breakfast connections - nuts and bolts of social media
DESCRIPTION
This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate business. For any questions regarding this presentation, please contact Entrepreneur Advisors directly at 702.633.5433.TRANSCRIPT
Nuts and Bolts of Social Media:
Seriously, What Am I Supposed To Do?
Shotgun Approach
Build Your Brand
YellowPages
DirectMail
Networking
Events
Brochures
Etc…
Funnel Approach
YellowPages
DirectMail
Networking
Events
Brochures
Etc…
Yellow Pages
Direct Mail
Networking
Events
Brochures
Etc.
Funnel Approach
Yellow Pages
Direct Mail
Networking
Events
Brochures
Etc.
Marketing Velocity
V E
L O
C I
T Y
Marketing Velocity
Social Media
What is Social Media?
Social Media
Sharing informationthrough paper
Sharing informationthrough a computer
Building relationships &selling through events
Building relationshipsthrough a computerMarketing and Sales is now done more efficiently online.
The Big 6
Cocktail Parties Lunch Appointments Trade Shows
Publishing Magazines Producing Television Seminars
blogging
How You Can Use It
LISTEN for buyer keywords, customer compliments or complaints
PROMOTE your product, events, promotions, coupons, experiences
MULTIPLY your sales force through employees or customers
REACH millions of people looking for your product
How You Can Use It
REWARD your fans through promotions and content
PUSH new events or promotions to your best customers
MULTIPLY your marketing by using your fans as tentacles
CONNECT to business owners, executives and professionals
CREATE strategic partnerships that can send you more business
LEAD by providing solutions to online associations and groups
How You Can Use It
How You Can Use It
SHARE your thoughts and vision about your industry, products or services
GIVE free information about how you help clients or customers
CREATE content that can help others in their business or life
blogging
How You Can Use It
SHARE your personality and passion
BUILD relationships through face to face interaction
ENGAGE by being approachable and authentic
How You Can Use It
TEACH how your product or service can bring a client value
LEAD with new thoughts and vision
EDUCATE on the processes and systems that make you unique
What It Won’t Do for You
What It Won’t Do for You
Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
What It Won’t Do for You
Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
What It Won’t Do for You
Assure increased profits or clout.- Without compelling content, traffic will never come.
What It Won’t Do for You
Develop a marketing plan Search for competitors Write out phrases your customers
use Plan out an hour a week to search for
your business or product Find a channel and content stream
for you and find thought leaders