brazil overview june 2013. our country population: 194,216,900mobile: 265 million (70m internet...
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Brazil OverviewBrazil Overview
June 2013
Our countryOur country
Population: 194,216,900
Mobile: 265 million (70M Internet access)
Internet Access: 94 million
Source: Ibope EDTV 2013 / Mídia Dados 2012 / Anatel
49% 51%
USD 2,320 USD 940USD 6,400
(Avg Familiar Income)
USD 500
Households: 59,851,544
Economic DynamicsEconomic Dynamics
PIBPIB(GDP)(GDP)
Industrial Industrial ProductionProduction
ForecastForecast
IGP-MIGP-M
* Source: Banco Central – Focus Report Jun2013
2014 World Cup held in Brazil
and Brazilian Presidential Election
2015 America's Cup held in Brazil
Major EventsMajor Events
2016 Olympic Games held in Brazil
2013Confederation Cup held in Brazil
PresidentElection
Ad MarketAd Market
Ad MarketAd Market
-5%-5% +3%+3% +18%+18%+26%+26%
+15%+15%+9%+9% +9%+9%
+13%+13% +4%+4%+18%+18%
+9%+9%
-12%-12% +28%+28% +3%+3% +61%+61% +23%+23%+42%+42% +21%+21% +26%+26%
+3%+3%+23%+23%
+18%+18%
+36%+36% +19%+19% +36%+36% +46%+46%+44%+44%
+25%+25%+28%+28% +20%+20%
+6%+6%
+12%+12%
+4%+4%
+7%+7%
+10%+10%
-%-%
Source: Projeto InterMeios – Net figures
Forecast
+11%+11%
+15%+15%
+5%+5%
Source: Projeto InterMeios
• Clients are investing on unrisky players (Open TV)– Eficiency of reach/CPM for C Social Class
• These data do not have Google and Facebook revenues. Including these players Internet goes to 11%.
Ad MarketAd Market
Pay TV MarketPay TV Market
Total TV Households*
57.9 MM57.9 MM
(96.8% of total HH)
Total TV Households*
57.9 MM57.9 MM
(96.8% of total HH)
Total Pay TV HouseholdsTotal Pay TV Households
16.9 MM16.9 MM > > 28% of penetration28% of penetration
Reach projection:Reach projection:
53.4 MM people53.4 MM people
Total Pay TV HouseholdsTotal Pay TV Households
16.9 MM16.9 MM > > 28% of penetration28% of penetration
Reach projection:Reach projection:
53.4 MM people53.4 MM people
Source: * Ibope EDTV 2013 / Anatel Apr 2013
Pay TV Share 2011 2012 2013*
•In Total TV: 9.5% 11.8% 15.3%
•In Total Pay TV: 32.5% 33.1% 33.3%
Pay TV Share 2011 2012 2013*
•In Total TV: 9.5% 11.8% 15.3%
•In Total Pay TV: 32.5% 33.1% 33.3%
Source: Ibope MW / * 2013 Jan-Jun
Strong TV ViewershipStrong TV Viewership
+7%+7% +8%+8% +10%+10% +17%+17% +18%+18% +18%+18% +31%+31% +31%+31%
Projections
+1%+1%
Household subscribers: (000)
75 MMpeople
100 MMpeople
Source: Anatel / PTS
+33%+33%
O setor de TV paga no Brasil teria cerca de 40 milhões em 2018 com uma penetração em torno de 65% dos domicílios com TV. Este quadro prevê um crescimento moderado da economia brasileira e, mais importante, a manutenção do
desemprego em níveis muito baixos com elevação da renda média do trabalhador.
O setor de TV paga no Brasil teria cerca de 40 milhões em 2018 com uma penetração em torno de 65% dos domicílios com TV. Este quadro prevê um crescimento moderado da economia brasileira e, mais importante, a manutenção do
desemprego em níveis muito baixos com elevação da renda média do trabalhador.
Pay TV - SubscribersPay TV - Subscribers
Source: Anatel (Mar2013)
Market Share by Groups(subscribers)
Subscribers by Technology
Pay TV - SubscribersPay TV - Subscribers
Source: SOA Share of Audience - Ibope MW – 8 markets Pay TV – 2008-2012 – All Day - Target: P AB 18-49 / Grouping of channels based on 2012Source: SOI Share of Investment - Ibope Monitor – 2008-2012 - Pay TV Market Investments with Estimated Discounts. SPT: Carmen/Landmark figures.
SOASOA
SOISOI
SOI/SOA Index
Globosat Turner Discovery Fox Disney HBO ESPN Viacom SPT
2008 120 131 24 107 14 65 88 50 1842009 107 134 19 128 46 77 132 40 1852010 147 108 15 89 31 43 128 90 1432011 142 106 35 98 34 36 114 58 1312012 132 118 36 87 40 32 121 61 160
Pay TV Groups - SOI X SOAPay TV Groups - SOI X SOA
Fonte: IBOPE MW – 9 maercados Pay TV
Pay TV RankingPay TV Ranking
* Excluding Sports and Kids channels