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    ALL ABOUT VIDEO

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    DISTRIBUTEWe provide reach across one of the largest

    Video Ad Networks online

    CREATEWe create award-winning content, branded

    entertainment and stand-out ad executions

    ACTIVATEWe can activate your target audience with

    engaging programs, sponsorships and events

    WE OFFER VIDEO SOLUTIONS

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    BREAK MEDIAS

    DISTRIBUTION

    REACHES OVER

    141 MILLION USERS

    ONLINE!

    3*Source: comScore Media Metrix (May 2011)

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    GET TO KNOW OUR SITES!

    4Humor, news and insight for the plugged-in NASCAR fan.

    Cutting edge and brutally funny coverage of mixed martial arts (MMA).

    No-holds-barred reviews, news, and previews of the biggest shows and movies.

    Delivering tips, guides, and advice on everything man-related from a top 3mens lifestyle site.

    The leading source for game reviews, downloads, tips, and all things gaming,reaching over 990K visitors.

    The number-one online humor destination delivering laughs to millions daily!

    The premier destination for reaching young Hispanic males with content thatson the mark.

    The one-stop shop for guys looking for style, grooming, and health information.

    All the stuff guys love: gear, gadgets, how-to and celebrity gossip.

    *Source: comScore Media Metrix (May 2011)

    GUYS LOVE OUR SUITE OF ENTERTAINMENT PROPERTIES!

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    Source: comScoreVideo Metrix (May 2011) 5

    PROPERTYUnique Video

    Viewers (MM)

    Videos

    Viewed (000)

    121.8 2,113,309

    41.7

    (Combined)

    407,900

    (Combined)

    Break Media Network delivers more video and more video viewersthan all other leading entertainment networks COMBINED!

    DOMINATE THE COMPETITION

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    6*Source: comScore Video Metrix (May 2011)

    BREAK MEDIA REACHES OVER 50% OF VIDEO VIEWERS ONLINE!

    WE STAND OUT IN THE CROWD

    Video Ad Network Potential ReachTotal Unique

    Viewers (000)

    Videos

    (000)

    % Reach

    Web Pop.

    Minutes per

    Viewer

    Minutes per

    Video

    1 Google Display Network 146,990 15,255,176 68% 311.3 3.0

    2 Tremor Media 142,077 3,975,080 66% 92.7 3.3

    3 BrightRoll Video Network 127,097 1,963,631 59% 44.8 2.9

    4 Break Media 121,813 2,128,559 56% 57.7 3.3

    5 Digital Broadcasting Group (DBG) 107,145 1,964,887 50% 88.7 4.8

    6 SpotXchange Video Ad Network 104,358 1,883,596 48% 58.1 3.2

    7 YuMe Video Network 103,824 2,621,569 48% 76.1 3.0

    8 TubeMogul Video Ad Platform 95,370 1,502,965 44% 47.2 3.0

    9 TidalTV 87,589 1,378,288 41% 50.8 3.2

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    Our display network reaches 141 MM monthly visitors across

    the Break Media Networks 4,000 + premium publisher sites

    Entertainment Women Auto Mens Interest Multi-Cultural

    Entertainment Entertainment Entertainment Entertainment Entertainment

    WHO ARE YOU LOOKING FOR?

    *Source: comScore Media Metrix (May 2011)

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    WE OFFER PRODUCTION AND EDITORIAL CAPABILITIES THAT

    NO OTHER LEADING NETWORK CAN PROVIDE

    Network In-StreamProprietary

    Technology

    Rich

    Media

    Editorial

    Integration

    In-House

    Original

    Production

    Transparency

    Break Media

    Tremor Media X X

    YuMe Video Network X X

    Advertising.com Video Network X X

    BrightRoll Video Network X X

    Digital Broadcasting Group (DBG) X X

    Adconion Video Network X X

    SpotXchange Video Ad Network X X

    SOLUTIONS THAT SET US APART

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    SOLUTION-DRIVEN NETWORK

    SPONSORSHIPS

    COST-PER-MILLE (CPM)

    COST-PER-CLICK (CPC)

    COST-PER-ACQUISITION (CPA)

    COST-PER-ENGAGEMENT (CPE)

    COST-PER-VIEW (CPV)

    COST-PER-LIKE (CPL)

    WE OFFER A RANGE OF ADVERTISING MODELS TO HELP OUR

    PARTNERS ACHIEVE THEIR ADVERTISING OBJECTIVES, ALONG WITHROBUST MEASUREMENT CAPABILITIES TO PROVIDE R.O.I

    ADVERTISING MODELS

    Reach

    Clicks Total Views

    Completion Rate

    Engagement Index

    Total Shares & Embeds

    Path of Entry

    Viewer Location

    Intent to Purchase

    Brand Favorability

    ..and many more!

    MEASUREMENT CAPABILITIES

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    DISTRIBUTE YOUR MESSAGE

    We Offer a Myriad of High Impact

    Premium Interactive Video Units,

    including:

    Video Stitial (Automatically Stream with

    Audio)

    Pre Stitial (Flash Ad Unit)

    Pre-Roll (:15/:30 Video Content)

    Brand Select (User Selected Pre-Roll)

    Hover Ad (Animated Pre-Roll)

    Page Engage (Custom Flash Unit) Expandable Banner

    Super Expandable Banner

    Video Roll (In-Unit Pre-Roll)

    Video Roll Plus (Combined Pre-Roll and Ad)

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    OUR ON-THE-GO OFFERINGS

    OUR SUITE OF MOBILE OFFERINGS CONTINUES TO EXPAND ACROSS

    ALL EXISTING AND EMERGING PLATFORMS!

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    MOBILE ADVERTISING

    WE OFFER A RANGE OF HIGH IMPACT ADVERTISING SOLUTIONS

    ACROSS THE MOBILE LANDSCAPE.

    Gallery Interstitial Mobile Banners Pre-Roll Pre-Stitial

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    EMERGING PLATFORMS

    EXPANDED DISTRIBUTION THROUGH TV, SET-TOP BOXES AND

    IN-STORE NETWORKS

    Desktop, mobile, and on your LG TV: The solution for local and online media.

    Samsung Smart TVs help you connect with content, the web, family and friends.

    Apps, shows, movies, and social connectivity.

    The original, best-selling streaming player with a huge selection of instant

    entertainment.

    Sony Internet TV with Google TV Search, Personalization, and Dual View.

    A web-enabled leader in premium content, Panasonic offers easy access to some ofthe leading entertainment properties from the web.

    The largest out-of-home network of its kind.

    *Source: comScore Media Metrix (May 2011)

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    WE CREATEAWARD-WINNING

    CONTENT, BRANDEDENTERTAINMENT AND

    STAND OUT CUSTOM ADSOLUTIONS!

    14

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    ENGAGING ENTERTAINMENT

    BRANDED ENTERTAINMENT

    ORIGINAL SERIES

    OUR CREATIVE LAB GROUP IS ON PACE TO CREATE OVER 4,000

    PIECES OF ORIGINAL CONTENT IN 2011!

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    http://brk.to/zoomd http://brk.to/select

    http://brk.to/superad http://brk.to/pageengage

    CUSTOM AD SOLUTIONS

    OUR HIGH IMPACT AD SOLUTIONS ENGAGE USERS WITH YOUR

    BRAND THROUGH UNIQUE EXPERIENCES!

    http://brk.to/zoomdhttp://brk.to/selecthttp://brk.to/superadhttp://brk.to/pageengagehttp://brk.to/selecthttp://brk.to/pageengagehttp://brk.to/superadhttp://brk.to/selecthttp://brk.to/zoomdhttp://brk.to/zoomdhttp://brk.to/superadhttp://brk.to/pageengage
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    BREAK GAMES

    BREAK GAMING STUDIOS CREATES CUSTOM BRANDED GAMES TOENTERTAIN AND ENGAGE ALL USERS!

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    TENTPOLE PROGRAMS

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    OUR TENTPOLE PROGRAMS ENABLE US TO ENGAGE OUR AUDIENCE

    THROUGH UNIQUE PROGRAMS THEY LOVE!

    Hysterical original content, guides to the best gear, fun sweepsweve got it all for

    students headed back-to-school, and even more to offer your brand.

    Zach Levi (Chuck) and his celebrity friends bring the party to Comic Con with their

    Nerd Machine. Learn all about the fun at thenerdmachine.com!

    Our audience loves pranks, and this is their big day. Seamlessly integrate your

    messaging into the hilarity and join the fun.

    Costume tips, parties, tricks and pranksits spooky how many editorial initiatives

    Break Media will be rolling out that will be a big treat for partners.

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    SPONSORSHIP PROGRAMS

    WE OFFER A RANGE OF CUSTOM SPONSORSHIP OPPORTUNITIES

    THROUGHOUT THE YEAR THAT CONNECT WITH YOUR TARGET!

    Whether its the latest appliances or jaw-dropping technologies, Break Media will

    team with you to cover this exciting event and develop engaging content around it.

    Drive excitement for your product or brand initiative when Break Media covers the

    coolest cars at the countrys biggest car shows.

    This centralized destination on Screen Junkies will house the seasons movie trailers,

    photo galleries, television show synopses, entertainment news, and celebrity gossip.

    At the forefront of technology, electronics and gaming, Break Media will cover all the

    announcements and highlights from the Electronic Entertainment Exposition.

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    LAUNCH PARTIES

    BREAK MEDIA KNOWS HOW TO THROW A PARTY! WHETHER YOURE

    LAUNCHING A NEW PRODUCT, A NEW BRAND, OR JUST WANT TO SHOWYOUR APPRECIATION TO YOUR FANS, WERE HERE TO HELP!

    Assassins Creed: Brotherhood Launch Party Prince of Persia Launch Party

    Check it out: brk.to/parties

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