BREAKOUT SESSIONSAT A GLANCE

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MONDAY AM MONDAY PM TUESDAY AM TUESDAY PM

Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

MARKETINGThe Evolution of Partnership

Marketing – Digital Sales Tools and Strategies That Will Monetize and Grow

Your Brand

Engaging Influencers & Entertainment to Appeal to

“Gen Y”

“Rise Up” - Insights on Creating a Sustainable

Marketing Message Regardless of Your Wins

and Losses

5 Ways that Sports Teams & Properties Can Increase Fan Engagement, Sales &

Revenue Using Automated Marketing Technology

SR. MANAGEMENT Creating a Sales Driven Organization

Recruiting & Developing the Leaders of Tomorrow & How to Retain Your Top

Talent

New Revenue Development

The Politics of the Sandbox: Managing Up

and Down in Team Sports

SPONSORSHIPDeveloping a Sales

System: My 12-Steps Program

New Inventory & Fresh Ideas – Getting from Concept to Execution

Leveraging the Power of Mobile to Drive Fan and Sponsor Engagement

The Sponsor’s Perspective

SOCIAL MEDIA Social Media Breakout Session

Growing Sponsorship Revenue with Digital and

Social MediaUsing Social Media to Help

You Sell!Lessons Learned: A Case

Study in Social Media Crisis Planning

BUSINESS DEVELOPMENT

Creating a Technology Plan...How To Effectively Establish a Road Map for

Technology and the Potential ROI

Marketing and Advertising to Women

Business Development Breakout Session

Options: Driving Revenue While Bringing

Convenience and Flexibility to Ticketing

TICKET SALES/MANAGEMENT

Season & Group Renewals - How Relationships and Automation Can Coexist

Managing Inventory to Maximize Sales

Mini Plans that Get Them Off the Couch!

7 B-I-G Ideas to Fire Up Your Sales Team

ADDITIONAL PROGRAMMING

Exhibitors: Getting the Most Out of the 2014 NSF

Exhibitors: How to Maximize the NSF

The Innovators - The Six Best Ideas You Should Be

Doing Now!Sports Venue Brand

Integration

ADDITIONAL PROGRAMMING

The State of Sponsorship / New Research From The Sellers Perspective

ResearchBreakout Session

Fan Entertainment: row27 Studios Breakout Session

The Science Behind Getting Butts in Seats, and the Promos That

Will Keep Fans Coming Back for More

J.J. GOTTSCHExecutive Vice PresidentRyan Sanders Baseball

AGENDASUNDAY, FEBRUARY 9

PROGRAM SESSION LEADERS

8:45 am BUSES DEPART INTERCONTINENTAL HOTEL DALLAS FOR AT&T STADIUM

10:00 am SUNDAY WORKSHOPS BEGIN Full Workshop Descriptions on Page 8

MLB WORKSHOP Kathy Schwab, Milwaukee Brewers & Tom Sheridan, Chicago White Sox

MiLB WORKSHOP J.J. Gottsch, Ryan Sanders Baseball, Jeff Eiseman, Agon Sports & Entertainment, & Todd Parnell, Richmond Flying Squirrels

MOTORSPORTS WORKSHOP David Martin, Chad Seigler, NASCAR, & Kevin Camper, Las Vegas Motor Speedway

OHIO UNIVERSITY WORKSHOP Jim Kahler, Ohio University

BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT WORKSHOP Bruce Wimbish, Greater Columbus Sports Commission

NFL WORKSHOP Bill Hawker, Green Bay Packers

SOCIAL AND DIGITAL MEDIA WORKSHOP* Dan Migala, PCG/The Migala Report, Eric Fernandez, MEDIALINK, Eric Nichols, University of South Carolina & AJ Maestas, Navigate Research

NHL WORKSHOP Carin Anderson, Minnesota Wild & Brad Alberts, Dallas Stars

THE BUSINESS OF RAISING REVENUE WORKSHOP* Steve DeLay & Jon Spoelstra, SRO Partners

11:30 pm TOUR OF AT&T STADIUM AND LUNCH

2:00 pm SUNDAY WORKSHOPS RESUME

3:00 pm SECOND ROUND OF BUSES DEPART INTERCONTINENTAL HOTEL DALLAS FOR AT&T STADIUM

4:00 pm TOUR OF AT&T STADIUM - SECOND ROUND

5:00 pm BUSES DEPART FOR RANGERS BALLPARK IN ARLINGTON

5:00 pm OPENING NIGHT RECEPTION AT RANGERS BALLPARK IN ARLINGTON

5:15 pm BEHIND THE SCENES TOUR

6:15 pm RECEPTION AND OPENING NIGHT KEYNOTE Nolan Ryan, MLB Hall of Fame

3

*Denotes meetings open to ALL NSF Attendees and Exhibitors

TODD PARNELLCOO/VPRichmond Flying Squirrels

JEFF EISEMANPresident and PartnerAgon Sports & Entertainment

DAVID MARTINCincinnati, OH

JIM KAHLERExecutive Dir., Sports AdministrationOhio University

BRUCE WIMBISHDir. of Marketing & CommunicationsGreater Columbus Sports Commission

Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

BILL HAWKERManager of Corporate SalesGreen Bay Packers

DAN MIGALAFounding PartnerProperty Consulting Group/The Migala Group

CARIN ANDERSONVP, Corporate SponsorshipMinnesota Wild

BRAD ALBERTSEVP, Chief Revenue OfficerDallas Stars

STEVE DELAYManaging Director,SRO Partners & Sponsorship & Ticket Sales Consultant

JON SPOELSTRAManaging Director,SRO Partners

Full Workshop Descriptions on Page 8...

KATHY SCHWABSenior Director, MarketingMilwaukee Brewers

TOM SHERIDANSr. Director, Ticket Sales & Premium SeatingChicago White Sox

CHAD SEIGLERManaging Director of Team ServicesNASCAR

KEVIN CAMPERSVP, Sales and MarketingLas Vegas Motor Speedway

CHRIS PLONSKYWomens Athletics DirectorUniversity of Texas

AGENDAMONDAY, FEBRUARY 10

EVAN KARASICK President Channel 1 Media Solutions Inc.

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EDDIE GOSSAGEPresident & General ManagerTexas Motor Speedway

RICK JONESOwnerFishBait Marketing

MICHAEL HANDCMOMinor League Baseball

TOM CLARKPBA CommissionerProfessional Bowlers Association

JASON KLEINFounder88 Marketing

BLAISE D’SYLVAVP, Media Sports & Entertainment MarketingAnheuser-Busch

Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

BILL FAGANSVP & GM -Fan Relationship Management Aspire Group

BILL SUTTONPrincipalBill Sutton & Associates

BRENT STEHLIKEVP/Chief Revenue OfficerCleveland Browns

GEORGE KILLEBREWExecutive Vice PresidentDallas Mavericks

BRAD ALBERTSChief Revenue OfficerDallas Stars

PAIGE FARRAGUTVP, Ticket Sales & ServicesTexas Rangers

PROGRAM SPEAKERS

7:30 am NEWCOMERS BREAKFAST David Martin

9:00 am OPENING CERMONIES 2014 NSF Steering Committee

9:30 am “SPORTS IN THE LONE STAR STATE” SUPER PANEL Moderator: Abe Madkour, SportsBusiness Journal/SportsBusiness DailyPanelists: Chris Plonsky, University of Texas, Eddie Gossage, Texas Motor Speedway, George Killebrew, Dallas Mavericks

11:00 am COFFEE BREAK

11:15 am SPONSORSHIP: Developing a Sales System: My 12-Steps Program Rick Jones, FishBait Marketing

MARKETING: The Evolution of Partnership Marketing – Digital Sales Tools and Strategies That Will Monetize and Grow Your Brand

Evan Karasick, Channel 1 Media Solutions

TICKET MANAGEMENT: Season & Group Renewals - How Relationships and Automation Can Coexist

Moderator: J.J. Gottsch, Ryan Sanders Baseball Panelists: Karlis Kezbers, Oklahoma City Thunder, & Paige Farragut, Texas Rangers

Breakout SR. MANAGEMENT: Creating a Sales Driven Organization Jason Bitsoff, FELD Entertainment, Inc.

Block 3 SOCIAL MEDIA BREAKOUT SESSION Speaker: TBD

BUSINESS DEVELOPMENT: Creating a Technology Plan...How To Effectively Establish a Road Map for Technology and the Potential Return on Investment

Mike Arthur, Harris Broadcast

EXHIBITORS: Getting the Most Out of the 2014 NSF Andy Dolich, Odgers Berndtson

RESEARCH: The State of Sponsorship / New Research From The Sellers Perspective Jim Kahler, Ohio University

12:30 pm LUNCH IN THE TRADE SHOW

2:15 pm SPONSORSHIP: New Inventory & Fresh Ideas – Getting from Concept to Execution Michael Hand, Minor League Baseball

MARKETING: Engaging Influencers & Entertainment to Appeal to “Gen Y” Tom Clark, Professional Bowlers Association (PBA)

TICKET SALES: Managing Inventory to Maximize Sales Moderator: Doug Lyons, Tickets.com Panelist: Eric Kussin, New Jersey Devils

Breakout SR. MGMT: Recruiting & Developing the Leaders of Tomorrow & How to Retain Your Top Talent Bill Fagan, Aspire Group

Block 4 SOCIAL MEDIA: Growing Sponsorship Revenue with Digital and Social Media Jason Klein, 88 Marketing

ADVERTISING: Marketing and Advertising to Women Mary Pink, Iowa State Athletics

EXHIBITORS: How to Maximize the NSF Bonner Paddock, Young’s Market Company

3:30 pm AFTERNOON BREAK

3:45 pm “AND NOW A WORD FROM OUR SPONSORS” SUPER PANELPresented by Daktronics

Moderator: Steve Dupee, GMR MarketingPanelists: Blaise D’Sylva, Anheuser-Busch & Dawn Turner, American Airlines, Chris Burton, SAP, & Greg Sasko, AT&T

5:45 pm NSF OPENING NIGHT IN THE TRADE SHOW

BreakoutBlock 1

BreakoutBlock 2

DAWN TURNERDirector Entertainment Marketing American Airlines

MIKE ARTHUR Gen. Manager, Sports & Live EventsHarris Broadcast

ANDYDOLICH Mng. Dir., US Sports PracticeOdgers Berndtson

AGENDATUESDAY, FEBRUARY 11

PROGRAM SPEAKERS

8:45 am OPENING REMARKS

9:00 am “THAT’S THE TICKET” SUPER PANELPresented by OptionIt

Moderator: Bill Sutton, Bill Sutton & AssociatesPanelists: Brad Alberts, Dallas Stars, Brent Stehlik, Cleveland Browns , Paige Farragut, Texas Rangers, & Jeff Meyer, FELD Entertainment, Inc.

11:00 am COFFEE BREAK

11:15 am SPONSORSHIP: Leveraging the Power of Mobile to Drive Fan and Sponsor Engagement Bryan Rasch, GMR Marketing

MARKETING: “Rise Up” - Creating a Sustainable Marketing Message Regardless of Your Wins and Losses Jim Smith, Atlanta Falcons

TICKET SALES: Mini Plans that Get them Off the Couch! Todd Parnell, Richmond Flying Squirrels

Breakout SR. MANAGEMENT: New Revenue Development Mike Boykin, GMR Marketing

Block 3 SOCIAL MEDIA: Using Social Media to Help You Sell! Vic Gregovits, VSG $ports Marketing & Mike Bucek, Kansas City Royals

BUSINESS DEVELOPMENT: Breakout Session Speaker: TBD

FAN ENTERTAINMENT: row27 Studios Breakout Session Jonathan Dusing, row27 Studios

THE INNOVATORS: The Six Best Ideas You Should Be Doing Now! Ron Seaver, National Sports Forum

12:30 pm LUNCH IN THE TRADE SHOW

2:00 pm SPONSORSHIP: The Sponsor’s Perspective Jim Kahler, Ohio University

MARKETING: 5 Ways that Sports Teams & Properties Can Increase Fan Engagement, Sales &Revenue Using Automated Marketing Technology

Tara Herschend, Silverpop

TICKET SALES: 7 B-I-G Ideas to Fire Up Your Sales Team Bill Guertin, The 800-Pound Gorilla

Breakout SR. MANAGEMENT: The Politics of the Sandbox: Managing Up and Down in Team Sports Jason Rowley, Phoenix Suns

Block 4 SOCIAL MEDIA: Lessons Learned: A Case Study in Social Media Crisis Planning Jaime Carlin, Texas Motor Speedway

BIZ. DEV.: Options: Driving Revenue While Bringing Convenience and Flexibility to Ticketing Mac McNally & Geoff Baker, OptionIt

FAN ENTERTAINMENT: The Science Behind Getting Butts in Seats, and the Promos That Will Keep Fans Coming Back for More

Jay Deutsch, Bensussen-Deutsch + Associates Inc.

WILD CARD: Sports Venue Brand Integration Ali Towle & Ethan Casson, San Francisco 49ers

3:15 pm AFTERNOON BREAK

3:30 pm “WHAT KEEPS YOU UP AT NIGHT” SUPER PANELPresented by Harris Broadcast

Moderator: Brian Lafemina, National Football LeaguePanelists: Reid Ryan, Houston Astros, Michael Kelly, College Football PlayoffChris Canetti, Houston Dynamo, Jon Spoelstra, & Chad Estis, Dallas Cowboys

5:45 pm 2014 BUDWEISER GALAHosted by the Dallas Mavericks/Dallas Starsat the American Airlines Center

Keynote Speaker: Terdema Ussery, Dallas Mavericks

5Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com

BreakoutBlock 3

BreakoutBlock 4

REID RYANPresident, Business OperationsHouston Astros

TARA HERSCHENDRelationship ManagerSilverpop

JAIME CARLINDirector of MarketingTexas Motor Speedway

CHAD ESTISSVPDallas Cowboys & PresidentLegends Sales & Marketing

CHRIS CANETTIPresidentHouston Dynamo

JAY DEUTSCHCo-Founder/CEOBensussen-Deutsch + Associates Inc.

MICHAEL KELLYChief Operating OfficerCollege Football Playoff

BRIAN LAFEMINAVP, Club Business Devel.National Football League

ALI TOWLEDirector of MarketingSan Francisco 49ers

ETHAN CASSONChief Sales OfficerSan Francisco 49ers

JEFF MEYERSr. VP, Marketing & SalesFELD Entertainment, Inc.

BRYAN RASCHChief Digital OfficerGMR Marketing

JIM SMITHSenior VP, Sales & MarketingAtlanta Falcons

MIKE BOYKINExecutive VP, Sports MarketingGMR Marketing

JONATHAN DUSINGCo-Founderrow27 Studios

BILL GUERTINPresidentThe 800-Pound Gorilla

JASON ROWLEYPresident Phoenix Suns

TERDEMA USSERYPresident & CEODallas Mavericks

NETWORKINGEVENTS

6 www.sports-forum.com

AT&T Stadium will host the 2014 NSF Sunday Workshops. Participants will share best practices and learn about new trends in sports business. Attendees will be treated to a full stadium tour and lunch at the venue. For a complete list of Sunday Workshops, see page 3.

Attendees and Exhibitors not attending the Sunday Workshops will be invited to tour the home of the Dallas Cowboys in the afternoon on Sunday. Transportation will be provided departing from the InterContinental Hotel Dallas at 3pm.

The 2014 Opening Night Celebration will be held at Rangers Ballpark in Arlington directly following tours and Workshops at AT&T Stadium. After a short trip across the parking lot, attendees will take part in a behind-the-scenes look at the Texas Rangers venue followed by a reception with light appetizers and cocktails.

MLB Hall of Fame Pitcher Nolan Ryan will present the Opening Night Keynote, wrapping up our first evening of the 2014 NSF.

The American Airlines Center, home of the Dallas Mavericks and Dallas Stars, will play host to this year’s Budweiser Gala. As the final event of the 2014 National Sports Forum, the Budweiser Gala will include a tour of the arena, dinner and drinks, and a special Keynote presentation.

The tour may include stops at the Remy Martin V Bar, the Audi Club, Old No. 7 Club, EIGHTEEN 76 Bar and a full look into the Service King Lounge where the AAC just opened theater boxes on the Admiral Level.

HOSTS:

TRADE SHOWAVAILABILITY AND PRICING

7www.sports-forum.com

ATTEND THE NATIONAL SPORTS FORUM Register now for the 2014 National Sports Forum for $1,595 per badge OR take advantage of the NSF TRIPLE PLAY OFFER: 3 Attendees for $3,500*

Price of badges will increase on January 15th, so don’t wait, and sign up to attend the top education and networking conference in sports business!

*The Triple Play Offer is a discounted rate, therefore it is non-refundable once purchased, non-transferable to anyone outside of your organization, nor does it carry any roll-over value should any of your three attendees not be able to attend the upcoming 2014 National Sports Forum.

CURRENT TRADE SHOW GRID: Exhibit at the 2014 Trade Show to:

CURRENT PRICING: through January 15thSingle Booth - $3,295 Double Booth - $4,995

DON’T WAIT TO REGISTER, SPACES ARE LIMITED!For more information, contact Erin Mooney at 619.469.4101 x 205 or erin@sports-forum.com.

*Exclusivity not available for NSF Exhibitors

- Gain access to hundreds of sports business decision-makers- Show off your products and services - Network and build relationships with executives in all areas of the sports industry

BUSINESS GETS DONE AT THE NSF

The InterContinental Hotel Dallas will host the 2014 National Sports Forum, February 9th-11th. Conference Super Panels, Breakout Sessions and Trade Show hours will all take place at the hotel, located in Addison, TX.

A discounted rate of just $189 per night is exclusively available for NSF Attendees. Room availability is limited, so make your reservations ahead of time by either calling 888-424-6835 or by visiting sports-forum.com. Be sure to mention the National Sports Forum to receive the special price!

The InterContinental’s Q Bar has also been named the 2014 Host Bar!(Located in the hotel lobby)

ACCOMMODATIONS

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INTERCONTINENTAL DALLAS

SUNDAY WORKSHOPS Workshop Description

MLB WORKSHOP A candid round table discussion with MLB executives on ticket sales, services and marketing. Come be a part of the camaraderie, ask the tough questions, get better insight and take it all back to your respective clubs.

MiLB WORKSHOP A unique opportunity for MiLB executives to come together to discuss creativity, ticketing, sponsorship & marketing as it applies to Minor League Baseball. Join the industry’s most innovative executives for a day-long session.

MOTORSPORTS WORKSHOP Join leaders in a private discussion on relevant issues pertaining to the motorsports industry. Dialogue will focus on ticket sales, marketing principles and revenue generating ideas.

OHIO UNIVERSITY WORKSHOP

Open exclusively to Ohio University Alums and professional MSA/MBA students already working in the industry. This executive education workshop will cover career development, sales and marketing best practices.

BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT WORKSHOP

This special interactive program is reserved exclusively for the BDSE cohort. The session will focus on networking, leadership and career development centered around increasing diversity within the leadership ranks of the sports industry.

NFL WORKSHOP Connect with fellow NFL executives in a private idea-sharing session highlighting marketing and ticketing strategies, sponsorship opportunities as well as suite sales initiatives.

SOCIAL AND DIGITAL MEDIA WORKSHOP*

This workshop is designed to provide attendees with a blueprint for revenue-growth in digital and social channels in an intimate, discussion-filled environment. Open to all NSF Attendees.

NHL WORKSHOP Join league executives during this strategizing session exclusively for those in the NHL. Leadership strategies, sponsorship activation and best practices will all be shared in this exclusive meeting.

THE BUSINESS OF RAISING REVENUE WORKSHOP*

Sports business innovators Steve DeLay & Jon Spoelstra will lead this session on revenue, creating an office culture of innovation and marketing that truly delivers an ROI. Open to all NSF Attendees.

*Denotes meetings open to ALL NSF Attendees and Exhibitors

www.sports-forum.com

STEERING COMMITTEE2014 MEMBERS

KEVIN ROCHLITZVP, Corporate Sales & Development,Baltimore Ravens

DAVID BROWNConsultantDB Sports Marketing

JASON BITSOFFVP/GM Sponsorship & Strategic Alliances Feld Entertainment, Inc.

STEVE DUPEEEVP of Business DevelopmentGMR Marketing

JIM KAHLERExecutive Dir., Sports AdministrationOhio University

DAVID MARTINCincinnati, OH

TODD PARNELLCOO/VPRichmond Flying Squirrels

MIKE REDLICKDir. of External Affairs Devos Sports Business Management Program, UCF

JEFF EISEMANPresident & PartnerAgon Sports & Entertainment

SUE HOLLENBECKAssist. Director, Sports Business DevelopmentOKCCVB

BONNER PADDOCKSVP, Marketing & Partnership ActivationYoung’s Market Company

J.J. GOTTSCHExecutive Vice PresidentRyan Sanders Baseball

MIKE STANFIELDSenior VP, SalesNew Orleans Saints & Pelicans

MARY PINKAssociate Athletics Dir., MarketingIowa State Athletics

KATHY SCHWABSenior Director, MarketingMilwaukee Brewers

TOM SHERIDANSr. Director, Ticket Sales & Premium SeatingChicago White Sox

CARIN ANDERSONVP, Corporate PartnershipsMinnesota Wild

MARC BLUESTEINFounder & PresidentAquarius Sports and Entertainment

BRIAN BYRNESSenior VP, Sales & MarketingOklahoma City Thunder

VIC GREGOVITSPresidentVSG $ports Marketing

DAN MIGALAFounding PartnerPCG/The Migala Report

BILL HAWKERManager of Corporate SalesGreen Bay Packers

DANNON HULSKOTTERDir., Marketing & Business DevelopmentMinnesota Vikings

BRYANT PFEIFFERVice President, Club ServicesMajor League Soccer

9www.sports-forum.com

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ADDITIONALPROGRAMMING

The 2014 ADchievement Awards recognize the top sports advertising of the past year. Winners will be announced on-stage at the 2014 National Sports Forum in Dallas on February 11th.

Attendees will have the opportunity to view all of the category finalists and winners in the NSF Trade Show Hall at the InterContinental Dallas hotel.

The 2014 SAMMY Award (Sales, Advertising, Marketing & Management idea of the Year) finalists will highlight six revenue-generating ideas that saw BIG results in the industry.

The six SAMMY finalists will present their objectives, actions and results to the 2014 NSF attendees. Join us to decide who will win top honors this year during the “Six Best Ideas You Should Be Doing NOW!” Breakout Session on Tuesday, February 11th.

The 8th annual Case Cup Competition will be held at the 2014 National Sports Forum. 10 of the nation’s top MBA and Sports Masters programs will compete to show their program has what it takes to take home the cup! Watch as the sports industry’s rising stars show off the skills obtained in their program and vie to

be named the 2014 Case Cup Winner!

The 2014 Case Cup Field:

32 of the top up-and-coming diverse sports professionals, representing many of the major organizations in the industry, will be awarded scholarships for the 2nd annual NSF Business of Diversity in Sports and Entertainment program.

Chaired by a nine-person committee, this inclusive program will focus on leadership and career development centered around increasing diversity within the leadership ranks of the industry. Each scholarship recipient will attend the BDSE program Sunday and the full conference Monday and Tuesday.

www.sports-forum.com

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SPONSORS + PARTNERS

STRATEGIC PARTNERS

Thank You to our Official Sponsors...

...and our family of Partners!

EVENT AFFILIATES

www.sports-forum.com

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