BRAZIL

Vu Le Nguyen 1158084

Truong Phuong Quyen 1158114

Le Phuong Nhi 1158089

Trinh Quang Anh Vu 1158159

Nguyen Thi Nhu Thao 1158130

CULTURAL ANALYSIS

Relevant historyGeographic settingCommunicationSocial InstitutionsReligionLiving conditionsLanguage

RELEVANT HISTORY

In 1500, the Portuguese names Pedro Alvares Cabrai was discovered Brazil

Brazil gained it’s independence from Portugal in 1822

Abolished slavery in 1888In the 19th century coffee

took the place of sugar as Brazil's most important product

GEOGRAPHICAL SETTING

Located in the northeastern part of South America

5th largest country in the world

Largest country in Latin America

Central and southern parts of the country is the Brazilian plateau

Brazil rightly called a "land of contrasts"

COMMUNICATION

Touching is common. Kissing on both cheeks is common among family members, relatives, friends and acquaintances

Handshaking, kissing, hugging, patting, embracing and holdings hands are common forms of greeting

SOCIAL INSTITUTIONS

Family's are large and normally include extended family

Nuclear family's with three children are becoming more common

SOCIAL INSTITUTIONS

Both sexes share in decision makingChildren rarely leave home before they are

marriedChildren normally live at home until they

are 30Family ties are very strongFamilies are becoming more urbanized Women are living home and moving into the

workforce

SOCIAL INSTITUTIONS

Parental roles vary by regionLiteracy throughout Brazil is 88%Children are required to attend school

for a minimum of 8 years Each Brazilian state has a governor

and legislatureBrazil is based on Roman code

RELIGION AND AESTHETICS

74% of Brazilians are Roman Catholic

Other religions +Protestant: 15.4%+Spiritualist: 1.3%+Voodoo: 0.3%+No religion: 7.4%

RELIGION AND AESTHETICS

Giving the “ OK “ to a Brazilian is offensive !!It’s mean “ Screw you”

LIVING CONDITIONS

Biggest meal is eaten in the middle of the day Types of food consumed is determined by

class level Main dish for all Brazilians to consume is

rice, beans, and manioc

LIVING CONDITIONS

Housing in urban Brazil is very similar to the United States

Generally houses have two stories

Brazilians are faced with water shortages so water tanks are placed on the roof to alleviate issues

LIVING CONDITIONS

In the urban areas of Brazil, most people prefer modern clothing

Young men wear jeans and T-shirtsShort skirts and dresses are very popular

among womenBusinesswomen usually polish their nails and

wear light make-up in the working environment

Never wear the colors of the Brazilian flag, green and yellow. It's not a suitable combination

LIVING CONDITIONS

The traditional clothing of Brazil varies from region to region

Brazilian clothes are comfortable, vividly colored, beautifully crafted and decorated with attractive accessories

LIVING CONDITIONS

Soccer is Brazil’s passion!!

Rio de Janeiro is the largest soccer stadium in the world which seats 200,000 people

Lower class individuals usually go to samba school

LANGUAGE

The official language is Portuguese

There are more than 200 tribal groups that speak indigenous languages

Some upper class individuals speak English, and other languages such as German, Italian, Spanish etc.

ECONOMIC ANALYSIS

PopulationEconomic statisticsDevelopment in Science and Technology

Distribution ChannelsMedia

POPULATION

The total population approximately 188 million

+Male: 92,949,000+Female: 95,130,000

Ethnicity

POPULATION

Age DistributionAge Population

0-14 years 48,431,000

15-64 years 128,166,000

65+ years 11,482,000

ECONOMIC STATISTICS

2012 Gross Domestic Product: $2,223 trillion

Resource & Minerals+Bauxite+Gold+Iron Ore+Nickel+Timber+Hydropower

DEVELOPMENTS IN SCIENCE & TECHNOLOGY

Processing sugarcane into ethanol 90% of vehicles sales are flex-fuel powered Ethanol sales expected to double from 2009-

2015

DISTRIBUTION CHANNELS

Approximately 800,000 retail stores Located in urbanized areas Top stores

+Carrefour +Sonae+Walmart

PRIMARY INDUSTRIES

_ Coffee took an essential part of the Brazilian history

_ Coffee was the main export in Brazil

MEDIA

Media Medium Percentage Reach

Television 98.2%

Radio 90.3%

Magazines 49.4%

Newspaper 48.1%

Internet 19.5%

Cinema 17.3%

Thank you for your attention !!