breaking down successful blog content
DESCRIPTION
This presentation outlines how to generate good blog content. It defines who your blog visitors are and the three ways that they find you. The presentation also goes over the key points to have in your blog, as well as what to focus on when writing a good blog post.TRANSCRIPT
Presented By
Compendium’sMarketing Team
Mikey MioduskiCreative DesignerMegan Glover
Marketing Director
Meghan PetersMarketing Coordinator
#1 Takeaway
Who are my visitors?82.39% OF ALL BLOG VISITORS ARE BRAND
NEW - PROSPECTS
How do they find you?
•Search•Referral•Direct
How do they find you?
•Search•Referral•Direct
How do they find you?
•Search•Referral•Direct
How do they find you?
•Search•Referral•Direct
Why Search Engines Love Blogs
• Titles• Keywords • Recent Content• Frequent Content• Relevance
A blog post MUST be:
•Skimmable•Relevant/Keywords•Timely•Focused
Where to begin?
Decide what Type of post you want
to write.
Series Post
Video
Product/Service
Online Acquisition
Make Lists
Link to Related Industry News
Draft 365 Content Ideas
Who Blogs?
Keeping MomentumWIN Kings Island Tickets
Compendium Runs on Dunkin
1. Everyone blogs
2. Monthly rewards (and de-wards) for Top Blogger• Nifty Gift• Dunce Caps
3. Weekly Incentives:• Homemade breakfast• Kings Island Tickets• Pizza Party• Gift Cards
Sustaining Content Creation
January
'09
Febru
ary '0
9
March '0
9
April '09
May '0
9
June '09
July '09
August
'090
2000
4000
6000
8000
10000
12000
Unique Traffic
January
'09
Febru
ary '0
9
March '0
9
April '09
May '0
9
June '09
July '09
August
'090
50
100
150
200
250
300# of Posts
# of Posts
Unique Traffic
Content / Unique Visit CorrelationJanuary - August 2009
Question and Answer
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