breaking into the international service design scene
TRANSCRIPT
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BREAKING INTO THE INTERNATIONAL SERVICE DESIGN COMMUNITY
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GUTEN TAG! MEINE DAMEN UND HERREN
G’day, Ladies and Gentleman
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PERSONA ADAM COCHRANE
Service Designer, Goodpatch
Industrial Design, BA (hon) Communication Design, BA (hon)
Design factory and ME310
jamberlin.org
@adam_cochrane
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GOODPATCH TOKYO & BERLIN
• Making UI / UX that people love.
•Founded Tokyo 2010
• 50+ employees
• Just Landed in Berlin!
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SERVICE DESIGN IN BERLIN & MY USER JOURNEY
1. Going (a)Broad
2. On Boarding
3. Prototyping
5. Finding Needs
6. Final Thoughts
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WHERE IT ALL STARTED
Service Jam 2012
Finding Opportunities
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1 // GOING (A)BROAD
Becoming a ’T’ shaped person
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BE MOTIVATED
Find what drives you.
Going (a)Broad
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DANCE WITH AMBIGUITY
You won’t have all the answer. Ever.
Going (a)Broad
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Going (a)Broad
ASSUME AT YOUR OWN RISK
Don't make an ass of you and me
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2 // ON-BOARDING
It’s all like a big first date
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DENGLISCH
Wilkommen in die Deutsche Akademie
On-boarding
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NEW DESIGN LANGUAGES
Making common languages
On-boarding
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LETS COMMUNICATE BETTER
Making a visual business card.
Finding Opportunities
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FINGER ON THE PULSE
Humans of Berlin
On-boarding
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Going (a)Broad
something like that
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3 // PROTOTYPING
Build. test. repeat.
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JAM BERLIN
Less talking more doing!
Prototyping and Testing
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THE CREATION CENTER
Big Trends and Big Strategy
Prototyping and Testing
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NO FOMO!
So much to do so little time.
Prototyping and Testing
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THERE IS ONLY MAKE
Fail early to succeed sooner.
Prototyping and Testing
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4 // FINDING OPPORTUNITIES
Application and Development
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GOODPATCH BERLIN
Pushing the world forward
Finding Opportunities
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PROTTAPP
Making prototyping easier
Finding Opportunities
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LEAVING HOME 2.0
Goodpatch, Tokyo!
Finding Opportunities
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INFLUENCING INFLUENCERS
Designing for innovation!
Finding Opportunities
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5 // FINAL THOUGHTS
Any bright ideas.
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CROSS POLLINATION
Ideas like Shuffle Lunch
Finding Opportunities
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PROBLEMS OF THE FUTURE
Creation to growth
Finding Opportunities
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Questions, queries and compliments.
I <3 FEEDBACK