brazil drinks more coffee
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By www.BuyOrganicCoffee.orgBrazil Drinks More CoffeeBrazil drinks more coffee these days. In fact today Brazil drinks more coffee than almost anyone except the United States, the world’s biggest coffee consumer. Considering that Brazil is the world’s leading coffee producer one would think that Brazilians would be avid coffee drinkers as well. Brazil exported 29,741,510 bags of green coffee in 2010. At 60 kilograms a bag this amounts to 1,784,490,600 kilograms. Brazil produces twice as much wholesale coffee as the second ranking producer, Vietnam. However, Brazil has not been a traditionally big consumer of its own product. Two things have changed this. One is the rise of the middle class in an increasingly prosperous Brazil. The other is that Brazil has cleaned up its act in regards to domestic coffee sales. Cleaning Up Domestic Coffee in BrazilBrazil has typically exported its best coffee. What was left over, after coffee growers exported the good stuff, was sold on the domestic market. Unfortunately, domestic coffee often had “fillers” such as barley, corn, soybeans, sugar and coffee bean skins mixed in. Nearly a third of the coffee sold in Brazil had these sorts of “fillers.” This was more profitable for Brazilian roasters but short sighted. When Brazil eradicated this practice coffee in Brazil got better. Now Brazil drinks more coffee because the coffee is purer. Even if the coffee in the cup is not healthy organic coffee, it is still better than the coffee/corn/barley/soybean mix that Brazilians used to drink.The Rise of the Middle Class in BrazilIn the last decade or so the middle class has grown throughout Latin America. From newly industrialized cities in North and Central Mexico down to the emerging powerhouse that is Brazil there is an expanding group of people between the rich and the poor. The middle class of Brazil has money, likes to go to the mall, and is partial to a good cup of coffee at the coffee shop. A measure of this is that the number of coffee shops in Sao Paulo has doubled in the last dozen years or so. Brazil drinks more coffee, good coffee, because it has more disposable income and because the coffee is better. A measure of how things work better in Brazil these days is seen in our article about how Brazil coffee storage will raise coffee farmer income. An infrastructure that works is likely help Brazil enlarge its middle class and a prosperous middle class in Brazil drinks more coffee.Brazil is Keeping More of Its Good Coffee at HomeAs the market for high quality coffee increases in Brazil, growers are selling more of their high quality coffee locally. Brazil drinks more coffee because when you have had a cup of good organic whole bean coffee or even regular coffee of high quality, it is hard to go back to a regular cup of coffee. Now, as Brazil drinks more coffee, more organic coffee, more coffee house coffee, and more coffee at home, it is catching up with the US as a coffee consumer.TRANSCRIPT
By www.BuyOrganicCoffee.org
In fact today Brazil drinks more coffee than almost
anyone except the United States, the world’s biggest
coffee consumer.
By www.BuyOrganicCoffee.org
Considering that Brazil is the world’s leading coffee producer one would think that Brazilians would be avid coffee drinkers as
well.
By www.BuyOrganicCoffee.org
Brazil exported 29,741,510 bags of green coffee in
2010.
By www.BuyOrganicCoffee.org
At 60 kilograms a bag this amounts to 1,784,490,600
kilograms.
By www.BuyOrganicCoffee.org
Brazil produces twice as much wholesale coffee as
the second ranking producer, Vietnam.
By www.BuyOrganicCoffee.org
However, Brazil has not been a traditionally big
consumer of its own product.
By www.BuyOrganicCoffee.org
One is the rise of the middle class in an
increasingly prosperous Brazil.
By www.BuyOrganicCoffee.org
The other is that Brazil has cleaned up its act in
regards to domestic coffee sales.
By www.BuyOrganicCoffee.org
Brazil has typically exported its best coffee.
By www.BuyOrganicCoffee.org
What was left over, after coffee growers exported the good stuff, was sold on the domestic market.
By www.BuyOrganicCoffee.org
Unfortunately, domestic coffee often had “fillers”
such as barley, corn, soybeans, sugar and coffee
bean skins mixed in.
By www.BuyOrganicCoffee.org
Nearly a third of the coffee sold in Brazil had these
sorts of “fillers”.
By www.BuyOrganicCoffee.org
This was more profitable for Brazilian roasters but
short sighted.
By www.BuyOrganicCoffee.org
When Brazil eradicated this practice coffee in Brazil got
better.
By www.BuyOrganicCoffee.org
Now Brazil drinks more coffee because the coffee
is purer.
By www.BuyOrganicCoffee.org
Even if the coffee in the cup is not healthy organic coffee
, it is still better than the coffee / corn / barley /
soybean mix that Brazilians used to drink.
By www.BuyOrganicCoffee.org
In the last decade or so the middle class has grown
throughout Latin America.
By www.BuyOrganicCoffee.org
From newly industrialized cities in North and Central
Mexico down to the emerging powerhouse that is Brazil there is an expanding
group of people between the rich and the poor.
By www.BuyOrganicCoffee.org
The middle class of Brazil has money, likes to go to the
mall, and is partial to a good cup of coffee at the coffee
shop.
By www.BuyOrganicCoffee.org
A measure of this is that the number of coffee shops in
Sao Paulo has doubled in the last dozen years or so.
By www.BuyOrganicCoffee.org
Brazil drinks more coffee, good coffee, because it has
more disposable income and because the coffee is better.
By www.BuyOrganicCoffee.org
A measure of how things work better in Brazil these days is seen in our article
about how Brazil coffee storage will raise coffee farmer income
.
By www.BuyOrganicCoffee.org
An infrastructure that works is likely help Brazil enlarge its
middle class and a prosperous middle class in Brazil drinks more coffee.
Brazil is Keeping More of Its Good Coffee at Home
By www.BuyOrganicCoffee.org
By www.BuyOrganicCoffee.org
As the market for high quality coffee increases in Brazil, growers are selling more of their high quality
coffee locally.
By www.BuyOrganicCoffee.org
Brazil drinks more coffee because when you have had
a cup of good organic whole bean coffee or
even regular coffee of high quality, it is hard to go back to a regular cup of coffee.
By www.BuyOrganicCoffee.org
Now, as Brazil drinks more coffee, more organic coffee, more coffee house coffee,
and more coffee at home, it is catching up with the US as
a coffee consumer.
By www.BuyOrganicCoffee.org
Please note, however, that while coffee consumption in Brazil has been on the rise, coffee consumption in the
USA has fallen.
By www.BuyOrganicCoffee.org
In the days following the Second World War Americans
consumed, on the average, twenty pounds of coffee per
person.
By www.BuyOrganicCoffee.org
Today they consume around 9 pounds per person while
Brazilians have gone up to 13 pounds per person.
By www.BuyOrganicCoffee.org
With a few more pounds per person, Brazil will pass the USA as the biggest coffee consumer in the world.
For more useful information about organic coffee please visit
www.BuyOrganicCoffee.org.