brc project brc – building responsible competitiveness responsabilità sociale d’impresa e...

BRC project

BRC – BUILDING

RESPONSIBLE

COMPETITIVENESS

Responsabilità Sociale d’Impresa e

Competitività nel settore

delle costruzioni

Daniele Ganapini

PHASE 1 - partners

NuovaQuasco (partner in charge of Phase 1): is an in house society, founded and held by Local government and other Public bodies from Emilia-Romagna;

is charged with realizing and managing informative systems and observatories in the following fields:

• Public works, supplies and services;• Health and safety at work;• Housing policies and building quality;• Environment;

functions as technical support, dissemination of data, promoter of quality in the management of contract procedures, public actors’ training and professional update, support to the participation in EU programmes.

BRC project - Building Responsible Competitiveness

PHASE 1 – Activities

Desk research:

• European regulatory framework (focus on public procurement) Claudio Rangone – subcontractor

• European overview on the state of art of CSR within the construction sector– CSREurope and NPOs network

• National report for each country (Hungary, Austria, Portugal, Spain, Italy)

Analysis of normative context in the sector on the 4 BRC CSR dimensions

Analysis of economic trends and characteristics in the construction sector (Euroconstruct Country Report)

Analysis of the state of the art of CSR


PHASE 1 – Qualitative interviews

Objectives: • to gain an overall overview of the construction sector thanks to the main stakeholders’ point of view;

• to find the perception of the operators within the sector with regard to the relationship between competitiveness (cost, price, other – relational advantage) and a CSR approach.

Two pilot test

Duration: 2 hours

Total n.: 39 interviews

Actors interviewed: companies (cooperative and industrial); public authorities; private customers; national company associations; trade unions; universities.


PHASE 1 – Questionnaire contents Contextualization of the 4 CSR BRC dimensions with regard to Rimas’ study

Personal data of people interviewed and organizations data

Focus on each BRC CSR dimension: • relevance• potential competitiveness advantages• most important advantages (cost, price, other – relational) in public procurement, private procurement and real estate markets• best practices

Public authorities and BRC CSR dimensions

Main legislative reference frame on the BRC CSR dimension focus on the construction sector)

Competitive expectations and CSR in each of the three market

Most important stakeholder and formalized agreement


PHASE 1 – Matrix for analysis

Is H&S more important in the construction sector rather than in others?

H&S is a real problem in construction today

A CSR approach in H&S could create competitive advantages in construction

Please, take note of other details

Yes No

Very important Important Less important Unimportant

Very important Important Less important Unimportant

MOST IMPORTANT ADVANTAGES In public procurement

In private procurement In real estate promotion

Level of importance

(Please, read the note)*

A CSR approach in H&S could create important cost advantages or in production levels*

Yes. Please, explain in which way: No



First Second

Third

A CSR approach in H&S could create important price-benefit advantages*




First Second

Third

A CSR approach in H&S could create other important benefit advantages (specify)*




First Second

Third

*Please, in the last column give a level of importance among the three advantages mentioned.

used for each of 4 BRC CSR dimensions(health&safety; equal opportunities; eco-compatibility; supply chain)


PHASE 1 – Practices and ParametersMore interesting and real Practices regarding H&S

Statistical/ administrative parameters and their measure and evaluation (description)

This Practice tries to reach goals regarding:

1

Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Other. Please, specify:

2


3

Excellent results (above the Law) Cooperation against irregular situations Socio-economic results in building sector (for example agreements, good practices, etc) Others. Please, specify:

4


5



PHASE 1 – Markets and avantages

Competitive expectations

CSR ISSUES

regarding Production

costs

regarding Price benefits

regarding Capital

requirements

regarding Customer relations

regarding Stakeholder

relations

Communities socio-econ.

development

Others (specify)

Most important

issue = 1* Environment

Sustainable Supply Chains

Labour rights

Health and Safety

Training and education

Gender equality

Bribery and corruption

Other (specify)

NOTES

Please, cross out with “X” the boxes that correspond to real competitive advantages, with “XX” those that are particularly relevant. It is important to fill in the most relevant oxes; It is not compulsory to fill in all of them. *Please attribute a value to the different issues, giving 1 to the most important and 9 to the less. This part is very relevant for the research.

Matrix for analysis used for each of 3 markets considered (public procurement; private procurement; real estate)


PHASE 1 – Principal results (three markets)

Similar trends for the three markets (public and private procurement, real estate) regarding Supply Chain (the most important with an average of over 52%), but…

Public procurement: maximum advantage in health&safety (cost and others)Private procurement: maximum advantage in equal opportunity and h&s (price)Real estate: maximum advantage in eco-compatibility

and

Real estate: more frequent the crossing between maximun value for CSR topics and maximum value for competitive advantage


PHASE 1 – Most important issuesEnvironment: particularly relevant for customer relation, perceived as an important topic but as insert in a more wide context of environmental awarenessTraining: is the topic considered most connected to cost benefits

Significant perception of the “socio-economic development” benefit, connected to many CSR topics:Health & Safety: considered an important topic without direct competitive benefits (no valorization of good behaviours) Brybery & corruption: considered as the most important topic for the “capital acquirement” benefit Sustainability supply chain: considered a fundamental topic for the sector but without relevance from a competitive point of view, because of the legislative context


PHASE 1 – Other principal results

Gender equality: despite of a strong and evident discrimination, is considered not relevant at all for the sector

Level of CSR diffusion:• is confirmed that there are few big companies that present a strategic CSR approach• is confirmed that there are many small and medium enterprises that work in irregular or illegal conditions• are finded many small and medium enterprises interested only in some CSR topic, but not necessary socially responsible at all.


QUESTIONNAIRE PRINCIPAL RESULTS Competitive expectations and CSR issues

socio-economic development

Stakeholder relations

Customer relations

Production costs

Price benefits

Capital requirements other SUM

Training and Education 37 40 38 41 25 15 6 202 Environment 41 44 54 23 24 10 0 196 Health and Safety 44 38 36 36 17 6 6 183 Sustainability Supply Chain 27 36 37 33 31 18 1 183 Bribery and Corruption 31 34 34 22 20 20 1 162 Labour rights 41 29 28 11 11 5 8 133 Gender equality 32 29 20 12 13 3 2 111 Other 7 6 7 4 6 3 0 33 TOTAL 260 256 254 182 147 80 24 1203


QUESTIONNAIRE PRINCIPAL RESULTS Focus on each BRC CSR dimension

IT IS MORE IMPORTANT IN CONSTRUCTION THAN IN OTHER SECTORS Health and Safety

Equal Opportunities Eco compatibility Supply Chain

No 20,5% 56,4% 33,3% 28,2% Yes 71,8% 35,9% 56,4% 64,1% (missing) 7,7% 7,7% 10,3% 7,7% IT IS A PROBLEM IN CONSTRUCTION Very Important 64,1% 5,1% 41,0% 48,7% Important 23,1% 25,6% 30,8% 33,3% Less important 2,6% 25,6% 15,4% 2,6% Unimportant 2,6% 38,5% 5,1% 7,7% (missing) 7,7% 5,1% 7,7% 7,7% A CSR APPROACH CREATES ADVANTAGES Very Important 28,2% 2,6% 38,5% 38,5% Important 23,1% 28,2% 28,2% 28,2% Less important 33,3% 23,1% 10,3% 7,7% Unimportant 10,3% 35,9% 12,8% 12,8% (missing) 5,1% 10,3% 10,3% 12,8%


QUESTIONNAIRE PRINCIPAL RESULTS Most important advantages

Health and Safety Equal Opportunities Eco compatibility Supply Chain cost 45,5% 18,8% 46,7% 51,6% price 17,6% 6,3% 46,7% 41,9%

Public Procurement others 72,7% 46,7% 65,5% 64,3%

cost 43,3% 20,0% 33,3% 46,4% price 25,8% 13,3% 38,5% 42,9%

Private Procurement others 72,4% 48,3% 72,0% 72,0%

cost 26,9% 19,2% 33,3% 44,0% price 22,2% 11,5% 50,0% 41,7%

Real Estate Promotion others 73,1% 36,0% 78,3% 72,7%


QUESTIONNAIRE PRINCIPAL RESULTS - Global

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THE CONSTRUCTION SECTOR– main features

BRC project - Building Responsible CompetitivenessBRC project - Building Responsible Competitiveness


•characterized by an intense action of legal standard and technical specification (Eurocodes, Directives on building products 89/106, health and safety in building sites 57/92, on Public Procurement 17 and 18 2004)

•combines backward and innovative aspects on a planning and organization level for all sorts of construction enterprises

•Innovative sector in its peculiar contracting, productive and work articulation (see also the European Parliament Resolution on “The Social Responsibility of subcontracting undertakings in production chains” adopted by the European Parliament on 26 March 2009)


•Quality and responsibility do not concern only Construction Enterprises, but also Developer and Real Estate operators, Contracting Authorities, professional technicians, suppliers, subcontractor, other Public and Private bodies.

•The social dialogue has promoted activities in the field of sectorial responsibility that, on one hand, limit the adoption of social responsible behaviours by enterprises but, on the other, strengthen the efficiency of stakeholder (through bilateral bodies)

•In this sector the Public Authority is a rule-maker but also a promoter and a buyer: it can decide to buy or promote Green and Social procurement.

THE CONSTRUCTION SECTOR– main actors


SRPP – Buying Social in Public Procurement

•Employment Opportunities

•Decent Work

•Social Inclusion

•SMEs

•Accessibility and Design for all

•Fair or Ethical Trade

•Adherence to SR

Assisting compliance with social and Labour Law

Stimolating socially-conscious markets

Demostrating socially-responsive governance

Addressing issues about markets

Stimulating integration

More effective public expenditure, buying social standards

New Social Standards and Best value for Money


THE CONSTRUCTION SECTOR– Which social responsibility?

•Ethic codes (bribery and corruption, labour rights, etc)

•Subcontract (extension and sustainability of supply chain, cooperation and loyalty among different enterprises, labour rights)

•Green and social behaviour in Public and Private Procurement (buying social and green)

•Sectorial social responsibility, social dialogue and bilateral bodies (Labour rights, Health and Safety, Training and Education)

•Competitive advantages (Gender opportunities, Eco-compatibility, Local or sectorial education and development) with Socially Responsible Buyers.


•Thanks for your attention

brc project brc – building responsible competitiveness responsabilità sociale d’impresa e...

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