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BREAD&&BUTTER BY ZALANDO 2018 THE PROGRAM

Credit: Bread&&Butter by Zalando

BREAD&&BUTTER BY ZALANDO - THE POP-UP OF STYLE AND CULTURE (B&&B) TAKES PLACE FROM 31 AUGUST – 2 SEPTEMBER AT ARENA BERLIN. THE EVENT’S PROGRAM FEATURES: +++ B&&B BRAND POP-UPS +++ 100+ EXCLUSIVE DROPS AND PRE-LAUNCHES BY 40+ INTERNATIONAL BRANDS, ADIDAS ORIGINALS, CARHARTT WIP, CONVERSE, DIESEL, LEVI’S®, MAC COSMETICS, NIKE, PUMA, REEBOK, THE NORTH FACE, TIMBERLAND, VANS, 032C, WEEKDAY, WRANGLER AND MORE. +++ B&&B SHOW POP-UPS +++ HUGO, MAC COSMETICS, ZALANDO AND MORE. +++ B&&B TALKS +++ 032C AND JÉRÔME BOATENG, G-STAR RAW AND JADEN SMITH, INSTAGRAM AND UGLYWORLDWIDE & GULLY GUY LEO, TIMBERLAND AND CHRISTOPHER RAEBURN, MERCEDES-BENZ AND MORE +++ B&&B MUSIC +++ 70+ ARTISTS: EVIAN CHRIST, HAMZA, KITTY CA$H, LUCIANO, PAIGEY CAKEY, PRINCESS NOKIA, SHECK WES, STEFFLON DON, UFO361, YUNG HURN AND MORE.

HEAD TO BREADANDBUTTER.COM/SCHEDULE AND @BREADANDBUTTER FOR THE LATEST PROGRAM UPDATES. TICKETS ARE AVAILABLE VIA BREADANDBUTTER/TICKETS, AND CHECK OUT THE HOTTEST PRODUCTS ON BREADANDBUTTER.COM, THE SHOPPING HUB FOR SELECTED STREETWEAR AND EXCLUSIVE DROPS ON ZALANDO ON 31 AUGUST 2018. BERLIN, 2 AUGUST 2018 / From 31 August – 2 September Bread&&Butter by Zalando – The Pop-Up of Style and Culture (B&&B) celebrates its third edition at Arena Berlin. This year the event transforms into eight different B&&B districts for the ultimate urban experience. Here, visitors find 40+ brands, “see now, buy now” shopping options, next level customizations, workshops, Pop-Up shows, panel talks, a fire music line-up, appearances by today's cultural heroes and Berlin’s best street food.

B&&B BRAND POP-UPS | Streetwear lovers on the hunt for something special find 100+ exclusive pieces and exciting pre-launches. These items can be instantly purchased on-event at the playful Brand Pop-Ups and online via breadandbutter.com – the new B&&B shopping hub – which kicks off end of August on Zalando with exclusives dropping year-round.

Brand Pop-Up highlights happening at B&&B: adidas Originals channels the raw ’90s spirit of its exclusive Falcon model at B&&B together with a live music performance by MØ. Guests are invited to experience the sneaker’s universe and get their hands on the Falcon and Yung-96 before everyone else. Carhartt WIP teams up with London’s NTS Radio to broadcast live

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from the event with local and international talents, and DJ Workshops. Exclusive Carhartt WIP x NTS products will be on offer as will the pre-release drop of the Carhartt WIP x Trojan Records capsule collection. Converse sets up shop with ‘The Converse One Star Salon’ – a Pop-Up beauty parlor hosted by ISLA Berlin, with a special treatment menu and a sneaker customization bar. MAC Cosmetics brings the back stages of NYC, London, Milan, and Paris to Berlin for visitors to experience the latest beauty trends. For the second year, Mercedes-Benz is the official automotive partner hosting a Pop-Up with international live acts, as well as a limited hoodie collab with upcoming designer Chelo (THATBOII). Nike comes out in force, deconstructing their icons to reconstruct the future—a future empowered by women who put the “us” above the “me.” The Puma Pop-Up awakens the senses by tapping into ’80s tech. Sonic masters Roland allow visitors to get interactive with synthesizers as part of an audio installation, while Polaroid creates a kaleidoscopic world of color. Visitors can also shop the exclusive Polaroid RS-0 and Roland RS-0 collabs. At Reebok's Pop-Up Donut Diner, visitors order up a fresh batch of retro Americana while getting early access to the return of the Aztrek, their exclusive classic ’90s colorway sneaker. The North Face debuts at B&&B with an experience combining the outdoors, fashion, design, and music with an exclusive drop created just for B&&B. Timberland introduces Timberland Park, where attendees reconnect with nature, relax and learn more about the brand’s ongoing commitment to environmental causes. Additionally, the Timberland x Christopher Raeburn collaboration offers the chance to meet the fashion designer and take part in one of his innovative workshops. House of Vans, a cultural and creative manifestation brings a mix of live music, art, and street culture customization workshops. B&&B SHOW POP-UPS | Bread&&Butter innovates its fashion show game by turning the former runway shows into unexpected Pop-Up performances and live installations happening throughout the event space. MAC Cosmetics lead with a highly-stylized Voguing Ball; paying homage to the underground dance movement that evolved from the 1980’s Harlem ballroom scene. Zalando presents a Fall/Winter ‘18 curation of streetwear styles, with surprise guests. HUGO lets you personalize their popular reversed logo design while jamming to the drumming of BÄM! Äcademy marching band. Emerging brands pop-up around District 3 and 6 throughout the day. Bread&&Butter by Zalando presents their exclusive collab with 032c, 'BOA17', inspired by Jerome Boateng through an innovative installation with a Boateng signing sesh. B&&B TALKS | Several times a day Bread&&Butter gives a stage to enlightening conversations by today’s most relevant voices in fashion, music and culture. Friday: Following the special collab for B&&B, 032c and Jerome Boateng have a conversation on not soccer – but dogs and style. She’s Mercedes and Refinery 29 host a talk for Mercedes-Benz at their Brand Pop-Up. Saturday: B&&B presents how Instagram changed fashion, in a talk with UglyWorldwide and Gully Guy Leo. adidas Originals hosts a talk with a crew of female talents, including Danish singer-songwriter MØ alongside inspiring voices from the HYPEBAE fam. G-Star RAW speaks with Jaden Smith and other guests on how we can all lead change in sustainability. The iconic artist is collaborating with G-Star on a sustainable collection launching later this year. Sunday: MAC Cosmetics explores what beauty stands for today, while highlighting the latest trends. Timberland x Christopher Raeburn talk about the future of sustainable fashion, and how we can live with an intelligent approach to style as both a creator and consumer. B&&B MUSIC | Expect everything from baile funk to hot new hip-hop to rap pioneers. Spread over three stages, B&&B visitors join stellar live performances, DJ sets, nightly after parties and audio-visual Pop-Up experiences by 70+ rising talents and the musicians of the moment. Highlights include: Evian Christ, Hamza, Kitty Ca$h, Luciano, Paigey Cakey, Princess Nokia, Sheck Wes, Stefflon Don, UFo361, Yung Hurn and more. B&&B TICKETS | Tickets for Bread&&Butter by Zalando are available via breadandbutter.com/tickets. Single day tickets are 15 euro. Group day tickets are 45 euro (buy four/get one free). Single day tickets at the door are 20 euro.

Further information and picture material: corporate.zalando.com/breadandbutter. Further program highlights to be released via breadandbutter.com. Follow @breadandbutter on Instagram and facebook.com/breadandbutter to stay up-to-date.

#breadandbutter

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NOTES TO EDITORS

ABOUT BREAD&&BUTTER BY ZALANDO

NAME Bread&&Butter by Zalando

ABBREVIATION B&&B

DESCRIPTOR B&&B SHOP Bread&&Butter by Zalando - The Destination for Style and Culture (from end August:

breadandbutter.com)

DESCRIPTOR B&&B EVENT Bread&&Butter by Zalando - The Pop-Up of Style and Culture

WHERE Arena Berlin, Eichenstraße 4, 12435 Berlin and Festsaal Kreuzberg

WHEN 31 August – 2 September 2018

OPEN Friday, Saturday and Sunday

Main Halls, Beach: 1pm – 10pm

Festsaal Kreuzberg: 1pm – 4am

TICKETS breadandbutter.com/tickets, single day tickets online: 15 euro, group day tickets online: 45 euro (buy

four/get one free), single day tickets at the door: 20 euro.

B&&B BRAND POP-UPS AAPE By A Bathing Ape, adidas Originals, Alpha Industries, anello, ASICSTIGER, Carhartt WIP, Cheap

Monday, Clinique, Columbia, Converse, Crosley, Diesel, Fila, G-Star RAW, Herschel Supply Co.,

Komono, Levi's®, MAC Cosmetics, Mads Nørgaard, Maria Black, Mennace, Nike, OBEY Clothing,

Origins, Palladium, Pepe Jeans London, Puma, Reebok, Shan Rahimkhan, studioloesch,

Superconscious, Superga, The North Face, The Ragged Priest, Timberland, BDG Urban Outfitters,

Vans, Weekday, Wrangler, 2nd Day and more

B&&B SHOW POP-UPS HUGO Reversed, BÄM! Äcademy für marching drums, MAC Cosmetics x Voguing, Zalando and

surprise act, 032c and Jérôme Boateng

B&&B MUSIC Friday: BERLIN DISASTER, bk beats, Bonaventure, CRACK Magazine, DJ Gigola, DJ Juba, DJ NA,

Evian Christ, Florentino, Hamza, Ike, Jam City, Jimothy Lacoste, Juliana Huxtable, Just Jam, King Dou

Dou, Live from Earth x Sports Records, Lotto Boyzz, Luciano, LYZZA, Munroe Bergdorf, Neana,

nightcoregirl, Octavian, Sheck Wes, SHYGIRL, Sophie, Why Be.

Saturday: Azamat B., Ballo, Betty, DJ Juba, DJ Milktray, DJ Ouai, DJ Pitch, Don Sinini, Fuego Flavi,

KABLAM, Kitty Ca$h, LAVA DOME, Loris, LSDXOXO, MikeQ, Nadus, NOT YOUR GIRLFRIEND,

Paradoxe Club, Princess Nokia, Quest?onmarc, Stefflon Don, Swan Meat, Total Trax, TRAP OR DIE, So

Extra Vogue Ball

Sunday: 100% HALAL, ACE OF DIAMONDS, AUCO, Boys Noize, ceekayin2u, CJJOHNNY, DJ JM, DJ

Juba, Fausto Bahia, FRKTL, Hunni’d Jaws, Imaabs, Isis Salam, J.CLOUD, Kamixlo, Kikelomo, LINNÉA,

Mexican Jihad, Moneyama, Nafe Smallz, Negroma, Paigey Cakey, panasiagirl, poly maze,

Quest?onmarc, Simon Kaiser, TIFFANY CALVER, Ufo361, Wasted Fates, Yung Hurn.

SPONSORS & PARTNERS DHL, evian, HUAWEI, Mercedes-Benz, o2, Visa

PAYMENT ON EVENT products: cashless (all cards possible), food/drinks: cash, cashless (all cards possible)

BREAD&&BUTTER BY ZALANDO CREDITS

INITIATOR: Zalando

VISUAL PARTNER: SUCUK & BRATWURST

ARCHITECTURAL CONCEPT: Kemmler Kemmler

PRODUCTION PARTNER: Gil und Weingärtner GmbH

PRODUCTION B&&B SHOWS: Untitled Project GmbH

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CONTACT BREAD&&BUTTER BY ZALANDO

WEB breadandbutter.com

EMAIL breadandbutter@zalando.de

INSTAGRAM instagram.com/breadandbutter

FACEBOOK facebook.com/breadandbutter

ABOUT ZALANDO

Zalando is Europe’s leading online fashion and lifestyle platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of lifestyle articles including shoes, apparel, accessories and beauty products, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 17 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Czech Republic, Poland and United Kingdom. Our logistics network with five centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. PRESS CONTACT BREAD&&BUTTER BY ZALANDO Sinah Pohlmann / Senior PR und Communications Global sinah-maria.pohlmann@zalando.de Mobile: +49 (0)152-56772390

PRESS CONTACT AGENCY Selina Bauer / BOLD Communication & Marketing GmbH selina.bauer@boldberlin.com T +49 30 2021577 0