brc ram™ – august ‘17 - frontpage€¦ · metro fm lesedi fm thobela fm motsweding fm...

BRC RAM™ –AUGUST ‘17RELEASE

1

TRENDING…

Oct’16-Mar’17 (sample=31,946 diaries)

Jan’17-Jun’17 (sample=31,178 diaries)

2

BRC RAM™ -VITAL SIGNS

Small areas

Starting points

Households

Main respondents

BRC RAM™ AT A GLANCE...

Metro

Metro-skewed sample

60%Urban

20%

Rural

20%

Metro

41%Urban

28%Rural

31%

Province

Area type

Gender

Age

Race

Random selection Methodology

Placement interview

7-day diary

Re-Weighted to pop Weighting variables Annual universe update

IHS population estimates

4

REPRESENTATIVE SAMPLE…

30,000 households per annum

BRC RAM™ sample: representative of the South

African population on a National and Provincial level

300,000 households per annum

Sample that would be required to be representative of all small areas in

South Africa5

BRC RAM™ classification

Population (Age 15+):

39,5 million

BRC RAM™ – VITAL SIGNS…

6


14,899

Random selection, household flooding

31,178

Households

Individuals

Jan’17-Jun’17 sample

7

Consistent area split (sample frame)


60%

Urban

Rural

20%

20%

Metro

Stations included

39269

Commercial and PBS stations

Community stations

8

THE METRO SAMPLE…

Source: BRC RAM Jan-Jun’17 (n=31,178)

60%

Urban Rural

20% 20%

Metro

41% 28% 31%

Sample Frame:

Population:

9

SCRUTINY &WEIGHTING

REVIEW, EXAMINE, REFINE…

Queries

Weighting review

Sampling review

11

THE FOUR GATES…

SAMPLE GATE STABILITY GATE

STATION CHANGE GATEWEIGHTING GATE

12

WEIGHTING…

Average weighting efficiency

APR-SEP’16 JUL-DEC’16 OCT’16-MAR’17 JAN’17-JUN’17

84% 81% 87% 89%

13

PROGRAMME INSIGHTS

NEW INSIGHTS…

THE INSTRUMENT (placement

survey)

MAIN RESPONDENTS

PROGRAMME INSIGHTS

15

PROGRAMME INSIGHTS...

“Which of the following types of

broadcast/ topics do you normally

listen to on the radio?”

News

Current affairs

Music

Financial market

Competitions

Sports

Competitions

Weather

Traffic

Religious

Phone-in

Celebrity

Soapies

Advice

“And which do you listen to

most often?”

General radio preference,

not asked of a specific station

Can provide insight into general

preferences of a key demographic.

16

35

2011

6 7 7 5 4 2 1

Most often

83 82

5450 50 49

42 41 3935

2925

20

Listen to

LISTEN TO/MOST OFTEN…

Source: BRC RAM Jan’17-Jun’17, Main Respondents

%

%

Music News Religious Current affairs

Phone-in Soapies Advice Celebrity Weather Sports Traffic Compe-titions

Financial market

17

KEY SOUNDBITES

00

73

27

72

28

76

24

93

7Total

Mon-Fri

Sat

Sun

93% weekly reach =

36.6 million listeners listening anytime in the week

76% daily reach (Mon-Fri) =

30.1 million listeners on an average weekday

Oct’16-Mar’17

00

71

29

70

30

73

27

90

10Total

Mon-Fri

Sat

Sun

90% weekly reach =

35.7 million listeners listening anytime in the week

73% daily reach (Mon-Fri) =

29.0 million listeners on an average weekday

Jan’17-Jun’17

Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178)

RADIO REACH is …

19

… EVERYWHERE!

91% =

9.1m

87% =

4.2m

94% =

7.1m

93% =

3.6m

90% =

2.6m

92% =

4.4m

83% =

725k

84% =

2.2m

85% =

1.7m

Source: BRC RAM™ Jan'17-Jun'17 (n=31,178)

GP MP

LP

NW

NC

WC

EC

FS

KZN

20

LONG LISTENING…

3h24 3h42 3h42 4h12 4h12 4h18 4h18 4h24 4h54

3h24 4h00 4h30

W

2h30 3h00 3h42 4h06

English Afrikaans Zulu Setswana Tsonga Sepedi Sesotho Xhosa Venda Ndebele Swati

2h42 3h42 3h48 4h00 4h00 4h06 4h12 4h24 4h24 4h30 4h42


Total:

3h54

I W C B

GPMP

LPNW NCWCEC FSKZN

21

HEAVY LISTENING…

Heavy Medium Light(0.25-10 hours pw)(10.25-20 hours pw)(>20 hours pw)

Source: BRC RAM™ Jan’17-Jun’17 (n=28,299), filtered on radio listeners

50%27% 23%

22

LOYAL LISTENERS…

53 56 59 64 64 66 69 73 77

59 62 69

Setswana Afrikaans English Xhosa Zulu Sesotho Tsonga Ndebele Swati Sepedi Venda

55 57 59 62 62 66 66 71 71 72 80

Total:

63% listen to only one station

Source: BRC RAM™ Jan'17-Jun'17, Filter: radio listeners (n=28,299)

%

%

%

GP MP LPNW NCWC

EC FSKZN

23

DEVICE captures HOW…


TVRadio Vehicle radio

Cell phone

Computer

2%10%

35% 26%

74%

24


LOCATION captures WHERE…

Vehicle Work/University/ College

Restaurant/Shopping centre/ Airport

Home

86%

32%

9%6%

25

DEVICE & LOCATION

23

18

32

17

19

17

23

27

25

17

7

11

12

10

15

10

12

7

6

17

Station listening by DEVICECommercial and PBS

Source: BRC RAM™ Jan'17-Jun'17 (National: n=31,178)Stations ranked on avg. daily audience (Mon-Sun)

1

2

3

2

2

2

1

1

2

5

87

81

75

83

73

79

79

85

86

70

Ukhozi

Umhlobo Wenene

Metro FM

Lesedi FM

Thobela FM

Motsweding FM

Ikwekwezi

RSG

Gagasi FM

Munghana Lonene

37

42

39

33

48

39

41

17

40

52


Cell phone

Computer

27

56

43

25

60

39

23

32

36

48

28

13

5

26

7

9

25

3

6

7

13



2

1

3

4

3

4

1

1

5

3

22

22

48

24

32

54

20

18

29

55

67

77

77

68

77

74

83

75

64

63

Jacaranda FM

East Coast Radio

Ligwalagwala

947

Kaya

Phalaphala

Heart FM

KFM

5FM

YFM


Cell phone

Computer

28

26

27

55

37

35

28

25

24

58

37

4

8

9

12

5

24

4

1

1

21



2

2

3

3

5

3

5

2

1

10

29

18

21

31

21

59

43

6

12

36

82

80

69

69

69

65

71

89

70

67

Good Hope

Algoa FM

702

Radio 2000

OFM

Capricorn

North West FM

Lotus FM

Smile

SAfm


Cell phone

Computer

29

30

19

44

30

59

11

14

1

1

2



7

3

1

2

2

43

41

1

55

27

65

61

78

86

53

Power

trufm

CapeTalk

Vuma

Classic FM


Cell phone

Computer

30

23

19

23

16

20

4

18

22

6

36

14

4

8

3

0

2

13

5

4

11


3

2

3

0

0

0

3

2

1

0

78

84

62

90

93

76

71

79

79

68

Jozi

Kasie

Unitra (UCR-FM)

Radio Tygerberg

Voice of the Cape

Inkonjane

Vukani

Eden

Thetha

Bok Radio

44

46

73

17

9

38

47

27

30

14

Station listening by DEVICECommunity


Cell phone

Computer

31

14

24

20

8

12

15

18

15

13

23

6

2

10

3

20

3

13

3

1

4


3

2

2

0

3

1

5

6

1

0

50

16

44

46

29

43

35

39

67

54


66

88

88

69

78

81

81

78

56

88

Radio Zibonele

CCFM

Mkhondo

Alfred Nzo

QwaQwa

Izwi LoMzansi

Voice of Tembisa

Moretele

Moutse

Nongoma


Cell phone

Computer

32

16

18

23

16

15

10

29

0

7

0


6

1

0

1

0

43

41

36

26

23


63

87

89

70

87

Mahikeng

Kurara

Kofifi

Bayfm

Highway


Cell phone

Computer

33

7

11

12

7

6

6

7

9

9

7


Station listening by LOCATIONCommercial and PBS

98

98

91

97

97

96

94

92

96

99

Ukhozi

Umhlobo Wenene

Metro FM

Lesedi FM

Thobela FM

Motsweding FM

Ikwekwezi

RSG

Gagasi FM

Munghana Lonene

7

6

5

4

4

4

5

6

8

4

30

25

40

23

25

23

33

29

33

27



Home

34

16

10

7

15

13

8

10

12

13

11



4

4

6

5

4

9

5

4

5

7

59

47

35

66

47

32

37

37

55

44

73

83

96

74

88

97

91

83

76

90

Jacaranda FM

East Coast Radio

Ligwalagwala

947

Kaya

Phalaphala

Heart FM

KFM

5FM

YFM



Home

35

13

9

12

6

14

9

10

7

8

9



6

4

2

3

3

5

3

5

5

2

32

29

57

42

37

38

35

26

63

41

90

88

78

88

76

98

90

89

71

86

Good Hope

Algoa FM

702

Radio 2000

OFM

Capricorn

North West FM

Lotus FM

Smile

SAfm



Home

36

13

7

1

12

7



6

8

0

5

4

40

26

48

47

62

86

91

79

94

66

Power

trufm

CapeTalk

Vuma

Classic FM



Home

37

7

11

13

7

2

1

17

16

4

7


Station listening by LOCATIONCommunity

94

93

94

95

96

100

92

92

98

75

Jozi

Kasie

Unitra (UCR-FM)

Radio Tygerberg

Voice of the Cape

Inkonjane

Vukani

Eden

Thetha

Bok Radio

4

8

17

2

1

3

14

4

2

4

33

28

31

19

21

6

21

18

9

40



Home

38

9

7

9

4

12

17

6

7

1

5



3

2

10

2

0

4

1

3

4

4

23

25

34

19

19

25

26

15

20

24

94

94

95

96

100

93

96

100

94

100

Radio Zibonele

CCFM

Mkhondo

Alfred Nzo

QwaQwa

Izwi LoMzansi

Voice of Tembisa

Moretele

Moutse

Nongoma



Home

39

10

6

0

3

3



4

8

4

0

1

39

15

24

17

19

95

100

97

91

94

Mahikeng

Kurara

Kofifi

Bayfm

Highway



Home

40

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

THE CURVE (LONG, HEAVY, LOYAL)

Radio listening by ¼ hour - National Ave ¼ hour (Mon–Fri; Sat–Sun)

%


41

THE PROVINCES

GP MP

LP

NW

NC

WC

EC

FS

KZN

EASTERN CAPE

43

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Eastern Cape: n=3,972)

81

40

21

11

2

Device

97

26

10

8

Location

Eastern Cape

00

71

29

70

30

76

24

92

8

Listening

Avg. per day

4h24

Total

Mon-Fri

Sat

Sun

%%%

44

69

5

5

3

3

2

2

1

2

1

69

6

4

3

2

2

2

1

1

1

Umhlobo Wenene

Ukhozi

Algoa FM

Metro FM

Unitra (UCR-FM)

Inkonjane

Alfred Nzo

RSG

Vukani

trufm

Oct-Mar

Jan-Jun

51

7

5

5

4

4

3

2

2

1

52

7

6

5

4

3

3

2

2

2

Umhlobo Wenene

Algoa FM

Ukhozi

Metro FM

Unitra (UCR-FM)

Vukani

Inkonjane

trufm

Alfred Nzo

RSG

Oct-Mar

Jan-Jun

EASTERN CAPE - SHARE

Share of Listening

(% of 8.1b listening minutes a week)

Share of Audience

(% of 4.4m listeners who listen in a week)

Source: BRC RAM™ Oct'16-Mar'17 (n=4,006); Jan'17-Jun'17 (n=3,972)

% %45

GP MP

LP

NW

NC

WC

EC

FSKZN

FREE STATE

46

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Free State: n=1,320)

83

35

19

11

3

Device

97

25

8

6

Location

00

67

33

63

37

68

32

85

15

Listening

Avg. per day

4h54

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Free State

%%%

47

68

5

5

4

2

3

2

2

2

1

65

5

5

3

3

3

2

2

1

1

Lesedi FM

OFM

RSG

QwaQwa

Ukhozi

Mosupatsela

Metro FM

Motheo

Umhlobo Wenene

5FM

Oct-Mar

Jan-Jun

FREE STATE - SHARE

Share of Listening


Share of Audience



58

5

5

4

4

2

2

2

2

2

54

5

5

4

3

3

3

2

2

2

Lesedi FM

OFM

QwaQwa

Metro FM

RSG

Umhlobo Wenene

Motheo

Ukhozi

Mosupatsela

5FM

Oct-Mar

Jan-Jun

% %48

GP MP

LP

NW

NC

WC

EC

FS

KZN

GAUTENG

49

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Gauteng: n=10,708)

82

37

36

11

3

Device

93

44

13

5

Location

00

71

29

70

30

73

27

91

9

Listening

Avg. per day

3h24

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Gauteng

%%%

50

GAUTENG - SHARE

Share of Listening


Share of Audience



13

13

14

6

7

5

4

4

4

4

14

13

13

6

6

5

4

4

4

4

Ukhozi

Metro FM

Lesedi FM

Thobela FM

Jacaranda FM

Motsweding FM

Kaya

Ikwekwezi

947

Jozi

Oct-Mar

Jan-Jun

16

11

11

6

5

6

5

5

4

3

16

12

11

6

6

5

5

5

4

4

Metro FM

Ukhozi

Lesedi FM

Kaya

947

Jacaranda FM

Motsweding FM

Thobela FM

YFM

Jozi

Oct-Mar

Jan-Jun

% %51

GP MP

LP

NW

NC

WC

EC

FS

KZN

KWAZULU-NATAL

52

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (KwaZulu-Natal: n=4,949)

89

37

29

6

2

Device

97

36

9

9

Location

00

71

29

72

28

76

24

94

6

Listening

Avg. per day

3h42

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

KwaZulu-Natal

%%%

53

KWAZULU-NATAL - SHARE

Share of Listening


Share of Audience



67

12

7

3

1

1

1

1

1

65

11

7

4

1

1

1

1

1

0

Ukhozi

Gagasi

East Coast Radio

Metro FM

Lotus FM

Umhlobo Wenene

Izwi LoMzansi

Nongoma

Hindvani

Imbokodo

Oct-Mar

Jan-Jun

54

14

10

4

2

1

1

1

1

51

15

11

5

2

1

1

1

1

1

Ukhozi

Gagasi

East Coast Radio

Metro FM

Lotus FM

Izwi LoMzansi

Umhlobo Wenene

5FM

Nongoma

Radio 2000

Oct-Mar

Jan-Jun

-

-

% %54

GP MP

LP

NW

NC

WC

EC

FS

KZN

LIMPOPO

55

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Limpopo: n=2,309)

71

57

21

20

4

Device

99

30

6

6

Location

00

75

25

74

26

78

22

93

7

Listening

Avg. per day

4h18

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Limpopo

%%%

56

LIMPOPO - SHARE

Share of Listening


Share of Audience



47

18

14

3

1

1

1

1

1

0

51

16

13

3

2

1

1

1

1

0

Thobela FM

Phalaphala

Munghana Lonene

Capricorn

Ikwekwezi

Motsweding FM

Moutse

Metro FM

Jacaranda FM

Radio 2000

Oct-Mar

Jan-Jun

44

14

13

5

2

1

1

2

1

0

47

13

12

5

2

2

2

2

1

1

Thobela FM

Phalaphala

Munghana Lonene

Capricorn

Metro FM

Ikwekwezi

Motsweding FM

Moutse

Jacaranda FM

Radio 2000

Oct-Mar

Jan-Jun

% %57

GP MP

LP

NW

NC

WC

EC

FS

KZN

MPUMALANGA

58

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Mpumalanga: n=1,666)

78

46

31

18

3

Device

96

41

8

7

Location

00

73

27

72

28

74

26

90

10

Listening

Avg. per day

4h12

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Mpumalanga

%%%

59

MPUMALANGA - SHARE

Share of Listening


Share of Audience



28

25

6

9

4

3

3

3

1

1

28

24

10

9

4

4

3

3

2

2

Ligwalagwala

Ikwekwezi

Munghana Lonene

Ukhozi

Thobela FM

Jacaranda FM

Metro FM

Mkhondo

Lesedi FM

947

Oct-Mar

Jan-Jun

23

21

11

5

5

6

5

2

3

1

22

20

12

7

5

5

4

3

2

2

Ligwalagwala

Ikwekwezi

Ukhozi

Munghana Lonene

Jacaranda FM

Metro FM

Thobela FM

Mkhondo

Nkomazi

947

Oct-Mar

Jan-Jun

% %60

GP MP

LP

NW

NC

WC

EC

FS

KZN

NORTH WEST

61

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (North West: n=1,315)

80

40

21

10

3

Device

96

29

6

4

Location

00

64

36

61

39

65

35

84

16

Listening

Avg. per day

4h12

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

North West

%%%

62

NORTH WEST - SHARE

Share of Listening


Share of Audience



47

9

6

3

3

3

1

3

1

50

6

6

4

3

3

3

3

2

2

Motsweding FM

Lesedi FM

North West FM

Metro FM

OFM

RSG

Thobela FM

Mahikeng

Jacaranda FM

Village

Oct-Mar

Jan-Jun

42

8

10

5

3

2

4

2

1

44

9

7

6

3

3

3

3

2

2

Motsweding FM

North West FM

Lesedi FM

Metro FM

Jacaranda FM

Village

RSG

Mahikeng

Thobela FM

OFM

Oct-Mar

Jan-Jun

-

-% %

63

GP MP

LP

NW

NC

WC

EC

FS

KZN

NORTHERN CAPE

64

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Northern Cape: n=606)

76

44

22

18

2

Device

95

26

12

10

Location

00

70

30

64

36

67

33

83

17

Listening

Avg. per day

4h18

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Northern Cape

%%%

65

24

23

8

5

2

3

2

0

1

26

22

12

8

5

3

3

2

2

1

Motsweding FM

RSG

OFM

Kurara

Lesedi FM

Metro FM

KFM

5FM

Umhlobo Wenene FM

SAfm

Oct-Mar

Jan-Jun

NORTHERN CAPE - SHARE

Share of Listening


Share of Audience


Source: BRC RAM™ Oct'16-Mar'17 (n=608); Jan'17-Jun'17 (n=606)

24

27

5

4

0

1

3

1

0

29

26

10

7

3

2

2

1

1

0

Motsweding FM

RSG

OFM

Kurara

Lesedi FM

Umhlobo Wenene

Metro FM

5FM

KFM

Radio 2000

Oct-Mar

Jan-Jun

- -

% %66

GP MP

LP

NW

NC

WC

EC

FS

KZN

WESTERN CAPE

67

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM™ Jan'17-Jun'17 (Western Cape: n=4,333)

85

31

29

6

2

Device

94

36

14

6

Location

00

70

30

70

30

73

27

87

13

Listening

Avg. per day

3h42

Total

Mon-Fri

Sat

Sun

0

10

20

30

40

50

00:0

0-0

0:1

5

00:3

0-0

0:4

5

01:0

0-0

1:1

5

01:3

0-0

1:4

5

02:0

0-0

2:1

5

02:3

0-0

2:4

5

03:0

0-0

3:1

5

03:3

0-0

3:4

5

04:0

0-0

4:1

5

04:3

0-0

4:4

5

05:0

0-0

5:1

5

05:3

0-0

5:4

5

06:0

0-0

6:1

5

06:3

0-0

6:4

5

07:0

0-0

7:1

5

07:3

0-0

7:4

5

08:0

0-0

8:1

5

08:3

0-0

8:4

5

09:0

0-0

9:1

5

09:3

0-0

9:4

5

10:0

0-1

0:1

5

10:3

0-1

0:4

5

11:0

0-1

1:1

5

11:3

0-1

1:4

5

12:0

0-1

2:1

5

12:3

0-1

2:4

5

13:0

0-1

3:1

5

13:3

0-1

3:4

5

14:0

0-1

4:1

5

14:3

0-1

4:4

5

15:0

0-1

5:1

5

15:3

0-1

5:4

5

16:0

0-1

6:1

5

16:3

0-1

6:4

5

17:0

0-1

7:1

5

17:3

0-1

7:4

5

18:0

0-1

8:1

5

18:3

0-1

8:4

5

19:0

0-1

9:1

5

19:3

0-1

9:4

5

20:0

0-2

0:1

5

20:3

0-2

0:4

5

21:0

0-2

1:1

5

21:3

0-2

1:4

5

22:0

0-2

2:1

5

22:3

0-2

2:4

5

23:0

0-2

3:1

5

23:3

0-2

3:4

5

Mon-Fri Sat-Sun

Western Cape

%%%

68

WESTERN CAPE - SHARE

Share of Listening


Share of Audience



30

13

9

10

5

3

2

3

3

2

33

12

9

8

6

4

3

3

3

2

Umhlobo Wenene

Heart FM

KFM

RSG

Good Hope

Metro FM

Eden

Voice of the Cape

Radio Tygerberg

CCFM

Oct-Mar

Jan-Jun

22

12

11

8

8

5

4

3

2

1

23

12

11

8

8

5

3

3

3

3

Umhlobo Wenene

Heart FM

KFM

Good Hope

RSG

Metro FM

Radio Tygerberg

Radio Zibonele

Smile

Eden

Oct-Mar

Jan-Jun

% %69

KEY STATION MEASURES (THE CURRENCY)OCT’16-MAR’17JAN’17-JUN’17


KEY STATION MEASURES Commercial and PBS

Avg. daily cume(Mon-Sun) (‘000s)

One weekcume (000’s)

Oct'16-Mar'17 Jan'17-Jun'17 Oct'16-Mar'17 Jan'17-Jun'17

Ukhozi 5,748 5,497 7,600 7,574

Umhlobo Wenene 4,226 4,119 5,501 5,422

Metro FM 2,395 2,371 4,007 4,044

Lesedi FM 2,522 2,245 3,513 3,212

Thobela FM 2,095 2,234 2,842 2,939

Motsweding FM 1,775 1,698 2,601 2,538

Ikwekwezi 1,013 983 1,401 1,337

RSG 931 897 1,260 1,246

Gagasi 888 882 1,327 1,397

Munghana Lonene 802 797 1,098 1,057

71

62

57

29

57

70

49

52

50

39

69

Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178); ranked on Avg. daily cume


58

60

26

55

71

50

52

44

34

72

Ukhozi 3h06 3h12

Umhlobo Wenene 3h42 3h42

Metro FM 1h42 1h48

Lesedi FM 3h24 3h18

Thobela FM 3h18 3h36

Motsweding FM 2h48 3h00

Ikwekwezi 3h00 3h12

RSG 3h18 3h00

Gagasi 2h18 2h06

Munghana Lonene 3h24 3h42

Oct’16-Mar’17

Avg. hrs p.dExclusive listeners (%)

Jan’17-Jun’17 Oct’16-Mar’17 Jan’17-Jun’17

72






Jacaranda FM 772 741 1,191 1,136

East Coast Radio 725 730 1,010 1,101

Ligwalagwala 738 691 990 931

947 550 604 810 913

Kaya 512 566 848 931

Phalaphala 629 560 785 696

Heart FM 545 501 755 736

KFM 486 486 726 736

5FM 474 446 757 732

YFM 377 395 626 665

73

Jacaranda FM 2h18 2h12

East Coast Radio 1h54 1h48

Ligwalagwala 3h24 3h30

947 1h48 1h36

Kaya 1h30 1h30

Phalaphala 4h00 4h12

Heart FM 2h54 2h30

KFM 2h12 2h06

5FM 1h36 1h24

YFM 1h36 1h30

41

57

55

35

20

77

47

46

30

23



44

50

56

35

17

78

44

41

29

21

Oct’16-Mar’17



74






Good Hope 318 336 509 536

Algoa FM 355 330 544 511

702 279 279 428 448

Radio 2000 195 224 371 412

OFM 169 200 248 294

Capricorn 195 190 329 298

North West FM 181 160 306 287

Lotus FM 171 135 258 206

Smile 96 114 140 164

SAfm 85 87 145 143

75

36

46

24

16

67

32

23

46

51

21



30

47

20

11

63

31

20

33

55

29

Good Hope 1h48 1h42

Algoa FM 1h54 1h48

702 1h42 1h42

Radio 2000 1h24 1h24

OFM 3h24 3h36

Capricorn 1h48 2h12

North West FM 2h06 1h54

Lotus FM 1h36 1h48

Smile 1h48 1h42

SAfm 1h30 1h30

Oct’16-Mar’17



76






Power 83 84 126 138

trufm 71 77 151 158

CapeTalk 76 66 97 92

Vuma 28 34 44 54

Classic FM 29 32 51 60

Rise FM - - 37 45

Magic828 AM - - 24 16

77

14

0

48

23

24



16

5

33

13

13

Power 2h00 2h06

trufm 1h18 1h24

CapeTalk 2h36 2h12

Vuma 1h54 1h42

Classic FM 1h12 1h00

Oct’16-Mar’17



78


KEY STATION MEASURES Community




Jozi 331 342 522 574

Kasie 147 172 223 258

Unitra (UCR-FM) 185 139 299 235

Radio Tygerberg 140 124 221 202

Voice of the Cape 111 111 143 146

Inkonjane 104 103 184 171

Vukani 132 103 263 222

Eden 50 100 87 163

Thetha 104 95 159 156

Bok Radio 71 91 95 124

79

27

10

5

39

39

33

0

46

64

71



27

12

3

39

44

30

0

51

49

64

Jozi 2h24 2h06

Kasie 1h24 1h30

Unitra (UCR-FM) 1h54 2h00

Radio Tygerberg 2h18 2h06

Voice of the Cape 3h12 3h00

Inkonjane 1h48 2h24

Vukani 1h30 1h06

Eden 3h06 3h12

Thetha 2h54 2h36

Bok Radio 1h36 1h54

Oct’16-Mar’17



80






Radio Zibonele 80 91 161 198

CCFM 101 87 158 148

Mkhondo 59 82 86 120

Alfred Nzo 82 77 128 145

QwaQwa 83 76 117 119

Izwi LoMzansi 79 71 126 118

Voice of Tembisa 61 69 102 113

Moretele 85 67 127 112

Moutse 72 67 108 102

Nongoma - 59 - 80

81

20

37

24

27

27

14

26

56

36

Source: BRC RAM™ Oct'16-Mar'17 (National: n=31,946) and Jan'17-Jun'17 (National: n=31,178) ; ranked on Avg. daily cume


19

31

25

23

39

18

31

52

34

50

Radio Zibonele 1h48 1h48

CCFM 2h12 2h24

Mkhondo 3h18 2h54

Alfred Nzo 3h24 2h36

QwaQwa 3h00 2h12

Izwi LoMzansi 2h00 2h00

Voice of Tembisa 1h48 1h48

Moretele 3h06 2h30

Moutse 4h00 2h12

Nongoma - - 2h48

Oct’16-Mar’17



82






Mahikeng 86 56 126 84

Kurara - 55 - 73

Kofifi 44 53 65 85

Bayfm 56 52 85 81

Highway 52 50 74 70

83

32

48

29

30



20

47

31

22

40

Mahikeng 2h30 2h54

Kurara - - 3h00

Kofifi 3h00 2h18

Bayfm 1h36 1h30

Highway 1h36 1h42

Oct’16-Mar’17



84

STATION DASHBOARDS

85

TRENDING: APR-SEP / JUL-DEC / OCT-MAR / JAN–JUN

86

COMING IN NOVEMBER 2017…

7

3162

7313

13

ES SEM™ DATA in BRC RAM…

SEM 14,9 million (13%)





% % % % %




SEM 92 million (5%)


% % % % %

60 21

19

4533

22 22

39

40

12

35 53

5

2965

3

3463

2

29

69

32

69

Source: Establishment Survey Jul-Dec’16

Rural Urban Metro

88

Rural Urban Metro

SEE YOU AGAIN IN NOVEMBER 2017

APR-SEP’17

brc ram™ – august ‘17 - frontpage€¦ · metro fm lesedi fm thobela fm motsweding fm...

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