breakfast & brains, september 2012- emi gal
DESCRIPTION
Breakfast & Brains September 2012TRANSCRIPT
![Page 1: Breakfast & Brains, September 2012- Emi Gal](https://reader033.vdocument.in/reader033/viewer/2022060108/554d2f5cb4c905c5208b5498/html5/thumbnails/1.jpg)
MEASURING CAMPAIGN SUCCESS IN A CROSS-DEVICE WORLD
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STATS*
*Google report, August 2012
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A BIT OF HISTORY
GRP CTR CTR / Engagement
Reach
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THE PROBLEM
GRP CTR CTR / Engagement
Reach
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THE SOLUTION
Reach
Engagement
Brand recall
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REACHSHOWS THAT THE TARGET AUDIENCE WAS DELIVERED
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ENGAGEMENTPROVES THAT THE VIEWER ACTUALLY PAID ATTENTION TO THE AD
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BRAND RECALLTELLS YOU WHETHER THE AD MADE A DIFFERENCE OR NOT
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HOW DO YOU GENERATE ENGAGEMENT AND MEASUREBRAND RECALL ACROSS DEVICES?
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CROSS-DEVICE INTERACTIVITY
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UNIFIED REPORTING DASHBOARD
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SOME MORE RESEARCH STATS
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INTERACTIVE VIDEO ADS ARE VIEWED LONGER
Source: Mediamind
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INTERACTIVE ADS GENERATE 267% HIGHER BRAND RECALL THAN NON-INTERACTIVE ADS
Source: Skopos, September 2012
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Emi [email protected]+44 778 721 2915www.brainient.com
THANKS!We look forward to hearing from you.
Anna TraceyVP [email protected]+44 7715 169694www.brainient.com
Paul GidleyDirector of Agency [email protected]+44 7772 387583www.brainient.com