breakfast of champions: social media & personal branding

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Social Media and Branding Breakfa st of Champio ns

Post on 20-Sep-2014

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DESCRIPTION

This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers. Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)

TRANSCRIPT

Page 1: Breakfast of Champions: Social Media & Personal Branding

Social Media and Branding

Breakfast of

Champions

Page 2: Breakfast of Champions: Social Media & Personal Branding

OVERVIEW

• Five Brand Identity questions• Tricks for leveraging LinkedIn, Twitter,

Facebook and other social media tools• The Good, the Bad and the Ugly of Social

Media• Maximize your time online

Page 3: Breakfast of Champions: Social Media & Personal Branding

Social Media is…Marketing and networking rolled in to one!

About building

Page 4: Breakfast of Champions: Social Media & Personal Branding
Page 5: Breakfast of Champions: Social Media & Personal Branding

• Shared interests• Movers & Shakers• Hope to meet• Smart or interesting• Doing it right

Page 6: Breakfast of Champions: Social Media & Personal Branding

Have A Plan

Who is your audience? What are their problems?

How will you know… what you are

doing is working?

Page 7: Breakfast of Champions: Social Media & Personal Branding
Page 8: Breakfast of Champions: Social Media & Personal Branding

Monitor “You”

• Can you be found? (use “your name”)

• What comes up? Start fixing today by pushing “right” content

• Set “Google Alerts” for on-going monitoring

Page 9: Breakfast of Champions: Social Media & Personal Branding

Reputation Management

Page 10: Breakfast of Champions: Social Media & Personal Branding

Increase Your Digital Footprint• Google profile• LinkedIn profile• presentations, documents,

videos• Website or blog• Comment on blogs, LinkedIn

groups, Q&A• Photo sharing• Social Profiles• Facebook, Twitter, Google+

Page 11: Breakfast of Champions: Social Media & Personal Branding

Branding

• What do you want to be known for?

• How do you want to be perceived?

• What image are you trying to create?

• What problems do you solve?

• How do you make others feel?

Page 12: Breakfast of Champions: Social Media & Personal Branding

VisionPurposeGoalValuesPassions

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5 Rules of Online Engagement

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Know your audience

Page 15: Breakfast of Champions: Social Media & Personal Branding

Align your message

Page 16: Breakfast of Champions: Social Media & Personal Branding

Pull. Don’t push

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Listen

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Give (selflessly & generously)

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A Rocking Company Page

http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

Page 20: Breakfast of Champions: Social Media & Personal Branding

http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx

Page 21: Breakfast of Champions: Social Media & Personal Branding

Your Better Side

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Page 23: Breakfast of Champions: Social Media & Personal Branding

Build Connections

How to Find People?Search PeopleUse LinkedIn’s People You May KnowAsk fellow group memberPersonalize EVERY message Invite co-workersInvite past colleaguesInvite new people you meet

Which invitation would you accept?

Page 24: Breakfast of Champions: Social Media & Personal Branding

I wonder

Page 25: Breakfast of Champions: Social Media & Personal Branding

Group Discussions

Page 26: Breakfast of Champions: Social Media & Personal Branding

Other Ways to Use LinkedIn

• Follow companies• Create events• Submit and answer questions• Run a poll • Keep up with news and network updates

Page 27: Breakfast of Champions: Social Media & Personal Branding

Tweet: Status update, “What’s happening” in 140 characters

RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must

follow each other) http://goo.gl/VfzzT Shortened URL #: Hash tag is a special way of “tagging”

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• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows

you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company– ¼ = promoting others (city, assoc.)– ¼ = you (dialog or posts/slides/etc.)

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Page 30: Breakfast of Champions: Social Media & Personal Branding

THE Largest social network is…

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• Know that nothing is ever really “private”

• Establish a policy of who you'll accept

• Keep it clean and not too personal

• Participate in group pages

http://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/

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Page 33: Breakfast of Champions: Social Media & Personal Branding

Uses Google profile informationStream of conversation shown like FacebookFollow/add anyone to circles like Twitter

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Page 35: Breakfast of Champions: Social Media & Personal Branding

Other Social Media Outlets

• Video can be educational• Interview experts or past

customers• Document a case study• Creatively show expertise,

testimonials, and knowledge in a slideshow.

• Video is HOT and Google loves YouTube

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Page 37: Breakfast of Champions: Social Media & Personal Branding

Who Is Watching?

• Be aware of who your friends, connections and contact are.

• Know about the privacy settings for all your accounts.

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• Use 1 hour increment (max)

• Use tools to schedule • Buffer• Tweetdeck

or Hootsuite

• Turn off email alerts

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What’d We Learn?

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Pull…don’t push

Bite-sizecontent

Sensory Integration

Don’t be

stingy

Share what you know

Page 44: Breakfast of Champions: Social Media & Personal Branding

Hannah Morgan | www.careersherpa.net | [email protected]