breaking through the glass ceiling building your brand as an emerging leader
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Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader. Jo Miller, CEO, Women’s Leadership Coaching, Inc. WELCOME Raquel Smith Sr. Business Analyst for brand protection & rights eBay Women in Tech ( eWIT ) site Lead. @ jo_miller. Jo Miller. - PowerPoint PPT PresentationTRANSCRIPT
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
Breaking through the Glass Ceiling Building Your Brand as an Emerging Leader
Jo Miller, CEO,Women’s Leadership Coaching, Inc.
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
WELCOME
Raquel Smith• Sr. Business Analyst for brand
protection & rights• eBay Women in Tech (eWIT) site Lead
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
• CEO of Women’s Leadership Coaching, Inc.• Helps women break into leadership in industries long
considered “a man’s world,” such as technology, finance, and energy.
• A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.
• Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations,
and corporate women’s initiatives.
Jo Miller
@jo_miller
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
THE EMERGING LEADER’S QUANDARY:
You can’t get a higher level job without leadership experience…
But you can’t get the experience without the job.
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Are you the best-kept secret in your organization?
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“Be famous for something! Know what is
your claim to fame.”
- GENERAL MANAGER, SOFTWARE INDUSTRY
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Who do you know who has branded themself well?
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In this workshop
I. Identify your ideal career nicheII. Create a personal brand statement
III.Make your brand visible
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I. IDENTIFY YOUR IDEAL CAREER NICHE
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The 3 essential elements for a great personal brand
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Your ideal career niche
What are you passionate
about?
What does your
company/ industry need
and value?
What are your skills
and talents?
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
EXERCISE:
• What is your ideal career niche?
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Your ideal career niche
What are you passionate
about?
What does your
company/ industry need
and value?
What are your skills
and talents?
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II. CREATE YOUR BRAND STATEMENT
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“Be authentic about your own leadership style. Don’t try to
change it.
Own it. Communicate it. Put a value on it. Put a brand on it.”
- DR. ROHINI ANAND, SVP, GLOBAL CHIEF DIVERSITY
OFFICER, SODEXO
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“I'd like to believe that I'm known as one who identifies,
nurtures, and catalyzes talent, that gets things done with both
courage and compassion.”
- CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-
MART
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
“I'd like to believe that I'm known as one who identifies,
nurtures, and catalyzes talent, that gets things done with both
courage and compassion.”
- CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-
MART
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
Finance AnalystThe change agent
Principal Software EngineerTurnaround architect for failing
projects and teams
Program DirectorGo-to person for strategy
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“Make your brand scalable.”
- KRISTA THOMAS, VP MARKETING, FAN APPZ
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Your brand must evolve as you develop your career
Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person. Subject matter expert.
Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader.
Senior-level brands Visionary. Leader who develops leaders. Charismatic leader. Quiet Leader.Delivers results.
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Ask yourself:
• Where do I want to be in 2 years? In 5 years?
• What brand do I need to become known for now, in order to get there?
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EXERCISE:
• What is your personal brand statement?
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“It’s not what you know or who you know. It’s who knows what you know.”
- NORA DENZEL, SVP, INTUIT
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Results = Reward + Recognition
Results = Reward + Recognition+ Visibility
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3 Steps to Making Your Brand Visible
1. Work Less 5%
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3 Steps to Making Your Brand Visible
1. Work Less 2. Work hard on the right projects
5%
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Women who have outstanding careers get there with a reputation for
delivering results
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“Make something great happen.
No one tells you to do it,but they appreciate the results.”
- NINA BHATTI, PRINCIPAL SCIENTIST, HP LABS
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Criteria for Career-Enhancing Projects:
• Aligns with your brand and showcases it• Demonstrates your ability to deliver results
• Directly supports your organization's strategic plan & goals• Improves the bottom line• Fulfills a specific, not general role (Technical track)• Exposes you to a new department, function or client
(Management track) • Pushes the cutting edge in your field of expertise• Demonstrates higher level technical, business or
leadership skills• Special projects sponsored by executives• Special task forces and committees.
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EXERCISE:
• Identify your next career-enhancing project or role.
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3 Steps to Making Your Brand Visible
1. Work Less 2. Work hard on the right projects3. Promote your accomplishments
5%
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“Self-promote in a way that is consistent
with your brand.”
- HELAYNE ANGELUS, PRINCIPAL, KALYPSO
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How to Promote Accomplishments
• Present in meetings. Invite leaders.• Send out a newsletter or regular status updates• Submit article to your organization’s newsletter• Write a blog, or paper for publication• Ask to be nominated for an award• Ask a colleague to “toot your horn”, and
reciprocate• Speak on panels, and at conferences• Forward thank-you emails with “FYI”
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
3 Steps to Making Your Brand Visible
1. Work Less 2. Work hard on the right projects3. Promote your accomplishments
5%
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
In this workshop
I. Identify your ideal career nicheII. Create a personal brand statement
III.Make your brand visible
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© COPYRIGHT 2012 WOMEN’S LEADERSHIP COACHING. ALL RIGHTS RESERVED
This presentation is available at
www.womensleadershipcoaching.com/
wtc.htm
@jo_miller
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“There is nothing untoward about being honest about what you do well.
Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents
are. So, don't deny that of your company.
Get out there. Make sure that people see you. Make certain that they know what you do well.
And while you're doing that, make sure that you're lifting some other people up as you climb.”
- CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-
MART