breakfast connections - nuts and bolts of social media

21
Nuts and Bolts of Social Media: Seriously, What Am I Supposed To Do?

Upload: entrepreneur-advisors

Post on 19-Nov-2014

1.245 views

Category:

Business


0 download

DESCRIPTION

This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate business. For any questions regarding this presentation, please contact Entrepreneur Advisors directly at 702.633.5433.

TRANSCRIPT

Page 1: Breakfast Connections - Nuts And Bolts Of Social Media

Nuts and Bolts of Social Media:

Seriously, What Am I Supposed To Do?

Page 2: Breakfast Connections - Nuts And Bolts Of Social Media

Shotgun Approach

Page 3: Breakfast Connections - Nuts And Bolts Of Social Media

Build Your Brand

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Page 4: Breakfast Connections - Nuts And Bolts Of Social Media

Funnel Approach

YellowPages

DirectMail

Networking

Events

Brochures

Etc…

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Page 5: Breakfast Connections - Nuts And Bolts Of Social Media

Funnel Approach

Yellow Pages

Direct Mail

Networking

Events

Brochures

Etc.

Page 6: Breakfast Connections - Nuts And Bolts Of Social Media

Marketing Velocity

V E

L O

C I

T Y

Page 7: Breakfast Connections - Nuts And Bolts Of Social Media

Marketing Velocity

Social Media

Page 8: Breakfast Connections - Nuts And Bolts Of Social Media

What is Social Media?

Social Media

Sharing informationthrough paper

Sharing informationthrough a computer

Building relationships &selling through events

Building relationshipsthrough a computerMarketing and Sales is now done more efficiently online.

Page 9: Breakfast Connections - Nuts And Bolts Of Social Media

The Big 6

Cocktail Parties Lunch Appointments Trade Shows

Publishing Magazines Producing Television Seminars

blogging

Page 10: Breakfast Connections - Nuts And Bolts Of Social Media

How You Can Use It

LISTEN for buyer keywords, customer compliments or complaints

PROMOTE your product, events, promotions, coupons, experiences

MULTIPLY your sales force through employees or customers

REACH millions of people looking for your product

Page 11: Breakfast Connections - Nuts And Bolts Of Social Media

How You Can Use It

REWARD your fans through promotions and content

PUSH new events or promotions to your best customers

MULTIPLY your marketing by using your fans as tentacles

Page 12: Breakfast Connections - Nuts And Bolts Of Social Media

CONNECT to business owners, executives and professionals

CREATE strategic partnerships that can send you more business

LEAD by providing solutions to online associations and groups

How You Can Use It

Page 13: Breakfast Connections - Nuts And Bolts Of Social Media

How You Can Use It

SHARE your thoughts and vision about your industry, products or services

GIVE free information about how you help clients or customers

CREATE content that can help others in their business or life

blogging

Page 14: Breakfast Connections - Nuts And Bolts Of Social Media

How You Can Use It

SHARE your personality and passion

BUILD relationships through face to face interaction

ENGAGE by being approachable and authentic

Page 15: Breakfast Connections - Nuts And Bolts Of Social Media

How You Can Use It

TEACH how your product or service can bring a client value

LEAD with new thoughts and vision

EDUCATE on the processes and systems that make you unique

Page 16: Breakfast Connections - Nuts And Bolts Of Social Media

What It Won’t Do for You

Page 17: Breakfast Connections - Nuts And Bolts Of Social Media

What It Won’t Do for You

Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

Page 18: Breakfast Connections - Nuts And Bolts Of Social Media

What It Won’t Do for You

Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

Page 19: Breakfast Connections - Nuts And Bolts Of Social Media

What It Won’t Do for You

Assure increased profits or clout.- Without compelling content, traffic will never come.

Page 20: Breakfast Connections - Nuts And Bolts Of Social Media

What It Won’t Do for You

Develop a marketing plan Search for competitors Write out phrases your customers

use Plan out an hour a week to search for

your business or product Find a channel and content stream

for you and find thought leaders