breaking news - smartpipe solutions series a completed
TRANSCRIPT
Smartpipe secures $18.75 million in funding for global expansion
Series A round to monetise mobile network data around the world.
LONDON, UK – November 29, 2016 – Smartpipe has closed an $18.75 million funding
round to drive the continued expansion of its privacy-first mobile network data
monetisation platform in key global markets.
The Series A round was led by Notion Capital and supported by Comba Telecom,
Finance Wales, Delta Partners Ventures Holdings SPC, Wren Capital and other
strategic investors.
Smartpipe will use the funding to accelerate adoption of its patented technology
across key international mobile markets in Europe, North America, MENA and APAC.
Its breakthrough platform enables mobile, fixed and WiFi network operators to
monetise their subscriber data, without compromising privacy. Potential uses span
security, identity, financial services and advertising.
The in-network solution delivers privacy compliant and real-time dynamic audience
profiles to significantly improve advertising effectiveness and efficiency. The increased
advertising performance is due to the high quality of the operator subscriber data
compared to normal sources of targeting data.
Smartpipe technology helps network operators improve the quality of experience for
their subscribers as well as providing ad verification to reduce ad fraud, a major
problem for advertisers. Its secure approach enables data partnerships between
mobile operators and mobile analytics, financial services and other potential
consumers of their data.
Commenting on the investment, Tobin Ireland, CEO and Co-founder of Smartpipe said:
“We’re delighted that our expansion into new regions is being supported by our strong
group of investors, who bring their strategic and financial expertise to the table.
“The power and value of accurate deterministic identity and behavioural profiles will
make global mobile data a $50bn market opportunity. It’s more important than ever
that mobile operators and the advertising ecosystem take a privacy-first approach to
data monetisation, and work with technologies that keep data completely secure and
privacy compliant. Following three years of development and validation, the
Smartpipe platform protects privacy without compromise, making valuable first party
subscriber data safely and securely accessible across open digital advertising
ecosystems.”
Stephen Chandler, Managing Partner at Notion Capital, said: “We invest in high
growth companies with big potential and global ambition, and in great products that
will make businesses more successful.
“Smartpipe has an exceptional team and its platform will change the way telecoms
operators and ad tech companies work together in the future, playing an important
role in how data is exchanged and processed, unlocking incredible value.”
About Smartpipe
Smartpipe’s platform enables mobile network operators to monetise their customer
data by making it – safely and securely – accessible for monetisation across open
digital advertising ecosystems, at scale.
Built on proprietary patented technology, Smartpipe’s in-network, platform-as-a
service solution ensures the delivery of pseudonymised real-time dynamic customer
segments that comply with local and global data protection regulatory requirements.
Founded in 2014 by a team of telco and data industry experts, Smartpipe is “privacy
by default” – designed from the ground-up as the only truly secure and privacy-
compliant facilitator of telco customer data profiles.
About Notion Capital
Notion Capital invests in exceptional entrepreneurs in the enterprise cloud and SaaS
markets who have what it takes to transform large, global markets. The Notion team
has unmatched expertise having founded, built and exited two highly successful SaaS
businesses – Star and MessageLabs. The Notion portfolio includes Brightpearl, Dealflo,
GoCardless, MoveGuides, NewVoiceMedia, The Currency Cloud, Tradeshift, Triptease
and Workable.
About Comba Telecom
Established in 1997 and listed on the Hong Kong Stock Exchange in 2003, Comba
Telecom is a global leading wireless solutions provider with its own R&D facilities,
manufacturing base and sales and service teams. Leading through innovative
technology, the Company offers a comprehensive suite of products and services to its
global customers.
About Delta Partners Ventures Holdings SPC
Delta Partners Ventures Holdings SPC, a subsidiary of Delta Partners Group, invests in
high growth companies in the telecommunications, media and digital sector. With
offices across the world, the company’s unique business model enables it to serve
clients through three business lines; management consulting, corporate finance and
investments.
Press contact:
Nadine Sanders
GingerMay PR
T: +44 (0)203 642 1124