly? Theres a continuous battle for the continuity of the processinside Senac but we battled well! The basic trust to the process and us is shattering often Henna: too much of sharing informal, incomplete information,before it was officially decided together - here in TA we dothis, but in a bigger organization, in Brazil, its not good cultural differences? We didnt do good transition with Ana or Valtteri, who did notknow too much about the current project beforehand(periytys)14. joulukuuta 11 10. What went poorly? Sometimes we didnt respect Senacs or its employeesopinions enough on the other hand, maybe often they didntrespect ours / TAs either We didnt keep the Project Manager Patricia always enoughclose when doing dialogue e.g. by Skype to Finland we felt itwas somehow easier to have dialogue with Cecilia, the projectworker who has lived in Europe for 1 year, and has morecultural understanding this is why Patricia wasnt aware ofsome important points about the process we had shared withCecilia - > more distrust was caused We made many company visits but unfortunately 3 monthswas not enough to put in action many things with thepartners, now they are hot and without help!14. joulukuuta 11 11. Santander Brazil -one of thecompanies whowants TA but wehavent worked withthem since 2009.Now its time again! 1114. joulukuuta 11 12. What did we learn? Its important to have people who have personal experienceof TA tools & process working on place where TA is taken. Wethink its very important to have experienced TA coaches/agents present in these processes! (like in Mondragon TA) They have a value that people from outside of TA cannot havebecause when you have done it by yourself, you believe in it,and you can sell it! Leadership is about making decisions and taking theresponsibility that follows. Patricia: We dreamed this together, we are doing it together- this is how Senacs project manager feels about the partners& us, a very warm-hearted way to feel in business, it seems.14. joulukuuta 11 13. What did we learn? In Brazil, everything moves on with personal relations andtrust. In Senac everything moves on also with politics we used alot of time preparing presentations for important decision-makers during the time waiting for decisions, the futuredidnt exist... Portuguese language a lot! - language skills doesnt stopyou from going, but you need to be willing to learn. Execlusive rights for starting TA is apparently needed forSenac in SP because of the competition in that area how canTA give exclusive rights because its TAs value thatteampreneurs can sell anything to anyone? In Brazil we work with really big things & organizations inFinland we work with really small entrepreneurs - how can theTA international network climb into the next level (with caseBrazil)?14. joulukuuta 11 14. Our trio in Rio.Random people on thestreets stopped us andasked: What is that TA? 1414. joulukuuta 11 15. What will we do differently nexttime / What will we put in action? Lets create a plan where we have more time for dialogue with the TAcore team now we just had the training session once a week, butnot even one day for working together at the same place we needmore dialogue! We need to work on the vision of Brazil TA. Tiimiakatemias vision isto be the European Leading boundary braking centre of excellence inTeam Entrepreneurship in 2013. Tiimiakatemia Adult Educationsvision is that by 2015 there are 147 Tiimiakatemias and 1000trained Team Coaches who are coaching 1 million TeamEntrepreneurs. How does TA Brazil is linked with these visions? Wed like to make more close relations with different companies inBrazil around BTA - there is a need for offering more teams to workin there! In Santander, well implement the same things as in Senac Santander is the second main partner a team company is needed inthere!14. joulukuuta 11 16. What will we do differently nexttime / What will we put in action? More dialogue with a Tiimimestari graduate Anita Seidlerabout TA Brazil in Rio (Team Mastery in Rio) Back in Brazil in February 2012 with Tiimimestari! TA in Portugal is bubbling under Next steps in Portugal inFebruary 2012 in a creative industries forum - lets work on it!14. joulukuuta 11 17. Co-creating with the HUB network in Sao Paulo & Rio. 1714. joulukuuta 11 18. Notes from the conversation with TA teampreneurs and coaches from our birthgivingat Tiimiakatemia at 12.12.2011 Ulla & Mimmu: Brazilian & Spanish cultures have tendency to create a lot ofdialogue but maybe not about the meaningful points, besides, it takes250-800 hours to learn to dialogue with effect. In the other hand peopledont have time to talk enough in normal working enviroment. TA helps inthis and the best help is to speak English because that cuts the pointlesstalking and people really focus on what they say :) Ulla & Mimmu: process learning is another thing than case studies Ulla: When we talk about process learning the results can not be estimatedaccording to one training session or one event - its a process and the resultscan be seen only in the end - we must make this clear to all of our clientswho want to estimate the process already before its over Aleksi & Juho, the teampreneurs: Theres too little dialogue between the TAsin other countries, for example TA Euskadi and MTA in Basque Country havemore dialogue between TA Jyvskyl than between themselves, even thoughthey are just 1 hour away from each other. In Finland Tiimiakatemia andProAkatemia dont have enough conversation between each other.1814. joulukuuta 11 19. Notes from the conversation with TAteampreneurs and coaches from our birthgiving Juho Deb, a teampreneur asked: Can we give the exclusive rights to TAfor Senac in SP? Because we cannot hold the teampreneurs from sellingthe coaching processes anywhere, and since they are from Tiimiakatemiathey will easily sell Tiimiakatemia for others too. The aim with exclusiverights is good: to guard the quality. Can we make exclusive agreementthat does not take into account the teampreneurs sales, but onlyconcerns starting TA and states that no other educational organization inSao Paulo can start a TA within the next x-years? Exclusivity can be justtemporary and then the market needs to keep free for new initiatives.Here we clearly have a cultural difference: In Brazil the competition ishigh and universities do everything to guard their brands. In Finlandteampreneurs are the main power of TA and they are allowed andrecommended to use the Tiimiakatemia brand in all their actionseverywhere. Its not limited who they meet and sell to, even if they wouldsell trash. The question is, what do we believe in in Brazil? Freedom orcontrol. TA in Jyvskyl believes in freedom more than to control. Aleksi & Emma, teampreneurs: TA needs control with quality for nothaving poor TAs - for example if someone in China buys a papermachine they also buy the speacialist guys who know how to install andoperate it because the expertice is needed. Thats the same with TA. Wedont want to have TAs that are not operated with a right kind ofknowledge. Thats why its important to have staff from TA working in all 19the new locations on implementing the methods.14. joulukuuta 11 20. Thanks to all who contributed!valtteri_melkko@yahoo.comhenna@banana.http://teamacademybrazil.wordpress.com/2014. joulukuuta 11