breaking barriers effective social messaging 05302013
TRANSCRIPT
Effective Social Messaging
Blane WarreneSVP, Customer Communications
Learning the Culture of Your Online Voice and What Works Best for Your Business
Webinar
Housekeeping
Tweet = During (and after) the webinar, please use #regedqanda for live discussion
Questions? Please use Questions box in the webinar panel
The webinar recording will be emailed to all attendees and registrants
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@blano’s Tag Cloud
What We Will Discuss
Tell me how we maintain relevant content
So what is your social “voice”?
Putting digital to work in sales,service and operations
But first…
What are the steps to effective social messaging?
Complete View of Social Messaging
• Identity• Goals
• Content• Vision
Strategy Planning
VoiceTactics
Who is the next generation?
Listening
FollowEngage
Social Media Blocking & Tackling
Approaching the Platforms
Match the voice and content of you and your business to the platform(s)
Strategy
Framework for Social Media Use
People Involved
Merge Listening w/ Engagement
Policies & Procedures
1 Editorial CalendarPlanning
2 Engagement
Suggest themes, topics – not only generic content
Outcomes drive business – encourage them
3 Know Your Mediums
Not everyone is a writer…
Extend Your CultureWhy do clients choose you?
Help your team explain that
Amplify your strengthsResearch? Service? Execution?
TacticsEasy to use templates
Re-think web site content
Offline ideas
Niche Focus
Network Influence
The unseen evaluation?
Differentiate from the Noise
Ways to Leverage Social Media
Customer Service Education
Thought Leadership
Business Development
Analytics are Your Friend
Why?Tools allow you to…– Interactive feedback – Clicks and Shares– Scoring tools– Flexible editorial plan
Tools of Note
①Google Analytics, Clicky
②CTC, Eloqua, Marketo, MailChimp
③Hootsuite, SproutSocial
④Your customers, influencers & peers
Integration is Key to Success
Social Listening
Leads
Sales Team
Campaign Ladder
Feedback
Customer Service
Systematic Steps of Social Media
Train
Best Practice
Tech ToolsMonitor
Adapt
"Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift."
-Jay Baer
A Resource from Us
Ask us for our Compliance Kit
http://bit.ly/complykit
Resources
Educational Podcast - http://bit.ly/regedsocial“The Social Media Minute” on iTunes
Breaking Barriers to Social Webinar Serieshttp://bit.ly/regedwebinars
Quick Start Guides on Social Mediahttp://www.reged.com/socialmedia.aspx
Connect with Us on Social
Facebook – http://www.facebook.com/regedarkoviGoogle+ - http://bit.ly/regedgoogleLinkedIn - http://www.linkedin.com/company/regedPinterest - http://pinterest.com/regedarkovi/Twitter – http://www.twitter.com/regedYouTube – http://www.youtube.com/arkovibackups
Q&APlease use the "Questions" section on the webinar panel
And we'll stay and monitor #regedqanda on Twitter