brazil water purifiers market forecast and opportunities, 2020
TRANSCRIPT
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
Brazil Water Purif iers Market Forecast & Opportunities , 2020
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I n d u s t r y B r i e f
Brazil Water Purifiers Market to Surpass USD550 million by 2020
Ascending water contamination and increasing health awareness among consumers isdriving water purifiers market in Brazil
According to recently published report, “Brazil Water Purifiers Market Forecast &Opportunities, 2020”, water purifiers market in Brazil is forecast to cross USD550 million by2020. Growing water consumption, poor water quality, rising health awareness andincreasing urbanization are the major factors driving water purifiers market in the country.Moreover, contamination of water supplied by municipalities due to pipeline leakages orother issues associated with water transportation network is another factor boostingadoption of water purifiers, especially offline water purifiers, in Brazil.
Water purifiers market is segmented into Offline, Reverse Osmosis (RO) and Ultraviolet (UV)water purifiers. During 2010-14, Offline water purifiers segment accounted for the largestshare in the country’s water purifiers market. The segment is anticipated to continue itsdominance through 2020 on account of increasing penetration of offline purifiers among lowand middle income households due to their low cost and easy maintenance.
“On account of uneven distribution of water resources in the country, south east and northeast regions of Brazil have been experiencing shortage in supply of clean drinking water.Consequently, the adoption of water purifiers in the country has increased significantly overthe last five years and this trend is expected to continue through 2020.”, said Mr. KaranChechi, Research Director with TechSci Research a research based global managementconsulting firm.
T a b l e o f C o n t e n t s
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1. Research Methodology
2. Analyst View
3. Product Overview
4. Global Water Purifiers Market Outlook
5. Brazil Water Scenario
6. Brazil Water Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Sales Channel
6.2.3. By Region
6.2.4. By Company Type
7. Brazil Offline Water Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Technological Dynamics
8. Brazil UV Water Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Technological Dynamics
9. Brazil RO Water Purifiers Market Outlook
T a b l e o f C o n t e n t s
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9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Technological Dynamics
10. Trade Dynamics
11. Policy & Regulatory Landscape
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Trends & Developments
13.1. Innovation in Filtration Media
13.2. Strong Capex in Water Treatment
13.3. Rising E-Commerce Industry
13.4. Combination Water Purifiers
13.5. Increasing Penetration of Potable Water Purifiers
13.6. Growth in Bottled Water Market
14. Brazil Economic Profile
15. Competitive Landscape
15.1. Whirlpool Corporation
15.2. Unilever
15.3. Hoken International Company
15.4. Cerâmica Stéfani S.A.
15.5. IBBL S.A.
T a b l e o f C o n t e n t s
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15.6. Europa Group
15.7. Lorenzetti S.A.
15.8. Industry & Trade Electric and Electronic Gehaka
16. Strategic Recommendations
17. About Us & Disclaimer
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Manufacturers Interviewed
Cerâmica Stéfani S.A., Lorenzetti S.A., Europa Group, IBBL S.A. and Whirlpool
R e s e a r c h M e t h o d o l o g y
Baseline Methodology:
For the study, TechSci Research has gathered information through primary research with respondents in
manufacturing companies across the globe, followed by external validation of the information by interviewing
distributors. We also gathered insights through exhaustive search of credible paid databases and our internal
database. Our team of analysts has then prudently evaluated all the collected information and presented it in
chronological order to depict a meaningful and comprehensible picture of the Brazil water purifier market.
While compiling the data, we have also validated all the collected information from multiple sources and data
warehouses, in order to present accurate and precise information of the concerned industry. The information has then
been verified with primary research surveys with competitors as well as distributors to arrive at logical figures.
Sources : Company Websites, National Water Agency, Company Annual Reports, Factiva, One Source and News Articles
S a m p l e D a t a - S n a p s h o t
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Figure 2: Brazil Percentage of Rural & Urban Population with Access
to Safe Water, 2007-2012
10%20%
30%40%
50%60%
20.0%40.0%
60.0%80.0%
100.0%120.0%
2007 2008 2009 2010 2011 2012
Rural Urban
Figure 3: Brazil Water Purifiers Market Size & Forecast, By Value (USD
Million), By Volume (Thousand Units), 2010-2020F
10 20 30 40 50 60 70 80 90 100 110
100 200 300 400 500600
700800
9001000
1100
2010 2011 2012 2013 2014 2015E 2016F 2017F 2018F 2019F 2020F
Market Size (USD Million) Market Size (Thousand Units)
Figure 6: Brazil Water Purifiers Market Share & Forecast,
By Type, By Volume, 2010-2020F
2010 2011 2012 2013 2014 2015E2016F2017F2018F2019F2020F
RO UV Offline
State of Acre
State of Amazonas
State of Roraima State of
Amapa
State of Para
State of Rondonia
State of Mato
Grosso
State of Mato Grosso Do Sul
State of Goias
(Brasilia)
State of Rio Grande Do Sul
State of EspíritoSanto
State of Parana
State of Sao Paulo
State of Rio De Janeiro
State of Minas Gerais
State of Tocntins
State of Bahia
State of Maranhao
State of Piaui
State of Ceara
State of Rio Grande Do
Norte
State of Santa Catarina
State of Paraiba
State of Pernambuco
State of Alagoas
State of Sergipe
North
North East
South East
South
Central West
Figure 10: Brazil Regional Distribution, By States
2014
2015
2015
Types of POU
Water Purifiers
Based on Technology
Membrane based
Water Purifiers
Ultraviolet
Water Purifiers
Gravity/Offline
Water Purifiers
POU Water Purifiers Classification, By
Technology
Figure 16: Brazil Offline Water Purifiers ASP,
2014-2020F (USD per Unit)
10.0
20.0
30.0
40.0
50.0
60.0
70.0
2014 2015E 2016F 2017F 2018F 2019F 2020F
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Report Name: Brazil Water Purifiers Market Forecast and Opportunities, 2020
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