Chicago

Break Time!

Chicago

Tips in Review

1. Key Messages

2. Purpose

3. Ambassadors

4. Com-Leader

5. Com-Council

6. Com-Tool Box

7. Scale

8. Impressions

Chicago

Building Buzz in the Schools

• Great school relations are important– Strengthens outreach to students

– Benefits entire school community

– Deepens public understanding of your work

– Boosts likelihood that you will be asked back

• Opportunities for long-term impact on students’ lives

Chicago

Building Buzz in the Schools

• Getting Things Started– Meet the School

• CISC has school profiles

• Clarify where you’re going (building A or B? big gym or small?)

– Arrive on time (early)

• Be Your Own Advance Man– Send Introductory Note

– Meet the School’s Site Coordinator

– Present your “30-Second Manifesto”

– Plan ahead for thank-you notes

Chicago

Building Buzz in the School Building

• You’re Buzzed In…Now What? – Sign in Respectfully

– Meet the School Clerk & Classroom Teacher(s)

– Present your “30-Second Manifesto” (again)

• Do You!

• Leave an Imprint– What can you leave behind?

– Save time! Thank ‘em now!

– Who should know you were there?

• “If a tree falls in a forest, and no one hears it…”

Chicago

Building Buzz in the School Building

• The Beat Goes On – Share Photos

– Provide content for the school’s website

– Post on your website

• Respect children’s right to privacy and the CPS media policy

– Create an Accolades Letter

– Write a “Sticky Mat” for your organization

• Other Ideas

Chicago

And Now…Let’s talk about “PCS”

• What’s your Personal Communications Style

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Heard

– Being Big

– Starting at the Beginning

– Being Inclusive

– Being Purposefully Redundant

– Adding Flavor

– Being Ready

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Heard

• Umms and Ahhs

• Pump up the Volume

• Trailing Off

• Was that a Question?

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Big

• To Sit or to Stand

• Potted Plant or Roaming Turtle

• Gestures, not “Guesstures”

• Miss Fussybuttons & Mr. Figgetywidget

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Starting at the Beginning

• Assume nobody knows nothin’

• Play “catch up,” not “keep up” – briefly

• Use your 30-second Manifesto

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Inclusive

• Watch your insider language

• Avoid acronyms, or Explain them

• Be a teacher, not a lecturer

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Purposefully Redundant

• Tell them

• Tell them what you told them

• Tell them again

• Quantify your message and deliver on the promise

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Adding Flavor

• Expertise

• Humor

• Intellect

• “Rain Man”-like Mastery

• Empathy

• Counselor

Chicago

And Now…Let’s talk about “PCS”

• PCS: Personal Communications Style – Being Ready

• Stump Speech & Go-to-Messages

• The Inside Track

–How much time do you have?

–What is the audience expecting? Who?

–Is your face “debris free”?

–Does the opportunity complement your style?

• The Outside Track

–Who are the people in the seats?

–Quantify & Deliver

Chicago

An Opportunity for You

• Are you ready to deliver your Manifesto?

• Weber-Shandwick’s “Common Threads” program– Martin Luther King Jr. Holiday

– Employee volunteerism opportunities

• Make Your Pitch!

Chicago

Thank You

Communities In Schools of Chicago thanks you for attending our NAVIGATE event! Please…

– Complete the evaluation and return to us today.

– Post a comment about this morning on our Facebook page!

• www.Facebook.com/cischicago

– Save the date for our next event

• Thursday, February 14, 2013

• Improve Student Learning through Classroom Management