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Brazilian Retail NewsYear 11 - Issue # 404 - So Paulo, September, 12th, 2011

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Supported by the Brazilian Export Promotion Agency (Apex-Brasil), some local wine producers took

their rst steps in the Irish market. Since last week, 5,000 bottles of Miolo and Casa Valduga wines

have been sold in the Superquinn high-end supermarket chain.

Netshoes starts foreign operations

Online sporting goods Netshoes, founded in 2000 in a parking lot in So Paulo downtown, has

become the countrys largest in its segment, with sales of R$ 400 million (US$ 235.29 million) lastyear and forecasts to grow by 50% in 2011 and managing more than 15 third-party shops, of brands

as Havaianas, Puma and So Paulo largest soccer teams. Consolidated in Brazil, the company starts

this month its foreign expansion, with an Argentinian venture.

Walmart starts Holidays season and forecasts 25% growth

September has barely started, but Walmart,Brazils 3rd largest retailer, has already received

the rst Nestl Christmas cakes in its stores. This

year, the goods arrived 15 days earlier than in

2010, as sales have been growing in the two-digit

range and consumers purchases of Holiday season

products are concentrated in the September-

November period. Walmart expects its sales of

Christmas cakes to rise by 25% over last year.

Brazilian wine goes to Irish Superquinn

Shopping center sales rise 7.1% in July

Luxury market could triple size in Brazil with lower taxes

Brazilian shopping center sales rose 7.1%

in July year-on-year, according to the countrys

Shopping Center Association Abrasce. Year-to-

date sales have risen 10.97% over the sameperiod in 2010, leveraged by entertainment

(+19.23%) and megastores (+14.6%).

Luxury sales in Brazil could even triple if the government cut taxes, as has been discussed for

some time. The high taxes applied on luxury goods make most consumers purchase when travelling

to other countries or in duty free shops.

Retail sales to rise by 5% this year

This year, Christmas sales will rise by 5% over 2010, according to a CNDL retail trade group survey.

Last year, Christmas sales were the best of the last decade, according to the entity.

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Brazilian Retail NewsYear 11 - Issue # 404 - So Paulo, September, 12th, 2011

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Brazil, top of the hill

Marcos Gouva de Souza (mgsouza@gsmd.com.br), CEO, GS&MD Gouva de Souza

Momentum

Last week, during the 18th Goldman Sachs Annual Retail Conference, Doug McMillan, CEO of Walmart

International, mentioned Brazil 38 times in a 45 minute speech, detailing the growth strategies of the worlds

largest retailer and how to increase the share of international businesses in the groups revenues.

Imagining in presentations like these all details are thoroughly thought and that, in spite of the date (the speech

was on September, 7th, Brazils Independence Day), there was no homage to the country intended, the repeated

mention to Brazil, almost one per minute, has a special and remarkable meaning. The same way in all parallel

conversations that took place during the days of the event.

The Brazilian situation, consistent in its domestic market-based growth, rises a mix of envy, specially for US

retailers, and some concern, due to the continuity of its growth in the last years, halted only in Q4 2008 and Q1

2009, when the Brazilian government had to rescue the condence shaken by the global crisis, amplied by the

local press.

In the present time, the continuity of income, employment and credit growth, made even more interesting by

the recent reduction of basic interest rate Selic, nds consumers willing to spend more, specially in durable

and semidurable goods. They are, however, much more concerned on its long term future, as revealed by the

Consumer Condence Index survey. This behavior has been more perceived in the high-end segments, the main

media consumers and that reect more directly the harsh foreign scenario.

The feeling of admiration for the Brazilian market and its potential of growth and evolution has also been

highlighted in some other speeches, when there were mentioned expansion plans of global retailers. For the ones

already in the country, the goal is to increase the presence. For the ones not here yet, Brazil is an opportunity to

be studied and eventually taken. Specially for the European companies that attended the event, mostly focused

on US-controlled groups.

Last week, marked by the Brazilian Independence Day holiday; by the US president Barack Obamas speech

presenting his economy and employment stimulus plan, a US$ 447 billion program; and also by the ceremonies

of the 10th anniversary of the 9/11 terrorist attacks, in the New York shops and avenues there was a strong

presence of Brazilian people, in a consumerist fever, taking advantage of the sensibly lower prices found there

and making Brazilian Portuguese a language almost as present as Spanish in the city.

Other attractions increasing the Brazilian presence were the citys Fashion Week; the US Open tennis tournament;

and, on Thursday, a big event also fashion-related, that started in 2009 and in which stores were opened until

11 p.m., offering music, attractions, fashion shows and, mainly, special shopping conditions, with discounts up

to 40% for the new season goods. Another reason to gather Brazilians enjoying the moment and living intensely

these opportunities.

Brazilian Retail News (BRN) is a weekly newsletter published by GS&MD - Gouva de Souza with the most important news

on the Brazilian retailing. The content can be freely used, once the source is quoted. If you want any information on BRN or ourservices, please send an email to publicacoes@gsmd.com.br or access GS&MD - Gouva de Souza at www.gsmd.com.br.

Gouva de Souza & MD Desenvolvimento Empresarial Ltda.

Av. Paulista, 171 - 10 oorParaso So Paulo Brazil Zip Code: 01311-904Phone: (5511) 3405-6666 Fax: (5511) 3263-0066